Founder's Story
No More Excuses: Kelly Roach’s Provocative Playbook for Entrepreneurial Domination | Ep. 185
Sun, 09 Mar 2025
Today we have Kelly Roach—a former NFL cheerleader, Fortune 500 executive turned 8-figure entrepreneur, and one of the only female founders who scaled from 0 to 8 figures without debt or investors. Kelly shares how she invested significantly in her personal brand and built a powerful platform that empowers thousands worldwide through entrepreneurship, bestselling books, a Top 20 podcast, and media features in ABC, NBC, Fox, and Forbes.Topics We Cover: • The journey to building a strong personal brand in a zero-barrier market • How investing in your personal brand differentiates you from the competition • Transitioning from corporate roles to becoming a successful entrepreneur • The concept of “Spiritual Selling” and its impact on business activation • The Miracle Hour strategy—dedicating one hour a day to profit-producing activities • Tips for developing a consistent content strategy and building a mini media company • Strategies for hiring and building a high-performing sales team aligned with your visionKey Takeaways: 💡 Your personal brand is your most valuable asset in a crowded marketplace. 💡 Focusing on your own journey—without comparing yourself to competitors—is crucial for growth. 💡 The Miracle Hour strategy can transform your business by prioritizing profit-producing activities. 💡 Spiritual selling and service-oriented approaches empower both sales and long-term client relationships. 💡 Consistent content creation and a clear vision help you build a sustainable, scalable business.Resources & Mentions: • Kelly Roach International – Leading business growth and branding strategies • The Kelly Roach Show – A Top 20 podcast that delivers impactful insights in under 20 minutes • Spiritual Selling Book – Embracing faith-based principles to activate sales and drive business • Miracle Hour Strategy – Daily core activities that boost profitabilityConnect with Kelly Roach: 📢 Website: https://kellyroachinternational.com/Our Sponsors:* Check out Avocado Green Mattress: https://www.avocadogreenmattress.com* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Kinsta: https://kinsta.com* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Chapter 1: Who is Kelly Roach and what is her entrepreneurial journey?
Hey everyone, welcome back to Founder Story. Today we have Kelly Roach. And Kelly, you are a business growth strategist and founder and CEO of Kelly Roach International. I was just telling you that you have invested significantly into your personal brand. I can tell. Best website I've ever seen. I love the book.
Everything that you're doing, you can see just how important you understand it is to build a personal brand as an executive. So I'd like to start off today with a little bit unique approach. How did you get into the knowledge of like, okay, I need to really build out my personal brand?
Chapter 2: Why is building a personal brand crucial in today's market?
Yeah, absolutely. Well, I mean, I think what we all have to recognize is we're in a zero barrier to entry market, right? Because social media is free and anyone can say they do exactly what you do and have the same job title as you and have the same company value proposition. And the only thing that can truly differentiate you at this point is the personal brand overall.
plus what it is that you do to help people. And so I think that, especially in the market of today, it is that connection, that relationship, that values intersection that people are really making decisions based on. And that's why it is so important to invest in personal brand, because otherwise you're just one of a million in terms of the business that you do.
And you've done so many things from creating a top show slash podcast to an author of a book to really understanding all of these different facets, you know, driving media to driving your personal brand to helping thousands of people worldwide, bootstrapping your company. How did you put all these pieces together to really create the Kelly Roach International brand?
Chapter 3: How did Kelly Roach build her business ecosystem?
Yeah, it's just been a natural evolution over time, right? So I've been in the business growth strategy world since 2012. That's when I started my first company, grew that to eight figures. We were on the Inc. 5000 list multiple times. And through building that business, I really saw what the other needs in the entrepreneurial world were.
And what needs were not being met in a modern and superior way? And so I ended up building all of these other surrounding companies and services that basically gave me my own referral ecosystem because I want to be able to send my customers to get solutions that I can really stand behind and that I know are going to meet their needs.
And so it was just a very natural evolution to keep building on the wants, the needs, the desires of my target market.
So doing all these things, Inc. 5000, one of the greatest events that I've personally ever attended. So congratulations. I know you have tons of awards. What was the switch in your life that you had to make as you continue to scale and grow? And maybe this is something that you help others or you see other people going through as well.
Chapter 4: What mindset shift is necessary for entrepreneurial success?
I mean, the most important thing is not comparing yourself to other people. I will say hands down, the most important thing that I did was I stopped looking at my competitors' social media. I stopped consuming content of my peers. I stopped always thinking that someone knew better than I did. I really just focused on putting the blinders on, running my own race, building my own path.
And I think that's how you create a really unique and differentiated brand and service when you're just really focused obsessively on serving the needs of the market versus following what your peers or competitors are doing. And I think that's been one of the biggest reasons why we've had the success that we have.
Wow. Toxic is what I think of when I get so caught up in my competitors, social media and the comparison mode. It really confuses me. I've had to pull back from social media just for what you're saying, because it really it really brings you down. You spend more time doing that than on your business. I know when it comes to selling, you have something called spiritual selling.
But what where do you think that people get selling wrong?
Chapter 5: What is spiritual selling and how does it transform sales?
Well, on many, many levels. That's why I'm writing the book. So I designed the spiritual selling book. You know, I'm a believer. I'm a Christian. And, you know, I believe in dreaming God-sized dreams and chasing our highest calling and really looking to make the biggest difference that we can in the world.
And, you know, I think that a lot of people struggle with sales because, again, they're comparing themselves to others. They feel that they're in scarcity. They feel, you know, like not enough or they feel like someone has, you know, a better, bigger following or bigger team or bigger company. And I think that, again, it's just really coming back to being of service. I think selling is one of the
Selling is when you activate a person to take action on getting the result that they want. And, you know, I always say information is great, but information without activation means the person isn't doing anything, which means you didn't actually affect change, right?
The only way you can affect change is by having a sales conversation and activating the person to actually do something about the goal that they have. And so that's what the spiritual selling book is all about.
It's really spiritual principles of, you know, following our calling of being of the highest level of service that we possibly can be and really exercising the ideas and the energies and the emotions of God versus ego.
I love that information without activation. Super important. You have something called the one hour a day strategy. I need to know what this is because I'm spending like eight hours a day. I feel like if I had one hour a day strategy, it would change my business and life.
Well, it has, it's changed hundreds of thousands of lives. You know, I've been talking about this for a really long time. When I got into the entrepreneurial world, one of the first things that I observed is that entrepreneurs work 80 hours a week and most of them don't even spend one hour a day on profit producing activities. So I have been on a mission for many years now to try and change that.
And, you know, I am fully convinced and I've seen proof that any entrepreneur that dedicates one hour a day to profit producing activities will transform their business and their life. So I teach the Miracle Hour. I just trademarked it.
And it's really just a series of the seven core activities that you can do in your business every single day to tap into the income streams that are available to all businesses.
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