Lori Flowers is a seasoned marketing executive with over 20 years of experience in radio and media. As the Manager of Integrated Marketing and Project Management at Radio One, she creates innovative strategies that drive revenue for its stations and syndicated shows. Lori has worked across multiple markets, including Atlanta, New York City, and Washington, DC. She holds a Master’s in Mass Communication from Arizona State University and is passionate about leadership, serving on the board of Mentoring & Inspiring Women in Radio. Lori is also the author of A Seat at the Table and has been recognized in Who’s Who in Black Atlanta. In today’s episode, Lori reflects on her core values, the evolution of advertising, and the importance of personal branding. Together, they discuss effective marketing strategies and the impact of digital presence on professional opportunities. The episode is a goldmine of practical advice for professionals aiming to navigate the modern media landscape. Takeaways: Radio remains a vital marketing tool Social media audits and brand alignment boost opportunities. Personal branding is shaped by emotions and online consistency Sound Bites: “It's not just about what you say, but how you make people feel.” “Consider yourself a brand; it opens broader opportunities.” Connect with Lori Flowers LinkedIn: linkedin.com/in/loriiflowers Instagram: Instagram.com/loriiflowers Facebook: facebook.com/loriinez Book: A Seat At The Table: A Survival Guide For Women In Business 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ Apple: https://podcasts.apple.com/us/podcast/mick-unplugged YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.com See omnystudio.com/listener for privacy information.
Full Episode
Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game-changing conversations. Buckle up. Here's Mick.
Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged. And today's guest is a dynamic marketing strategist and project manager with over two decades of experience in the radio industry. As the manager of integrated marketing and project management at Radio One and Reach Media, she crafts innovative marketing solutions for national advertisers across multiple platforms.
Her dedication to empowering women in business is evident through her authorship of A Seat at the Table, A Survival Guide for Women in Business. Get ready to be inspired by the trailblazing, the influential, the visionary, my good friend, and I don't even know if we can say coworkers now, but the best in the business, Ms. Lori Flowers. Lori, how are you doing today, dear?
Well, I'm doing great. What an introduction. Wow.
You deserve it all. You deserve it all.
I'll take it. I receive it. Thank you so much.
Yes. Lori, I'm honored to have you on the podcast. We talk so much outside because, like I said, we're kind of like partners now in the things that we do. Just your story, your history, the things that you've done as, I'm going to say a mentor for those that you probably don't even know that you mentor. I just want to thank you for taking time to be with us today.
Thank you for having me. I'm honored to be on your podcast. Stop it. And yes, we work together quite often, but it's just nice to actually be in your world right now. So thank you.
I love it. So, Lori, you don't even know this. So I purposely wanted to wait for the podcast to tell you about this. So, you know, for those that are listening, you all know I'm a part of the Urban One Podcast Network, which is a part of Urban One. So you've got Radio One, Reach Media, a whole multitude of companies.
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