Right About Now with Ryan Alford
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead
Tue, 14 Jan 2025
This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYS Importance of innovative marketing strategies and category design in business. Current state of dialogue in America and the challenges of meaningful conversations. The distinction between reflexive and reflective thinking in discussions. The impact of language on dialogue and marketing effectiveness. Critique of common marketing language and jargon that alienates customers. The need to focus on problems rather than just promoting solutions in marketing. Differentiation in a crowded marketplace and the importance of unique communication. Generational shifts in consumer behavior, particularly between native digitals and native analogs. The advertising industry's focus on creativity over effectiveness and its implications. Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
Hey guys, another special edition of Right About Now. I'm Ryan Alford, your host. And look, it is the new year. I've promised you we're going to bring it. And I was going back through some episodes and literally this guy's right over my shoulder. Got my wall of fame here in the studio, Christopher Lockhead. He's the master, man. Master of category design. The master of telling you like it is.
And he's not afraid to tell you your baby's ugly. You know why? Because it helps you get ahead. And that's what we're here today to do. Talk to you about how to get ahead with your marketing strategies because it's not time to play safe. It's time to play different. Own your different. Christopher's going to tell you like it is. This is the most action-packed episode we have had in years. Listen.
Heed his advice. Own your different, own your category, and own the market. Enjoy. Appreciate you on Right About Now.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
I'm excited, man. We do a lot of interviews. I get to do a pick and choose. We're getting to do whatever the hell we want on the Radcast these days. And when I can have Christopher Lockhead on my fucking show, I am having him on. Christopher, what's up, brother? It's great to see you, big sexy man. Dude, I mean, it's funny. I mean, I've been in the business. People go, well, who do you listen to?
What do you read? What do you do? I'm kind of like, I drown a lot of it out. But there's one voice, one voice that literally 9.5 out of 10 is the closest thing to 100% there is in life. I said, you need to fucking go... Follow Christopher Lockett on LinkedIn. You need to fucking go subscribe to Category Pirates, and you know what? Send me $100 and thank me later. Thank you, Ryan.
That's very kind of you to say. I know, but people know I don't blow smoke. I'm a nice guy. I got Southern charm, but I kind of tell it like it is in my own way, and it's the truth. 13-time bestseller, probably more than that now. Absolutely. Apple podcaster of the universe and the most legendary category designer I've ever fucking met. I could go on and on with the titles.
I'm going to stop blowing smoke because I want people to hear some of your brilliance. We've been talking, and I nod my head every day at the daily Bible verses I get from Lockhead on LinkedIn. Yeah. But but there's been a few topics of late. I want to get into them. But I do want to just first, Christopher, I mean, let's let's set the table.
You know, what's been just gathering your attention, you know, with with the newsletter and with your team? And I don't know, I wouldn't mind maybe just getting a preamble of where you're at in the state of the world of business in general.
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