Digital Social Hour
The Untold Story of Building a Social Media Empire | M2Thak DSH #1307
Tue, 08 Apr 2025
Step into the raw, unfiltered world of social media dominance with "The Untold Story of Building a Social Media Empire"! 🚀 In this episode of the Digital Social Hour with Sean Kelly, we unpack the wild journey of an internet pioneer, M2Thak, who turned dreams into a global brand. From breaking boundaries with viral pranks to mentoring the next generation of influencers, this guest has done it all. 🌍💡 Discover the secrets behind creating content that sticks, navigating the highs and lows of influencer life, and building a legacy of innovation. Hear about collaborations with iconic names like Soulja Boy and lessons learned from the hustle of Las Vegas to the chaos of Hollywood. 🎥✨ Packed with valuable insights, outrageous stories, and hard-earned wisdom, this episode is your backstage pass to the digital revolution. Don't miss out—watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🎙️🔥 CHAPTERS: 00:00 - Iced Out 04:58 - Our Sponsor 06:06 - LA vs Vegas 08:01 - Gavin Newsom Podcast 10:00 - Aires Tech Advertisement 10:51 - M2Thak's Advice for Jack Doherty 14:58 - M2Thak's Internet Influence 17:30 - Rap Lifestyle Insights 19:27 - Boxing Discussion 21:13 - Real vs Fake Pranks 22:44 - Pride and Humility 27:55 - Lost Camera Chip Story 34:55 - How to Succeed 37:05 - Journey to Success 37:46 - Crypto Entry 38:55 - Current Crypto Projects 41:38 - Steve on Bradley Martyn 46:36 - Would You Box Jake Paul? 48:49 - Belief in Yourself 55:36 - Future Plans for M2Thak 57:30 - M2Thaks Logan Paul Experience 1:00:03 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: M2Thak https://www.instagram.com/m2thakshow/ SPONSORS: AIRES TECH: https://airestech.com/ NORTHWEST REGISTERED AGENT: https://www.northwestregisteredagent.com/socialhour LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ #emailmarketing #leadgeneration #smsmarketing #digitalmarketing #socialmediamarketing #influencermarketing #socialmediamanager #growthhacking #socialmediamanagement #personalbranding
Chapter 1: What happens when you forget a friend's chain in Vegas?
It was on House Arrest. Shout out Jay Taken. I goddamn showed him the chain. We start taking flicks with the chain and stuff. I was like, Solji ain't answering. I'm blowing them up, blowing them up, blowing them up. Then he hits me up like two days later. He's like, yo, what's going on? And then I was like, you left your chain. You left your chain here in Vegas. He's like, what chain?
I was like, the chain you got tattooed on your stomach. And then he was like, what the fuck? And then you could tell he was looking for it.
M2DK in the building, iced out. Goddamn. You know, it's getting hot in Vegas. Yo, you got like half a mil on your wrist right now.
I try to do it big. All right, that's all we can do. Yeah. And it's getting hot.
Lately, you've been low-key though, right? You've been taking a step back from social media?
Yeah, I've been chilling for a little while. I've been helping other influencers with what they got going on with all my amazing ideas. And there's some things that I just can't do anymore that I used to do. So I'd rather, you know, give it to a wild...
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Chapter 2: How has M2Thak navigated jail time for viral videos?
young new influencer yeah help him out with that content make some money and then he could uh he can risk himself going to jail because i can't i have to go home every night you don't got the energy anymore i just can't sit in the jail cell and then the kids is like where's dad he's locked up he made the videos like not no more i can't do that no more how many times you've been in jail oh i did one whole solid year for videos jeez yeah and then i did a little here and there's every other like couple weeks and
every other month, LA, Miami, whatever, whoever wants to take me for whatever I do. Damn, what video got you the year? Jumping into the Bellagio. So I'm the first person ever to jump in there and then swim it. It was an extremely viral video. And MGM Resorts, at the time it was called Mandalay Bay Resorts or something, they all got together and did all their resorts and then pressed charges on me.
