Lori Flowers
Appearances
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I went ahead and opened that door. And then D.C. called. And because of that, I think it's your reputation and it's how you deal with people. And that's why I always tell people don't burn bridges. And then it's so cliche, but don't burn bridges because people talk. And every move that I made was somebody putting my name into their conversation or into the opportunity.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And they reached out and said, do you want to do this? So that I didn't have to like, hey, can I get in? They were already like, come on in. So that part was pretty cool.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I think, so a seat at the table, what I was realizing is a lot of young ladies would come to me and ask me all these questions. How do I get an interview? What do I do in the interview? How do I shake a hand? How do I get a resume together? And then I just figured, you know what, instead of just having all these multiple conversations and multiple emails, put it all in a book.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Now I will say the book is very, very small, very small. But I was, I was scheduled to speak at this event. And instead of doing like handouts, I figured, let me just go ahead and put together something, a small book with everything, every question you'd want to know, I got it for you. And so put together the book when it was released, it was exciting. And I, I,
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I say it's kind of hesitant because I feel like there's more that needs to go into that book. And I plan on doing it because times have changed. But what doesn't go out of style is basic etiquette, business etiquette, basic branding and how you set yourself up for success. So when they came out, I was really excited and I did my best to, you know, promote it and get it out.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I did a few radio shows to talk about it because I feel really strong about women in business. I feel like there is so much, so many opportunities. But sometimes we shy away because we think we're not good enough or we think we don't have this or that to propel ourselves forward. But we actually do. And so that's kind of been my whole thing is.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
a seat at the table and helping young ladies navigate and get their way into this industry. And I just feel like that's always been my heart.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Well, thank you. And I like how you said it. It's literally just step by step. Like, you know, how do I shake a hand? Because I've found it may seem so small, but it's a big deal to me when you meet someone and your handshake is so limp and you just it's just it just drains you like shake that person's hand and look them in their eye.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So it's literally, like you said, fundamental things that we feel that maybe we should all know. But I learned a lot of people don't know.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
You know, it's so funny. When you said core values, I literally had to think, what are my true core values? And I know I have them, but it's something. Well, let me get back to what you said. Family. Yes. Family is very important. But another core value, especially in the business world, and I don't have a fancy word for it, but I'm a cheerleader, literally.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And I believe in cheering people on and making them feel special. And part of, to me, good leadership for me, for my people and for people who have been my manager is when they cheer you on and make you feel like you are just, you know, the only person in the room or just make you feel like you're really doing something amazing.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I think that has been very important for me when I talk to my team and I'm literally like, good job, that looks great. I just, cause it makes me happy.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Cause I see like a person lights up when you make them feel special, whether you're meeting them for the first time, whether you are in a meeting with them going over, you know, day-to-day things or whether you're having a, you're meeting with an advertiser, you want them to feel special. So yes, family is a core value. And just making people feel good because the world is so ugly.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I just feel like everybody just needs a smile.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Like you just boosted everything. This is just, thank you. Thank you for making me feel special.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I do. And it's so funny. I do, but then it just too popped in my head. But I'm going to say my most favorite was Miami. Miami just, it was challenging personally being there, just learning my way and where I fit in. But from a business promotional standpoint, it was the best thing because we had a lot of money. We had great advertisers. We had advertisers to wrap our vehicles.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Mouth wide open. I'm, wow, really?
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
We had that type of money and did lots of great things. Kanye West at the time came by and before people know who he was, And we were doing fun things with him and, you know, Christmas concerts with T.I. and things like that. It was just Miami was fun. I will say the second market that was the most fun was Washington, D.C. That is a great market to be in. And it was just lots of experiences.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And, you know, Obama at the time, that was a big deal going to different events and parties. So I really felt at that time, you know, I think I was 12 by then and I was just excited about that opportunity. So those two, those are the best markets. Atlanta, obviously, yes. But those are the best for me, Miami and Washington, D.C. Like, yes, top notch.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
That's really special. And I'm literally in shock. I'm like, you did, really?
