Episode web page: https://bit.ly/408ltw2 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, host Nathan Isaacs talks with Mike McDowell, Senior Solutions Consultant at UserTesting, about his role, his new book Demotainment: The Art of Delivering Demos That Engage, Inspire, and Drive Results, and his approach to crafting compelling product demonstrations. Key Highlights: Role at UserTesting: Mike describes his role as a platform expert, guiding clients on effectively utilizing UserTesting’s tools. He supports sales processes and helps teams maximize value by aligning the platform with their business goals. The Concept of Demotainment: Mike explains how his background in theater inspired him to transform product demonstrations into performances that captivate audiences. His philosophy emphasizes bringing energy, personalizing demos, and engaging customers. Writing the Book: The book stemmed from a popular presentation Mike gave at Demo Fest. Encouraged by the reception, he expanded his ideas into a LinkedIn article and eventually a book. He shares the iterative writing process, from drafting chapters based on his presentation to weaving in anecdotes and pop culture references to make the book lively and relatable. Impact on Sales Teams: The book aims to help sales professionals make their demonstrations more personalized and engaging, ultimately boosting success rates. Mike offers strategies for tailoring demos even with limited preparation. Behind-the-Scenes of Writing: Mike talks about the discipline and creativity required to write a book while managing a busy schedule. He reveals how revisiting his material and getting reader feedback improved both his writing and professional approach to demos.
Full Episode
Welcome back to the Insights Unlocked podcast. In this episode, we're sitting down with Mike McDowell, Senior Solutions Consultant at UserTesting, to explore his unique approach to product demos, what he calls Demotainment. We'll dive into how he blends energy, storytelling, and personalization to create engaging presentations and hear about his new book on the topic.
Whether you're in sales, UX, or product management, this conversation is packed with inspiration and practical tips. Enjoy the show.
Welcome to Insights Unlocked, an original podcast from User Testing, where we bring you candid conversations and stories with the thinkers, viewers, and builders behind some of the most successful digital products and experiences in the world, from concept to execution.
Welcome to the Insights Unlocked podcast. I'm Nathan Isaacs, Senior Manager for Content Production and User Testing. And joining us today as guest is User Testing's Mike McDowell, a Senior Solutions Consultant. Sorry. Welcome to the show, Mike. I know you keep talking over me. Sorry, don't you have to start over or? No, no, no, no.
Okay. Hey, how's it going, Nathan? It really is amazing to be here on the other side of the mic, as it were, for this shorter episode. Mike, we always say, I always say, senior solutions consultant. What does that mean? What do you do at user testing?
Basically, you can think of me as a platform expert and a thought leader. So I know the ins and outs of everything that user testing's multiple platforms are capable of, whether it's UserZoom, EnjoyHQ, what's coming down the pipe in 2025. All those things, you can lean on me to be the expert in knowing how to apply those to generate value inside of a company.
As a thought leader, because I've been a customer of user testing as well in the past, I also can really envision how to apply the principles, the techniques, things that user testing can do to drive value inside of a company. So people rely on me to make recommendations and help them make a decision about where the best use of user testing is.
So a customer of ours will... You'll be brought in to help them figure out how best to use the platform. Absolutely. Whether it's in the sales process as they're deciding whether or not it's the right tool for them or after they've onboarded and we're really just trying to help them drive value and get as many people as possible using user testing.
Effectively. As I pay attention every now and then, I'm seeing you post and you're like, you're over at company XYZ's site for an on location kind of workshop or you're doing a call or something like that. Those I only post if they've publicly said they're a customer. Right, right, right, right. Yeah. You're not... I know. I'm not trying to give away any secrets or anything like that.
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