Founder's Story
The Supplement Industry Is Broken: How Two Athletes Fixed It with Caroline & Sebastian Graeff | Ep. 186
14 Mar 2025
Caroline and Sebastian Graeff share their inspiring journey from professional athletes to pioneering health supplement innovators. Growing up in a sports-centric family in France, they combined their athletic passion and entrepreneurial spirit to launch NAIAD. Focused on natural, clinically tested supplements for joint health, stress management, muscle recovery, and weight management, they emphasize authenticity, sustainable practices, and community empowerment to transform personal wellness and contribute to a greener future.Key Discussion Points:Origins & Inspiration: Their formative years in a sports-driven, entrepreneurial family and the transition from athletic challenges to addressing health needs.Identifying the gap in the U.S. market for natural, high-quality supplements.Product Innovation & Sustainability: Development of simple, single-ingredient formulas that are clinically tested and naturally derived.Commitment to eco-friendly packaging and carbon-neutral shipping.Community & Consumer Empowerment: Building a supportive community that educates and inspires sustainable, healthy lifestyles.Integrating wellness education with product offerings to foster long-term habit change.Takeaways:Authentic, sustainable products can redefine personal wellness and environmental impact.Community engagement and education are essential to long-term health success.A clear vision and commitment to quality drive innovation in the competitive wellness industry.https://naiadshop.com/Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
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Hey everyone, welcome back to Founders Story. Today we have Caroline and Sebastian Graff, co-founders of NIAID. And Caroline and Sebastian, you have a very interesting story going from professional athletes to helping people, which we're gonna get into all that. I am very passionate about health.
I think our audience always really enjoys to hear people talking about this topic because we are all stressed out. Entrepreneurs, founders, business executives, stress, overeating, I mean, joint health, getting older, longevity. These are all things that we are very interested.
But before we dive into everything around the supplements and your company, can you share the story as to why did you even become founders?
Hi, Daniel. Thank you for the introduction and thank you for inviting us to the show. So I'm Sebastian. This is Caroline. We both grew up in France in a very sporty environment because our father himself was a soccer professional player and he was as well a self-made businessman. which help us to instill in us the principles of discipline, resilience and ambition.
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