Digital Social Hour
TikTok: The Lifeline for Small Businesses in 2025 | Tiffany Cianci DSH #1138
Fri, 24 Jan 2025
TikTok: The Lifeline for Small Businesses in 2025! 🚀 Dive into an eye-opening conversation with Tiffany Cianci on the Digital Social Hour Podcast as we uncover how TikTok is empowering 7.1 million small businesses and reshaping the American Dream. 🇺🇸💡 Packed with valuable insights, this episode exposes the shocking truth about corporate greed, private equity exploitation, and the fight for economic fairness. Learn how TikTok is providing opportunities for small businesses in ways that platforms like Meta and Google have blocked. From data privacy in Project Texas to the resilience of small business owners against corporate monopolies, this is a must-watch for anyone passionate about entrepreneurship and economic justice. 🏆✨ Don't miss out—watch now and subscribe for more insider secrets! 📺 Join the conversation and stay tuned for more inspiring stories with Sean Kelly and incredible guests like Tiffany. Let’s empower the backbone of America’s economy together! 💼🔥 Hit that subscribe button and help us shine a light on the issues that matter. ✊ #DigitalSocialHour #SeanKelly #Podcast #TikTok #SmallBusiness #EconomicJustice #socialmediamarketing #howtoruntiktokads #tiktokbusinessaccount #tiktokadstutorial #digitalmarketing #tiktokshopaffiliate #tiktokcreativityprogram #tiktokbusinesscenter #tiktokbusinessaccount #affiliatemarketing CHAPTERS: 00:00 - TikTok Updates and Trends 00:32 - Video Introduction 05:02 - Prolon Overview 08:00 - Private Equity Firms' Predatory Tactics 10:28 - Exploitation of Small Businesses by Private Equity 12:35 - Urban Air Trampoline Park Scandal 16:16 - Uber's Arbitration Agreement Explained 19:33 - Understanding Capitalism 21:00 - FDA Regulations and Impacts 23:48 - Mark Zuckerberg's Influence 27:27 - TikTok Data Security Concerns 29:08 - Blackstone's Housing Market Impact 32:54 - Historical Economic Structures 37:14 - Government Regulation and BlackRock 43:30 - Tiffany's Stalker Revelation 46:17 - Tiffany's Contact Information 48:07 - Tiffany's Contact Information 48:12 - Video Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Tiffany Cianci https://www.instagram.com/thevinomom SPONSORS: Prolon: http://prolonlife.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: How is TikTok empowering small businesses?
TikTok. Like I said, small businesses are growing and thriving there. People think that TikTok was shut down because of national security. Every single creator I know wanted an actual data privacy protection bill. Even TikTok advocated for a full data security protection bill because in Project Texas, they've already secured our data.
I challenge you to ask any friend, have you ever had a friend whose TikTok account was hacked?
All right, guys. Tiffany Cianci here. We are in DC. About to be a busy two days for you, right?
It's going to be an insane two days for me, but it's been an insane four days leading up to it too.
You did like 50 interviews leading up to this?
I'm at, I think 46 right now. And I, no, no, I just had the AP in the car on the ride over. So 47.
You did one on the way over? Yep. That is savage. So what's the story that everyone wants to hear about?
Everybody wants to hear about saving TikTok. What's going to happen to TikTok if Trump's going to negotiate the deal to keep TikTok in the long term? That's all I've been working on.
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Chapter 2: What are the predatory tactics of private equity firms?
Yeah. And you're feeling, we're filming this on Saturday, right? Or is it Sunday?
Today is Sunday.
Sunday the 19th. So for people watching this, it'll be after whatever happens. But what are your predictions for TikTok?
So we already know that Trump's going to turn it back on on Monday. He's asking the companies to turn it back on today. I don't think they'll be able to. I think Biden would have had to issue a statement, but we will be back on by tomorrow, I believe. And in addition to being back on by tomorrow, he made an announcement today that he wants to see a negotiating divestment where Americans hold 50%.
I probably should tell him we already do. So we're there, guys. Awesome.
Wait, Americans already own 50%? I didn't know that. Because you've got guys like Mr. Beast and Kevin O'Leary trying to buy...
Yeah, they're trying to buy it without the algorithm. They're trying to do like a full buy. And he's saying he only wants Americans to have to own 50%. He's not asking for a full divestment.
Interesting.
In that case, I've always projected that we would probably end up with the Chinese owners giving up like 3% to 5% and a slightly larger ownership stake coming from Americans and that we could save it there with a sufficient divestment team.
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Chapter 3: What impact did the pandemic have on small businesses?
It's actually like a amalgamation of a lot of Asian countries and some of Europe, but we represent like 10 to 16%. Oh, that's it? Yeah.
Wow. I assumed it was way higher than that.
Yeah.
Interesting.
That's why there's no reason for them to sell to us.
Yeah. And why do you choose to use it? Because I know you get a ton of viewers on TikTok, right?
I do. I do. I don't have like a million followers. I have 250,000 followers, but my videos average, you know, six to 10 million views on my big videos, my educational videos and my live streams are 500,000, 700,000 people. That's insane. Well, I focus on content that's all about exposing corporate capture of our government, corruption, monopolies, destroying small businesses.
