Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without letting it control you? Expect to learn why CrossFit is so unpopular now and what happened to its falloff, what the broad trends of fitness are across the globe, how to get past your self-doubt and stop being so hard on yourself, how to deal with rejection better, what it is like hanging with the world’s best athletes, how to avoid being a prisoner of your wearable fitness data, and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get a 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Dude, how high and how hard did CrossFit drop the ball over the last few years?
Wow, CrossFit. Well, CrossFit is, first of all, a great grassroots movement in the sense that it literally began as an email list. And it's amazing to think how far they were able to go with that. And then you've got the Greg Glassman racism stuff and like the craziness during Black Lives Matter. And then you've got this whole new leadership team that comes in.
By the way, around that time, we became partners with CrossFit. And I mean, I've now been building for 13 years, without question, the most dysfunctional partner we've ever worked with. And we've worked with a lot of partners. And a lot of dysfunction, I imagine, as well. A lot of different partners. And then the tragedy at this recent event. I don't know.
The whole thing is so poorly run, it's hard to even talk about it. Because it's such a missed opportunity.
2017?
Probably 2018? Something like that? Like absolute peak CrossFit?
I think so, yeah.
Yeah. If you'd said then what the next seven, eight years had in store, no one would have believed you. It's outrageous. And I think it... A lot of people, when they look at businesses from the outside, they see sophistication, they see popularity, they see a rate of adoption. The thing that nobody sees is what the internal operations of that company is like.
And sometimes it can be all shiny, shiny and perfect out front. And inside is just a total mess. It's just a dumpster fire. And it feels like that might be the case.
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