Morning Brew Daily
Meta Wants AI to Create Ads & Gen Z Could Save Chain Restaurants?
Tue, 03 Jun 2025
Episode 596: Neal and Toby chat about the latest ADP report that shows ‘boomerang’ hires, those being re-hired by past employers, made up a third of new hires. Then, Meta plans to fully automate their ad creation tools using AI. Plus, chain restaurants have been struggling but Gen Z could be the key to keeping businesses afloat. Meanwhile, speaking of Gen Z, they’re less likely to open up bar tabs in the latest edition of Toby’s Trends. Finally, a quick look into Campbell’s latest earnings to get a glimpse of America’s eating habits. Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. LinkedIn will even give you a $100 credit on your next campaign so you can try it yourself. Go to LinkedIn.com/MBD Terms and conditions apply. Only on LinkedIn Ads. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow 00:00 - Sahara Dust Clouds 02:45 - Boomerang Hires 07:40 - Meta Taps AI for Ads 11:40 - Chain Restaurants Revival 17:00 - Gen Z Hates Bar Tabs 21:10 - Headlines Learn more about your ad choices. Visit megaphone.fm/adchoices
What are boomerang hires and why are they increasing?
Very stable, but also with hiring that's very cautious, both for employers and for workers, ADP chief economist told HR Brew. Or Toby, as your favorite movie puts it, stick to the stuff you know. Sticking to the status quo is happening in one industry in particular, the information sector, which contains media and tech companies.
In March, an astonishing 68% of all new hires were returning employees. Toby, if there's one takeaway from this, it's don't burn bridges with your former boss. They could be your future coworker.
Yeah, if there's one takeaway for this is look at me because I'm a boomerang hired to Morning Brew. Neil originally hired me, I left, and then I stayed on good terms with my co-host and now look at us, we're hosting a podcast together. But yeah, I think what it shows is a job market that just is in search of stability rather than anything new because... What does a boomerang hire represents?
It represents someone that the employer knows, and it also represents a company that the employee knows very well. So that kind of two-way street leads to just a much smoother hiring process.
Job prospects don't want to be out testing this slightly fuzzy job market for too long, and employers don't necessarily want to go and have to retrain and rehire a whole new person who doesn't know the company culture. So You're getting a lot of great bang for your buck when you target these returning employees.
So it's a fascinating thing where it's almost like going back to your ex because it's just what's comfortable to you. Maybe it's the right decision. Maybe it's not. But in this current job market, it seems to be the right decision for both sides of employer and employee.
And it's also a repudiation of the great resignation from a few years ago. Remember, in 2021 and 2022, scores of people were leaving their jobs for what they thought were greener pastures and maybe a pay hike. But now they're coming back to they're coming back home. Eighty percent of workers who quit in the great resignation have regrets. That's according to a new survey by Paychex.
And according to another survey, this is international. Nearly 20 percent of workers who quit their jobs during the pandemic have since returned to their old employers, you included. So you know why people do this. could be perhaps that the company that they went to wasn't all that was advertised. And another reason is that perhaps they did like the company they were at.
They just didn't see much career advancement. So they were like, I love the people there. Just my upward mobility was a little bit limited. And so they went to another company to find that upward mobility, to find that manager track.
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