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And you just said it because if I'm an advertiser and we kind of touched on it a little bit. If I'm an advertiser, I have so many options now. I can do influencer marketing. I can do, you know, digital. I can do a whole, you know, just straight podcast. But again, we as radio, we have so many different extensions. You can start with radio and extend out to a podcast.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
You can extend out to influencer marketing, extend out to digital. I think radio always should be the center. And not just because I'm in it, because I've seen it work. I've seen it work for advertisers and even advertisers that we're working with with you. Like I see you. I'm seeing results.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I'm seeing how radio and your podcast, how the two go together and the synergy there and, you know, the coverage of the advertiser is going to get is amazing. And then top that off with adding an event to it. You know, we have different signature events that we do throughout the year. That's going to also give that advertiser more visibility and coverage for their market. So marketplace.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
You got me, because I literally was not expecting you to say that, really. And so my mouth was literally wide open, like.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I'm literally that you, yes, we are all brands and that's what we need to remember. As it relates to our talent, and this is something that I tell our talent, I work very closely with all of our talent at Reach Media, Radio One. Advertisers look to see everything that you're doing because you're a brand.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So if they're looking and they say, I want to advertise on this station or this podcast, they're going to go and look at social media. They're going to look you up. They're going to see, oh, that person does this, this and this or that person does this, this and this. You're a brand, and I think people forget that.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Even in the business world, branding, when you think about it, do you show up on time to meetings? Are you late responding to emails? All of that is your brand. And people end up talking about that in a roundabout way. They may say, oh, you know, Sarah, she's going to be late. That's her brand. And she may not even realize that's her brand, but I'm sure that's not the brand she necessarily wants.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Which is why we all need to be cognizant of everything that you do is your brand. You know, how you show up, how you communicate, again, via an email, how you communicate on a Zoom or a Teams call. That is your brand.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And when people realize that, I think it's, oh, gosh, let me straighten some things up or let me straighten up my social media. I, you know, the people that I mentor, I'm always like, let's do an audit. What is your social media looking like? Because people Google in a minute.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I was going to say that. I did. I was two.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So social media is very important in this day and age, whether, you know, I hear a lot of I don't do anything. I just get on it for a little bit. That's fine. But whatever you have on there, if your name was attached to that and people see it and I say people because I could be a potential client that's going to work with you. That could be an advertiser, whatever, whatever area that you're in.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
They see it. And then as far as your overall brand and how it relates, everything, when we do a brand audit, I'm looking at every post. We're going down. We're going down. What have you posted and what were you doing and what does that look like? And sometimes if I'm having a one-on-one with a mentee and I pull up and I make a screenshot and I say, what do you think about this?
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And they'll say, well, this was in 2008 or whatever, you know. 2018. Okay. Well, the fact that I saw it, that means that somebody else is going to see it. That means that, and I don't know what they're going to take. I know where you are right now, but they may not know. It's just important. And it's not like you can't have fun, but depending on where you want to go in your career, in your life,
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Where we are right now, social media, that's everything. They see everything. They do.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And nowadays with screenshot and screen record, you may put it in a story. Oh, it'll go away in 24 hours. They can pull it. Yes, we'll have it on their records.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And I know a person personally, I know one of our air personalities and we're not going to name them. And we have so many that you would know. But we were working with an advertiser and they said, I have concerns about that person because of some things that they posted. And because of that, they moved on to another talent.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So I tell our talent how you can have fun, show your personality, have a good time. But there's limit. I mean, where you are, you just have to be careful. You know, you don't even put everything out there.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I mean, a lot has changed. And it starts with how people consume their media. So back in the day, when I was two, three, and four, and five, people really looked at radio as, and I say this kind of loosely, as the king. Like, oh, it's radio. I'm going to turn my favorite station on. And all I'm going to do is listen all day to my favorite show. I'm going to go to all of the events there.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
That's so true. Oh, my goodness. That's so true. And it all shows up too. We think that you can kind of slide in. Sometimes you just don't, it's just better just to, it's not, if you really are trying to go somewhere because it will stop you. And I love that, you know, I'll send you an advertiser and then you'll immediately tell me why you like it. And that's been very helpful too.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Because ultimately, if that advertiser decides to do something, then I'm going to be calling you again. Okay, you ready? So that's why it's good that you're actually looking into that because your brand is important too. And if that doesn't align with your brand and you agree to something, that's not going to be a positive experience either.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
You know what? And that's everyone always wants the quick the quick fix they want. I'm just trying to grow. And I'm by March, I'm going to have X amount of followers. And that's I get it. It's cool to have goals, but it's so important, in my opinion, is to have consistency.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And always, always, if you're going to commit to this, commit to it and be consistent and do your do your show weekly, month, whatever you decide. Make sure that you do that, because a lot of times people fall off because they're not seeing that quick. They're not seeing an advertiser reach out to them or they're not seeing any movement of people following them.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
But you have to remain consistent because guess what? Advertiser A could be looking for what you have in your podcast and you had a strong three months and then you just stopped because you didn't see it. But people are watching.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
As we sit, people are watching. They're watching to see, you know, are they consistent? What did they talk about? Was their messaging good? Is their branding good? And do they, are they really in it to win it?
