Founder's Story
Unlocking Peak Human Performance: How Vedant Pradeep Is Revolutionizing Alcohol Habits and Elevating Sobriety with Liquid Luck | Ep. 190
16 Mar 2025
Vedant Pradeep shares his journey into creating Reframe App, a neuroscience-based platform designed to help individuals reduce alcohol consumption and achieve peak human performance. Driven by his own struggles with OCD and unhealthy coping strategies, Vedant developed 10-minute daily lessons that empower users to rewire their mindsets and build sustainable, healthier habits.Key Discussion Points:Personal Journey & Inspiration:Vedant’s battle with OCD and alcohol as a coping mechanism led to the creation of Reframe.His passion for achieving peak human condition drives his mission to transform lives.Reframe App & Neuroscience-Based Approach:How 10-minute daily lessons help rewire thought patterns and promote mindful living.The impact of the platform has already helped over three million people reduce their alcohol consumption.Launch of Liquid Luck:Introduction of Liquid Luck, a new functional elixir designed to combat cravings and support healthier lifestyle choices.This innovative drink complements Reframe’s mission by offering a practical, daily solution for alcohol reduction.Takeaways:Embrace neuroscience-based strategies to create healthier habits and achieve peak performance.Reframe App offers a sustainable way to rewire your mindset with just 10 minutes a day.Liquid Luck is a groundbreaking addition, providing a functional beverage solution to combat alcohol cravings.Resource:Reframe App & Liquid Luck: JoinReframeApp.com/LiquidLuck-Functional-ElixirOur Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
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Hey everyone, welcome back to Founder's Story. Today we have Vedant Pradeep. And Vedant, you are the CEO and co-founder of the Reframe app. And Reframe app is doing something really revolutionary. And I know you've had incredible success. You have some amazing launches coming up today, matter of fact, which is very exciting that you're here to talk about it.
But you're doing something that I think is so revolutionary right now. And I know a lot of people in their 20s and below who are really all about lessening or drinking no alcohol. So let's dive into first, what was the spark that made you say, this is the company I need to start and I need it to do right now?
So what's interesting is when I was starting out, I've always been fascinated by this idea of peak human condition. That is the best question of oneself physically, mentally, emotionally. And that's what we wanted to do. We wanted to help people achieve what we call peak human condition. But we realized early on that kind of diving into that is probably not the best way to get started.
We need to start with like a real problem. And I personally suffer from OCD. So we were like, let's help people with OCD. And once we started talking to a lot of people with OCD, what we realized was a lot of people were using alcohol as a means to kind of help themselves with some of the issues that they were going with. So they were kind of using alcohol as a coping strategy.
And then they were counting on it quite a bit. It was getting unhealthy. And if you're somebody that's drinking too much, there was not really a good way to get help because there were these recovery centers that are freaking expensive, very stigmatic. Then there's Alcoholics Anonymous and 12-step programs. Once again, very stigmatic. Nothing really in the middle.
And that's where Reframe came to fit in. And what... Another insight that we had was, I mean, it isn't enough to just tell people, hey, like, stop drinking. That doesn't help because drinking is a coping strategy. I mean, it might be a bad one, but it is one. So you have to replace that with something else that's healthier. And you need to change the way that people think about drinking.
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