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Founder's Story

Zero Debt, 100 Stores: The Truth About Scaling Nobody Talks About with Brian Treu | Ep. 188

14 Mar 2025

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Brian Treu, CEO and Founder of Intelvio. shares his remarkable journey from bypassing traditional education to building a thriving, debt-free enterprise in medical training. With his innovative “Miracle Hour” strategy, Brian reveals how early-morning focus transformed his daily grind from mere maintenance into breakthrough momentum. He discusses balancing a day job with entrepreneurial pursuits, overcoming fear, and the power of strategic delegation. Brian’s candid insights offer actionable lessons for entrepreneurs striving to scale sustainably and achieve long-term success.Key Discussion Points:The Spark of Entrepreneurship:Embracing an entrepreneurial spirit early on despite unconventional beginnings.Transitioning from a day job to fully committing to his business dream even after many years working both.The Miracle Hour Strategy:Leveraging uninterrupted early-morning productivity to drive growth.Shifting focus from maintenance tasks to creating real momentum.Overcoming Challenges:Balancing multiple roles while learning from failures.The critical importance of delegation and risk-taking in scaling.Takeaways:Structured routines and early-morning focus can fuel breakthrough growth.Resilience and strategic delegation are key to long-term success.Embrace change, overcome fear, and build momentum to scale your business.www.intelvio.comOur Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

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Hey everyone, welcome back to Founders Story. Today we have Brian True. And Brian, you are the CEO and founder of Intelvio. And you've had an incredible time scaling this company, this business. We're going to go into all that. We're going to dive into all things scalability and how other people can also

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replicate in their business, the ability to grow as big as you have, which I know, I'm sure there's been challenges. There's been amazing things along the way. So let's kick it off, Brian, with how did you get into this business and why this industry?

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Yeah, I was actually very similar to most entrepreneurs. I had a very entrepreneurial spirit about me. I didn't really want to go to school. College wasn't my thing. So I was looking for kind of a way to make an impact. I was super young. I'm fresh out of high school. And I was at the doctor just getting normal after high school. Where am I going to go to college? Kind of check up.

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And the girl who was drawing my blood was missing. And I have great veins, absolutely incredible veins. And I said, you know, I was joking. I said, well, where'd you go to school? And she said, well, there's no school for phlebotomy. And a light went off and I said, we're doing invasive procedures on individuals and there's no education.

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There's no formal education for it or structured training for it. There needs to be. And by February 3rd of 1993, I was two weeks short of my 18th birthday. I got together with a guy named Jason Blood and we started our first class. And he taught and I did the business side until I got a little more experience. So that's kind of how things started.

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