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And that sounds so cliche, I know, but that's so true because I'm going to invest my money into a podcast or a show and you just stopped posting because you weren't seeing the benefits, then I can't rock with you. You know, we could go into a deal and then you get tired and then you say you don't want to do it.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So I just I would just say you need to be consistent and really put your all in it, regardless of you got two followers or 2000 followers.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
They're down the street. I'm going to go and see the van pull up and I'm going to win tickets. So that, you know, just the excitement people would have when they would see a radio station van or turn the radio on. As times have gone on, people have other options now. And so as radio, we have to do our best to remain where they are. So we still have radio now podcasting. So that has changed.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I've tried brown sugar. I have.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
What if I just said sugar? What if I just tell you I sweetened it up a little bit? Oh my God, I'm going to get dragged. I don't know. And it's not ragu. It's a mixture of things that I put in my spaghetti.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
It's a secret, but it's really good.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I'm going to make. Okay. Yeah. Go ahead. Yeah. We're going to talk about that. Yeah.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I really will say you because what did I say in an email? I said, I won't even say it.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
But you always look for someone that's going to be enthusiastic about the process. And not everybody is enthusiastic about the process.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I'm going to buy some more spaghetti sauce for that. Okay.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Okay, so IG and Facebook. Well, IG is Lori I Flowers. Facebook, Lori Flowers. LinkedIn, Lori Flowers. It's pretty much the same across the board. The book is on Amazon. A Seat at the Table, Lori Flowers. It should pop up.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And then as far as what's next, you know what? I will be honest. I have been in a silent season, which means I'm ready to pop out. And I don't know exactly how I'm going to pop out, but I'm going to pop out.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So just to be continued.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I have no excuse. Let's go. Wow.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Thank you so much. I really enjoyed our time. Lots of fun discussions. Thank you, Mick.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
That's coming to the form, the frame. Digital, we have to meet them, you know, they're streaming. And so all of these different evolutions of things, we as radio, we have to make sure that we are ahead of the game. We have to meet people where they are. They may not get as excited about seeing us at an event with tickets.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So we have we're still out there, but, you know, they can win tickets other places. So we just have to always think of other things to entice them and give them experiences, things that money can't buy. Because so often you can buy tickets, you can, you know, you know, go online and get them right quick. But if you can have an experience that's different.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Well, you know what? We are always free and people forget about that. A lot of times you've got to pay for, you know, other platforms to pay to be, to be, you know, listen to their stations, but we're always free and we're always on. It's like the lights are always on where we are. We're live and local and, you know, if something happens, the radio is there.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Like, I've been in snowstorms where the entire radio station, the crew, we had to be there to make sure that we are satisfying our listeners. We had to be there to make sure we are providing heaters for those who need stuff, fans for, you know, hot weather. Radio is always there, and that's why an advertiser needs to always consider radio because it's not going to go out. We are live and local.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
We are on all the time. Like, All the time. Think about it. We are, turn it on. We're always on. If you are looking to advertise, why wouldn't you go to a platform that's always on? It's not going to go off because the signal is out, whatever. We're on. Right.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
We're still there. We have generators. We have a team of engineers who literally go out, stand there, and make sure. I mean, I'm giving you the extra, but they're there to make sure that we stay on the airwaves.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
People like me and my team back in the day who would be trudging through the snow in the radio station vehicle just to make sure we get to the station to make sure everything else is going OK. So we're there.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
That's a great question. And from my experience, advertisers, if you look at it, if I'm an advertiser, I want to be where the people are and I want to meet people where they are. And when you look at it, when you look at a podcast, if that podcaster is talking about a subject that is vast, that attracts attention,
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
lots of people such as business, such as health and wellness, such as relationships, those podcasts seem to do really, really well because as an advertiser, I'm going to reach all those people who are looking to grow their business. As an advertiser, I'm looking to reach people who want good relationships.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
