Founder's Story
AI Scams Are Ruining Lives – Now We’re Fighting Back | Ep. 200 with Ricardo Amper CEO of Incode
Mon, 14 Apr 2025
In this urgent and eye-opening episode of Founder's Story, Daniel sits down with Ricardo Amper, the CEO and Founder of Incode, the revolutionary identity verification platform trusted by Amazon, Citibank, and even U.S. elections.Ricardo reveals how deepfakes, AI fraud, and impersonation scams are rapidly increasing—and why the future of the internet depends on solving trust. From building a pre-Facebook social app to securing elections with facial biometrics, his journey is filled with unexpected pivots, high-stakes innovation, and global impact.If you've ever wondered how we’ll know who’s real in the AI era, this episode answers it.Topics Covered:Ricardo’s failed first startup and why timing matters more than you thinkThe near fraud that almost cost Incode a major dealWhy AI is breaking the internet—and how Incode is fixing itHow governments and Fortune 500s are using IncodeThe future of digital identity, trust, and agentic AIWhat Ricardo believes is the next frontier after facial recognitionHow identity fraud is impacting everyone from small businesses to democracy itselfGuest Info:Ricardo Amper Founder & CEO, Incode 🌐 https://incode.comOur Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Who is Ricardo Amper and what does Incode do?
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While they're participating on solving the business case, they're actually helping others be safer. And unfortunately, the people who are more affected are the people who have the least. Because if all of a sudden you have a newer entrance, a young person or an immigrant, for example, who doesn't have a lot of information in the credit bureaus, and all of a sudden all this fraud starts,
They are the ones that are going to not have access to credits or they're going to have high interest rates. And so in my view, these two things are critical. And the third thing is that you have to have a partner that is innovative and goes with you hand in hand. So. So I think companies are very excited about participating in this network.
To me, it sounds like what you're saying is we are going into the era of collaboration. We came out of the era of competition, and now we're going into the era of collaboration, which I went from being pessimistic to being very optimistic. So thank you so much. I mean, I'm super appreciative of what you're sharing. Outside of what you're working on and outside of what you've been talking about,
Looking at the other problems that AI is solving, whether it's in health or wealth or, you know, a variety of things. What are you excited about for the future in terms of what AI could solve?
I think there is one of the biggest impact of AI is on on voting and democracy. I mean, we're seeing now a very interesting time in the world. And you're seeing a lot of vote, a lot of voices putting opinions about tariffs. And and that's why you have to understand how important it is for people to participate in elections, be able to have trusted methods.
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