Right About Now with Ryan Alford
The Power of Social Brand Experience & Collectibles: Superplastic Launches Dopeameme Institute
Tue, 31 Dec 2024
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Jennifer Van Dijk and Zach Sugarman of Superplastic, the groundbreaking media company celebrated for its character-driven content and iconic collectibles. Together, they explore the art of storytelling, the evolution of animation, and the future of retail. Jennifer sheds light on Superplastic's distinctive approach to creating compelling characters and fostering meaningful audience connections, while Zach shares insights into strategic areas like product development and forging impactful partnerships. This episode offers an in-depth look at how Superplastic masterfully balances business growth with nurturing an engaged fan community, unveiling the innovative strategies they use to captivate and connect with their audience.TAKEAWAYS Storytelling in character-driven content Evolution of animation techniques and technology Future trends in retail and consumer engagement Strategies for audience engagement and community building Importance of character development and relatability Balancing business growth with brand identity The role of scarcity in the collectibles market Diversification of revenue streams beyond traditional products Impact of digital platforms on content creation and distribution Integration of AI in character development and storytelling If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
Personally, I would love it if toys was our smallest revenue channel, because it would mean we've succeeded as a brand to be able to, you know, make the core collector happy with the best stuff, but also make a business out of the other revenue that we have in our platform.
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Hey, Ryan. Hey. So much.
So much is cooking. We are cooking with Crisco right now. Just launched a new location in Vegas. Yeah, it's cooking.
Yeah, man. You guys got your hands in a lot. And anybody named Super Plastic gets my attention. No doubt. I got to start there. Where did the name come from?
I wish we had a better story for it. It was really quite a random combination that our founder, Paul Budnitz, created. He was the founder of Kid Robot. And when he was ready to start a new company, more character and IP driven, he wanted it to be super. And somehow he landed on Superplastic.
Yeah. And I guess... The obscurity sometimes with which names come from, you just never know. It just lands certain places. You guys get the name. What was it called? The something of Disney?
Demented Disney.
Demented Disney. There we go. Yeah, I know. I love it because we talked a little pre-episode and we're going to talk about some names, different things like that. My head gets exactly where the space is sometimes where, you know, words are powerful. Demented Disney. Yes. What makes it Demented Disney ultimately?
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