As an advertiser, I'm reaching people who are in the health and wellness space and they want to reach people who are trying to meet those health goals. When we are on calls with advertisers, that's literally what they're saying. And I won't name any, but it's kind of like they may say, you know, we're about to launch a new product in 2025 and it is supposed to do this and that.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And we want to reach people who are in the business space and want to or personal development. They want to be better. So that goes forward. hand in hand. So obviously we're going to, you know, go with that podcast that has all of those elements and that speak to that audience. And that's important for us as marketers.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Well, I'm doing great. What an introduction. Wow.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
It is the worst thing. And you have to think about if you don't know who you're talking to, you're just you're just literally throwing out hot air. You have to know. So then when you come to us, I can say. Hey, Joe Advertiser, who are you talking to? Well, I'm talking to women. I'm talking to women in this demo. I'm talking to women who want to better themselves in this area.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Okay, well, make them plug. That makes sense. And maybe two other podcasts because that's going to reach the audience that they're trying to touch. For us, we do a lots of consumer journeys and that's when we put together literally what that would look like for an advertiser. So if the consumer journey, we name the person, we'll name her Rochelle. And Rochelle is 35 and she is a professional.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I'll take it. I receive it. Thank you so much.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
She's an IT person. She drives to work. She listens to her favorite podcasts. While listening to her podcast, she hears an ad talking about blah, blah, blah. So we take them, we create this consumer journey for the advertiser so they can actually see how their brand will live out on our platforms. And I found that that really helps them actually understand because they see different touch points.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
So they may, Rochelle may listen to the radio first. The radio is going to have a plug that's a mic unplug. It's going to have like a plug to say, and make sure you tune in to mic unplug. So she's going to go to the podcast. Then she hears the podcast. Then she's going to go do whatever you say for her to do. And then that's how it all comes together. So it is about consumer journey.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
It's about a persona. Who are you talking to? I remember back in the day, we would create actual personas in our studio of who our personalities were talking to. So me and my interns would create like a vision board and literally map out who they're talking to. So when that mic opens up, they're actually looking at who they're talking to. And that also helps.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
You have such a way with words. Thank you. So when I was in two and three, I wanted to be a TV anchor. I wanted to be Oprah. I wanted to be on the news, all that good stuff. And I would say that my mom was my best publicist because although I wanted to do TV, I felt like I was a little shy. So she pushed me. She met all these people and she's like...
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
This lady works at the TV station, get an internship, got an internship, did the TV thing, didn't really like it. Next thing you know, I'm getting an internship at a radio station. And it's crazy because the rest is history. I did not leave like internship at the radio station. And then from there, I really feel because I interned while I was in college in radio.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I got out of college and started working at another radio station. But I feel that I did a lot of moves. I moved to different cities because of the opportunities that I had. And I feel strong about that because I think it was very helpful because I was able to get a different feel for not only different stations, but living in Phoenix, living in Miami, West Palm Beach, D.C., New York, and Atlanta.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
All of those markets and all of those different people that I met, I just feel like, they pour into you different things, different people you've come across, and that makes you who you are. I also learned that those moves, I was able to make them because I wanted to make them, if that makes sense.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Sometimes people don't want to move because they feel like they're just going to stay right where they are. There's nothing wrong with that. But I feel like if you're able to take a step and make a move, whether it's a physical one or if you can make that move, I feel like it strengthens you professionally. It strengthens you personally because those are a lot of risks that you take.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
And I think that it was risky, but I did it. And I'm very proud of myself for doing all those different markets and lots of memories and stories there, too. So, yeah.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
Thank you for having me. I'm honored to be on your podcast. Stop it. And yes, we work together quite often, but it's just nice to actually be in your world right now. So thank you.
Mick Unplugged
Lori Flowers Uncovers the SHOCKING TRUTH About Modern Marketing
I think it was a motivator, I would say. And I would say I'm still trying to open doors. I'm going to say that. But looking at the other doors that I were opening, I can say that every opportunity, somebody looked out for me. I didn't apply. So if I was doing my thing in West Palm, Miami knocked on the door and I went ahead and opened that door. Then Atlanta called.