
Founder's Story
Andrew Bolton: How a Grandmother’s Love Sparked a Revolution in Senior Tech Support (And Why It Matters) | S2 Ep. 166
Tue, 14 Jan 2025
In this episode, guest host Vanessa Antonio sits down with Andrew Bolton, CEO of TechRescue, a visionary company providing 24/7 tech support tailored to simplify technology for seniors and enhance their quality of life. Andrew shares how his love for his grandmother inspired the creation of TechRescue, addressing the growing generational tech divide with personalized, patient-centered solutions.The conversation explores the unique challenges seniors face with smart technology, the impact of TechRescue’s affordable subscription model, and success stories that highlight the company’s role in fostering connectivity and independence for seniors and their families.Key Moments:The inspiration behind TechRescue: a personal story of love and innovation.Challenges seniors face with modern smart devices and how TechRescue bridges the gap.A success story of helping a Vietnam veteran reconnect through tech support.Debunking myths: Seniors' curiosity and investment in technology.Andrew’s mantra: “Don’t let tech be the reason you visit mom—TechRescue has you covered.”Guest Information:Andrew Bolton: CEO of TechRescue, championing simplified, patient-first tech solutions for seniors.Links and Resources:Learn more about TechRescue: TechRescue WebsiteJoin us next week as we feature another visionary founder making waves in their industry. Subscribe to Founder's Story to stay inspired and informed!Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Chapter 1: What inspired Andrew Bolton to start TechRescue?
Hi, everybody. Welcome to Founders Story. I'm Vanessa Antonio, your host for today. And we welcome Andrew Bolton, who is the CEO of TechRescue, a visionary company specializing in 24-7 tech support that simplifies technology for seniors and enhances their quality of life. Andrew, welcome to the Founders Story.
Thank you so much for having me.
Andrew, tell us a little bit about why you started your company.
Why I started my company was I kind of just got tired of being tech support. My grandmother was only about 12 minutes away and to get over there, say hello, help her with her issues, come back, it's about an hour and a half. And I said, there's gotta be an easier way to do this. And I looked and there wasn't, which was hard to believe, but there was no...
service that really provided what she needed, which was a 24 hour service that didn't have a maze that didn't have chat bots because she doesn't do well with the robots and solves your problem. No library to go through, no prompts to go through just somebody there just to solve your problem. There was nothing. So here we are.
All right. So we would like to know, besides your love for your grandmother, obviously, is there any other inspiration that prompted you to start tech rescue and how does this specific company make a difference in the lives of seniors?
I guess when I was working on one of her posts that she had on Facebook, one of the nurses came by and asked if I could help with another resident. And that's when it kind of solidified the idea that maybe there was something here to that.
um what we had done was and i highly recommend this to any entrepreneur was we actually had an analysis report done prior to our hypothesis asking was our hypothesis correct was there a market for this and there was and what we found was that over 73 percent of 73 of seniors over the ages of 65 have trouble setting up their devices more time is spent in apple stores and
um verizon and samsung stores with people just having difficulties setting up their devices because of new devices coming out every year so they're not having issue with that and only 26 believe it or not 26 of seniors according to new england medicine journal of medicine reported that they actually feel comfortable with technology, only 26%.
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Chapter 2: What challenges do seniors face with technology?
So one of the things that we've noticed is the population base of our market that we serve is about 175 million in that market space. Only less than 10% of them are able to afford full service care facilities. These are the ones that you see in Florida, California, Texas. These facilities can run anywhere between $7,000 to $10,000 in active living or independent living.
assisted living comes in somewhere around maybe between 10 and 13,000, depending on the area and the type of facility that you're in. And then there's what's known as advanced care or mental care. And this can go anywhere between 15,000 and 30,000 a month. 87% of our demographic live at home. And sometimes it's not easy for them to get from one place to another.
What has happened over the past five years in America, thankfully, is that telehealth has increased nationally by over 43% over the past five years, which means that more people are able to get in contact with their doctors, specialists, hospitals, through things such as Zoom, Google Meets, GoToMeeting. we're able to provide services to these people who are homebound, who are home stricken.
For somebody who doesn't have the ability to get tech help or somebody that doesn't have the ability or knowledge to connect Bluetooth or connect their computer to whatever devices that they have, that can be frustrating. So for what we offer at a very low price of $30 a month,
and $250 for an annual subscription, you can call us any time, day or night, on Christmas, Thanksgiving, the Super Bowl, even at kickoff on the Super Bowl, you will get somebody at Tech Rescue. And we'll help you solve that problem remotely, wherever you are in the world, we can be there with you.
With a simple connection, we gain access, which immediately deletes and is unretrievable, meaning that I cannot get back into the system ever again without your consent. we solve the problem. We don't give you a tutorial. We don't send you a YouTube channel. We solve it right then and there.
