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Morning Brew Daily

Money with Katie Chats Financial Freedom & New Book "Rich Girl Nation"

Mon, 26 May 2025

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Episode 590: Neal and Toby catch up with Katie Gatti Tassin from ‘Money with Katie’ to talk about her new book “Rich Girl Nation.” They dive into why female CEOs tend to go blonde, the ‘4% rule’ to achieve financial freedom, and what the heck is the ‘hot girl hamster wheel.’ Katie explains why she wanted to write a book and some of the challenges that come along with it.  Check out Money with Katie's new book Rich Girl Nation, out June 10: ⁠moneywithkatie.com/richgirlnation⁠ Join us for Trivia Night June 3! Sign up here: https://mbd-trivianight-june3.splashthat.com/  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Visit https://planetoat.com/ to learn more! Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note  Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

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Chapter 1: What is the main focus of Katie's book 'Rich Girl Nation'?

677.159 - 693.815 Toby Howell

And I do remember reading that first chapter and one stat that just absolutely blew my mind was approximately half of the women serving as CEOs for S&P 500 companies have blonde hair. How does blonde hair specifically play into this idea of the hot girl hamster wheel?

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694.255 - 715.204 Katie

So less than 2% of the world's population has naturally blonde hair. But around one-third of women in the West will bleach their way there. And to your point, roughly half of CEOs of S&P 500 companies, women CEOs, have blonde hair. Anyone who has ever bleached their hair, and Toby, I'm looking at you, babe. I know you know this struggle.

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715.365 - 715.965 Toby Howell

I'm guilty.

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716.285 - 734.877 Katie

Knows. that this is a very impractical aesthetic choice. It is extremely time and capital intensive to have salon quality blonde hair. It requires a lot of upkeep. I had friends in college who dyed their hair blonde who were in a salon every seven weeks getting their roots touched up for hundreds of dollars.

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735.017 - 755.47 Katie

So when you get highlights, as I have for many years, what you are really signaling, whether you realize it or not, is what you actually possess in absence of blonde hair, which is time and money. Now, this is how all modern beauty standards work. So it's not like blonde hair, the only place that we see this.

755.49 - 774.162 Katie

You can think about any popular trend and you can pretty much trace it back to these same factors. But it's a particularly pernicious one just because of how time and capital intensive it is. And so I find it to be quite an interesting example. And I made it kind of a focus in that chapter for that reason.

775.029 - 776.791 Neal Freiman

We'll be back with more KD right after this.

776.811 - 809.493 Toby Howell

Public combines a wide range of asset classes with the tools you need to build and manage your wealth, whether it's with stocks, options, bonds, crypto, and more. And you can diversify your investments while generating fixed income with a suite of yield accounts. That includes Public's high yield cash account with an industry leading 4.1% APY and its bond account at a 6% or higher yield.

809.893 - 818.596 Neal Freiman

If you've got questions about stocks along the way, no problem. Public has Alpha, an AI powered investment research assistant that can help you find the answers you're looking for.

Chapter 2: What is the 4% rule and why is it important for financial freedom?

1488.812 - 1509.061 Toby Howell

And I will say, if you like the way Katie sounds and you enjoy listening to these episodes, reading your book, I heard you and I could just feel your voice coming through on that. So even if you don't opt for the audio book, you write with your voice in mind. And that was just very clear. So either medium that you choose to consume it in, you will hear Katie in it.

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1510.225 - 1513.151 Katie

All right. Thank you for saying that.

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1513.191 - 1520.245 Neal Freiman

We got one more question. If you could get a blurb on your book from any person and it doesn't have to be realistic, who would that be?

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1521.681 - 1522.501 Katie

Gloria Steinem.

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1523.442 - 1530.326 Toby Howell

Oh, that is a good answer. We thought maybe you were going to toss a Warren Buffett out there, but Gloria Steinem is pretty solid. He's not a rich girl.

1530.826 - 1559.757 Katie

He's not a rich girl. He's a rich guy. Very rich. I do. I do. I do like Warren Buffett, but yeah, Gloria Steinem. There was a, the inspiration for the cover was like an old photo of Gloria Steinem from the seventies at a March. I am very inspired both politically and aesthetically by Gloria the 1970s era women's movement. I think it was just a very cool time in history. And so, yeah, she's the OG.

1559.817 - 1560.458 Katie

She's the coolest.

1561.257 - 1586.228 Toby Howell

Very cool. Katie, thank you again for jumping on. I always leave our episodes we record together feeling smarter and ready to reap the rewards of compound investing. If you guys enjoyed this conversation, make sure you pre-order Katie's book, Rich Girl Nation, at moneywithkatie.com slash richgirlnation. It is out on June 10th. Katie, until next time.

1586.509 - 1589.39 Katie

Thank you so much for having me. It was, as always, a pleasure.

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