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Insights Unlocked

Leading AI transformation with Greg Shove of Section

21 Apr 2025

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Episode web page: https://bit.ly/4jHDYyu ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at [email protected] ----------------------- PROMO CODE for this episode with Section's Greg Shove: USERTESTING30 The code is good for Section courses and memberships. ----------------------- In this episode of Insights Unlocked, Michael Domanic, Head of AI at UserTesting, sits down with Greg Shove, CEO of Section, to unpack what it truly means for businesses to embrace AI transformation. Greg shares his personal “aha” moment with generative AI, how it led him to pivot Section into an AI-centric business school, and why every executive should view AI as a strategic thought partner—not just a tool for marketers and engineers. From experimenting with AI as a boardroom simulator to identifying organizational resistance, Greg gets real about what’s holding companies back from adopting AI effectively. He also offers practical advice for leaders navigating internal fears, outlines how businesses can build impactful AI pilots, and explains why creativity and experimentation are critical to unlocking AI’s full potential. What you’ll learn in this episode: Why Greg believes AI is the new cognitive edge for leaders The story behind Section’s pivot to AI education Barriers to AI adoption, including fear, poor training, and restrictive data policies The difference between deploying AI tools and truly transforming workflows Why language-intensive roles are leading the charge in AI adoption The power of autonomous agents and what they mean for the future of customer experiences How to structure internal AI pilots that actually move the needle Who should lead AI transformation inside your organization—and the creative mindset they need Resources & Links: Connect with Greg Shove on LinkedIn Connect with Michael Domanic on LinkedIn Section School Greg’s website Learn more about Insights Unlocked: usertesting.com/podcast

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Transcription

Full Episode

2.145 - 25.464 Host

Welcome back to the Insights Unlocked podcast. In this episode, we're joined by Greg Shove, CEO of Section, who shares how a single hour of chat GBT changed the course of his company and his thinking on leadership in the age of AI. From boardroom simulations to building an AI-first culture, Greg offers practical insights on navigating fear, driving adoption, and leading transformation.

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26.297 - 26.998 Host

Enjoy the show.

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27.598 - 43.935 Nathan Isaacs

Welcome to Insights Unlocked, an original podcast from User Testing, where we bring you candid conversations and stories with the thinkers, viewers and builders behind some of the most successful digital products and experiences in the world, from concept to execution.

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46.377 - 58.79 Host

Welcome to the Insights Unlocked podcast. I'm Nathan Isaacs, Senior Manager for Content Production and User Testing. And joining us today as host is Michael Dominick, User Testing's Head of AI. Welcome, Michael. Hi, everybody.

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59.171 - 79.39 Host

And our guest today is Greg Shove. Greg is the CEO of Section, an online business school for the age of AI. He is a six-time founder, investor, and AI thought leader. He helps executives leverage AI as a strategic partner, driving innovation and decision-making. Welcome to the show, Greg. Thanks, guys. Great to be here.

80.592 - 97.295 Host

Fantastic, Greg. It's great to have you. So look, you've been a founder multiple times and have seen major tech shifts firsthand. So what was the moment that made you realize generative AI wasn't just another trend, but something that could fundamentally change how businesses operate?

98.7 - 120.246 Host

Yeah, well, Michael, first of all, let's go back to February the 1st, 2023. That was the moment I was playing with ChatGPT+, and I was like, wow, this could be what keeps me working. I want to keep working. I live and work in Silicon Valley, the most ageist work environment in the world. If you're not 28 in a hoodie, you're an idiot. I'm 63. I type with two fingers.

120.787 - 142.302 Host

And in fact, I've started seven companies because I started one more last year. And I just thought, okay, this was going to be my cognitive edge, the way that I would sort of keep me sharp and keep working. And it was kind of that hour, actually, that day, that hour that I decided to pivot my company section. which I'm the CEO of, to become an AI school for the age of AI.

142.643 - 156.403 Host

And so kind of all in from that moment on. So Greg, what were you doing? What did you say, February 1st of 2023? What was your prompt and what was the output? Yeah, great question. I'm not sure I remember.

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