It's not fun content, but it's really important content.
It's needed, right? Yeah, it really is. Someone like you, someone that can give that information uncensored.
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Chapter 4: What are the dangers of arbitration clauses?
I could. So from an entrepreneur business point of view, I could see why.
Yeah.
You know, that's a lot of information.
It really is. But I can't put my name to something that's destroying small business. Small businesses in America are 99.9% of all businesses. They also create 99.9%.
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the jobs in America.
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Chapter 5: How does corporate greed affect the American dream?
Really?
And now they're being closed down.
That's a shame.
They're suffering twice.
That's a shame. So 551 new billionaires. I wonder what industries a majority of them are.
So many of them were exploiting PPP loans to grow user bases by offering products people didn't need, offering services to help people survive the pandemic. We saw tons of billionaires created for the pop-up drive-through clinics and testing facilities. We saw a lot of exploitative childcare centers that weren't actually serving children, but were getting lots of money.
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Chapter 6: What can TikTok do that other platforms can't?
We saw so many different mechanisms that were created to just extract revenue, wealth, and taxpayer dollars from our economy. And none of it went where we needed it.
Absolutely. Now, as someone who I'm getting pitched to like raise money now for the podcast, can you expose some of these private equity firms, like their tactics, their predatory tactics that they use to small businesses?
Yeah, I'll give you an example because a podcast kind of maybe more closely aligns with name image likeness in sports. So many young athletes that are like NCAA athletes are right now for the first time getting access to name image likeness brand deals.
And on day one, when they turn 18, because they're not allowed to be approached before that without a parent present, they're getting sent over offers for like a million dollars. They're like, just sign here. And these are kids that come from the streets, kids that come from at-risk neighborhoods that have fought, scrounged, fought to get out.
and build something for their families to build something for their communities. And that looks like more money than they'll ever see in their life. But in those offers they're getting, they are so exploitative.
It basically creates indentured servitude for the rest of their life because it basically says that they get to keep sometimes 60, 70% of every dollar they make for the rest of their careers. And they're handing those over on day one. Private equity firms are going in and buying up small businesses in mass. They did this especially during the pandemic when they were suffering.
They'd offer them a cash infusion and say, we'll take a minority stake. And they would quietly on the back end also offer money to one other investor saying they were taking a minority stake that would accumulatively allow for like a hostile takeover. And then they would force everyone out and exploit the small businesses.
Yeah, that is a fear of mine because I do want to do like what Rogan did kind of and sell one day. But at the same time, like you said, it's got to be the right person because there is a show called Hot Ones. Do you know that show?
Yeah.
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Chapter 7: How does capitalism function in today's market?
13 to 60. And that's because there are certain franchises you can't squeeze as much and certain franchises you can squeeze everywhere. But 60% after that, the FTC will come down on you.
That is so scary because you think they just make money off the sale and you think it's like a fee or whatever, but you're saying 13 ways they're making money off you.
So a lot of people don't know that I started my TikTok channel because I owned a franchise and a private equity firm took us over and I was the president of our union when it happened. And what's happened to that franchise since then is that they are currently in litigation with hundreds of their franchisees. Wow.
They're being investigated by the Federal Trade Commission for exploiting and retaliating against their franchisees. The DOJ has subpoenaed documents in their dealings with their franchisees. They have bankrupted dozens of veterans that bought franchisees under them with fraudulent paperwork.
That's terrible.
They manipulated all of their federal filing documents so people thought that their finances were better than they were and that their sales of new franchises were better than they were. And these people took out loans from the government to buy those franchises. Private equity firms are destroying small businesses in America.
Have you gone public with that company or no?
Yeah, it's Unleashed Brands.
Unleashed brands.
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Chapter 8: What are the implications of government regulations?
And they included a forced arbitration clause where they can include a non-disparagement agreement or an NDA and a confidentiality agreement. So if kids are falling off trampoline parks all across the United States, One, they're not allowed to go public because they can get sued. Two, they are forced into a secret arbitration. So there's no court documents anyone can find.
Three, they can't work with each other. So they can't unify to sue these companies. And in arbitrations, their damages are capped. So a child's life is maybe worth $250,000. Whereas in a courtroom, it might be a hundred million. And all these kids are falling off trampoline, like falling off these zip lines. A mom was internally decapitated at her son's seventh birthday.
at one of these trampoline parks.
Oh my God.
And when they were producing documents in these cases, none of them produced the documents that showed that the CEO knew it was going to happen. But I got them and I turned them over to all the lawyers. Well, that's the difference between simple negligence and one disregard for human life. That's the difference between a bankrupt company and something that's the cost of doing business.
And so all of these tactics, these private equity companies employ are designed to ensure the free market never sees the bad behavior. The public never responds. They can continue to exploit the American population and the small business owners. And so they're not just exploiting small business owners. They're also exploiting the customer base.
They're also exploiting the American population that believes that there's safety in these institutions. because they don't see anything on the news.
That is so nuts. I am learning so much. I did not know secret arbitration was a thing. So a lot of big companies probably use that.
You have a phone that's not an iPhone?
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