And for somebody who doesn't have the ability to get help on a regular basis, we could be a lifeline, which we were. A gentleman in Wisconsin, home stricken, 75 years old, Vietnam veteran, basically was getting services from meals on wheels and uh his local charity uh church charity who check on him a couple of times and a lot of them don't have technology
skills or you know understanding well thankfully granddaughter saw one of our tick tocks and called us we i listened to the recording they had a quick conversation that she she subscribed him and he's been with us for about four months now and we check i personally check in on him to see how he's doing and this is one of our success stories and i hope that we can be a provider of
a pathway i hope we can be a pathway to more help that people need because with technology the way it is we can get in contact with relatives and friends anywhere in the world with whatsapp with facebook with instagram but you need to have the ability to get there and i think i hope that's what i really hope i hope we can be part of people's journey getting back back connected to everybody i hope we can be part of that
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Chapter 3: How does TechRescue make a difference for seniors?
You know, we're not a we know we're not Tesla. We're not you know, we're not, you know, the insurance company. They're calling because they need help. And you know, when you're frustrated, you're going to be a little agitated. I get it. Believe me, I get it. So we're here to help. So for anybody watching, you're calling in the tech rescue. We understand you're frustrated. We're here to help.
We're going to get you there. Don't worry. You're in good hands. I promise you.
Chapter 4: Can you share a success story from TechRescue?
Andrew, that is such a heartfelt mindset to put your team into. And more than anything, that's what we need in this world of tech service. If you could change any misconception about seniors and technology, what would that be and why?
One of the misconceptions is seniors don't like technology. That could not be any further from the truth. What we saw last year and what we saw this year is affluent seniors ages 55 to 75 hold the highest demographic in purchasing power. They have the largest stake in assets in all technology sectors.
They have the most consumption out of any demographic in the past three holiday seasons in terms of technology. Yes. In 2024, the number one purchase item was apparel. I personally equate that to an oversaturation of technology in the market that just got flooded throughout the year. So Christmas, everybody was burnt out, I guess.
but the misconception is that seniors don't absorb technology they do they are the number one purchaser that in in the space alone so they are curious they are purchasing they are getting connected uh virtual reality sets in 2023 were one of the highest purchased items in the senior in that semi-demographic so being able to visit places
you've never been to that you may not have the ability to visit so walking through antarctica through a virtual reality set that is something that my grandmother would have never imagined herself doing but she has it my father-in-law my father-in-law we we filmed his reaction through a virtual reality set i was down in columbia visiting my wife's parents and we brought them a virtual reality set for christmas and
He sat in his favorite chair and he was just exploring a world he's never seen outside of Bogota, Colombia. We have technology now that can do that. So the misconception that people have about seniors is completely wrong. They are very curious. They're very engaging. And more importantly, they have disposable income to invest in it.
Thank you, Andrew, for sharing that. Let's go back a little bit about Tech Rescue. And can you tell us what is the simplest support or ask for support that you have that you had to help seniors with? And what could be like one of the most complicated?
The simplest thing that we do right now is password resetting. That's right now. That's the number one thing that we're working with.
most complicated thing that we deal with are trying to understand people's requests so every i would say about every hundred phone calls or so we get a request to find files that at the end of the call we find out we're completely mislabeled or not even labeled at all and trying to understand what people are trying to accomplish is interesting.
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Chapter 5: How does TechRescue support seniors with tech issues?
Now, Andrew, talk to us a little bit about any upcoming partnerships, innovations that you're most excited about for the future of tech rescue.
I can't right now because it's not done. I know, I know, I know, but my mother always gave me advice. You don't ever count them until they're hatched. It ain't over until it's over. Until it happens, I really want to talk about it, but I can't, but I'm looking forward to it. I hope we can have one of these conversations again and we can discuss how...
the thought process, the deals that had to get done for it, you know, what led to it and hopefully what we expect out of it. I'm excited. I'm excited for 2025. Yeah.
Well, we look forward to having you again, Andrew. Andrew, is there anything else that you'd like to share or invite the families of seniors or the senior themselves to work with Tech Rescue?
I would say this to more of my generation, 27 to 45. Don't let technology be the reason why you visit mom. Call Tech Rescue. You handle life. We'll handle the tech. Simple as that. For $30 a month, you don't have to worry. We take the stress off your hands. Don't worry about it. We got you. We'll take care of it. Ma is in good hands. I promise you. She's in good hands.
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Chapter 6: What is the impact of technology on senior connectivity?
And with that being said, don't let tech be the reason why you call her.
Andrew Bolton, thank you so much for joining us again.
Thank you so much for having us.
It is our pleasure to hear a little bit of something about, you know, a service that's centered in love and family. See you and we welcome you in the future for Founders Story.
Thank you so much.
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