In this episode of Insights Unlocked,UserTesting’s Sean Treiser sits down with Neeraj Ramesh, Executive Producer of Giving Experiences at Givelify, a mobile and online platform for charitable donations that has empowered over 1.5 million people to give more than $5 billion to causes they care about. Neeraj shares the story of Givelify’s journey from a simple idea sparked in church to a powerful tool reshaping the future of giving. Together, they explore the strategies and philosophies that make Givelify stand out, from leveraging user feedback to creating features that genuinely connect with the emotional and practical needs of donors. Neeraj discusses how Givelify listens to its users to develop features that foster trust and encourage consistent giving, all while balancing the needs of donors and charitable organizations. Key Themes: The Birth of Givelify: Givelify’s origin story is rooted in a moment of missed opportunity and inspiration, sparking the idea of a platform that would make charitable giving easy and accessible for anyone with a mobile device. User-Centered Design and Trust: Givelify puts donor trust at the forefront, emphasizing data security, transparent processes, and visual cues like familiar faces to help donors feel safe and assured in their giving. Emotional Connection in UX: Givelify’s approach goes beyond technical ease; they aim to create an experience that captures the “warm glow” of giving, ensuring donors feel positive and connected with each gift. Innovation in loyalty programs: Neeraj introduces Champions of Good, the first loyalty program in the giving sector, which rewards donors for consistent giving. The feature encourages engagement based on frequency rather than amount, supporting people’s desire to give at their own pace. Iterative development with user feedback: Givelify uses insights from UserTesting to understand both new and familiar users, continuously refining features to serve donors better. Testing has revealed valuable insights, such as the potential pitfalls of certain features like “Giving Streaks,” which needed careful adjustment to avoid discouraging users. Balancing stakeholder needs: Neeraj emphasizes the importance of prioritizing donors, even as Givelify works with a wide range of stakeholders, from religious organizations to nonprofits. Features are designed to empower donors while keeping the act of giving meaningful and fulfilling.
Full Episode
Welcome back to the Insights Unlocked podcast. With the season of giving upon us, this episode is perfectly timed. In it, we sit down with Neeraj Ramesh, Executive Producer of Giving Experiences at Givelify, to explore how their platform revolutionizes digital giving and amplifies generosity across communities.
From uncovering user insights that drive innovation to building emotional loyalty with donors, Neeraj shares how Givelify turns empathy into action. Whether you are a CX leader or just curious about designing meaningful experiences, you'll find plenty to inspire you here. Enjoy the show.
Welcome to Insights Unlocked, an original podcast from User Testing, where we bring you candid conversations and stories with the thinkers, doers and builders behind some of the most successful digital products and experiences in the world, from concept to execution.
Welcome to the Insights Unlocked podcast. I'm Aaron Deocampo, brand content production manager at UserTesting. And joining us today as host is Sean Treiser. Sean is a senior staff product strategist at UserTesting. Welcome, Sean. Hey, everyone. Happy to be here on Insights Unlocked.
And our guest today is Neeraj Ramesh. Neeraj is the executive producer of Giving Experiences at Givelify. Givelify is an Indianapolis-based online and mobile giving platform that has processed more than $5 billion in donations for more than 1.5 million people since 2014, giving to more than 70,000 charitable organizations, nonprofits, and places of worship. Welcome to the show, Neeraj.
Hey, Aaron. Hey, Sean. Thank you guys for having me. Happy to be here. Neeraj, I've been looking forward to having our conversation. To get us started, can you tell us a bit about Givelify and the work that you do there?
Yeah, of course. Yeah, so as Aaron mentioned, Givelify, we just turned 10 years old late last year. And the founding story is kind of interesting. So our CEO and founder, Wally, he actually found himself at church on a Saturday or on a Sunday afternoon. And he was actually on a date at the time. So interesting first date.
I believe it was their first date, but he had taken her to church and found himself in one of those situations where the offering plate was being passed around. And obviously, you know, your date is with you. He's trying to impress her. So he opens up his wallet. And then finds out Narcisse that he's got absolutely no cash on him.
So he ends up borrowing money from his date and promises to pay her back. But thanks, sir, for letting him make that donation. And then a couple weeks later, he finds himself in the almost exact same situation where he's taken her to church again. They're at service. The offering plate is being passed around.
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