Damn. Yeah, for accumulation of my videos, but that was the main thing because they had to get on boats and try to chase me on the boats. One of their employees say he got hurt when he fell in the water. Yeah. And then he was like, they had to pay him off probably. So that's why they were, they went hard on me and made an example. Holy shit. So you're banned from MGM? No, not no more.
That's, it was like for seven years. That shit's over with. Oh God. Yeah. So yeah, I go there all the time.
It would suck to be banned from MGM. There's so many hotels here.
I know. The only hotel that's cool to get banned from is like Venetian because they suck and it's just only two little properties on the strip.
You got banned from there?
Everyone's banned from there. What'd you do at Venetian? Venetian, I stole some free shit. What?
Yeah.
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Chapter 3: What insights does M2Thak have on the rap lifestyle?
Yeah. Yeah. Right. I loved it. It was a great time. You see the cultures there. Yeah.
That's our culture.
Yeah. The streamers. Everybody. Everybody was there. It was a good time. I got to see everybody I invented walk in the room, showing off, living life, counting money and watching people get slapped. And Aiden White, that's Dana's son, he's doing an amazing job throwing that event. Oh, that's his stuff, the social media side? Yeah, he's doing like all that, him and his crew of people.
They're the ones who get, you know, A-listers like us in the building to sit down and have a great time. I didn't know he was doing that.
Yeah. Shout out to Aiden. I think I've talked to him a little bit on Instagram.
Smart kid, smart kid from what I see. Yeah. Yeah. When you live in Vegas, you just get, you know, hustler mentality and be able to get, get money, flip money. It's something different from people who are in other cities, wherever they grow up. Right. Where do you rank Vegas? As in? Places to live. Oh, well, I don't want to recommend it to people, but it's a great place. It's a great place.
You're gatekeeping. Yeah. Imagine if they do come out here. Then what's the point of us all living here, this great life with cheap prices? And people live in Hollywood Hills, right? And they could pay... Let's say if they're like an influencer who rents, they could pay like $40,000, $50,000 a month, even $30,000. That's the average, right? The $30,000 a month house.
And then they're living in some bullshit in the hills with spider webs and shit everywhere and, you know, bugs and old creaky wooden, like, no. Or you're in that one modern, one of the three houses up there on White Lake, or you're like in some...
some some some bullshit that makes no sense for the price of the dollar when you could just spend five thousand dollars and come to las vegas per month and being like the same probably more square foot home more rooms more everything and life around in the economy going to the store everything's that's cheaper than like la or like miami or some shit like that yeah
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Chapter 4: What lessons has M2Thak learned from his experiences in LA vs. Vegas?
We got it all. Yeah, dude, I was out at dinner last night and they were going to the club after. I'm like, it's Tuesday. Right. And they said it was packed. Always going up on Tuesdays. Crazy.
Right? That's Vegas. That's our lifestyle. That's the way we live. We're the best.
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Visit northwestregisteredagent.com slash social hour and start building something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com slash social hour. Yeah, because there's always a big conference in town or UFC or something. Right. You're not from originally from here, right? No, are you?
Yeah, I was born and raised here. Oh, wow. So like most people, like I grew here, they flew here, right? So when you moved here, where did you move here from?
Well, I tried LA for five months. I hated it. Oh, right. Yeah, it was awesome.
Was that when you were doing the Jersey stuff?
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Chapter 5: How did M2Thak become a pioneer in the influencer space?
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You teach them some game, they're going to be superstars and rich and successful and take care of the family name and legacy. That way your whole causal existence isn't just lost into shit. Elon Musk, baby. Elon Musk. He is smart, right? He's stacking those kids up. He don't got more than Nick Cannon yet, do he?
I got five. They're close. You got five with the same girl? No. All different? Of course. Andrew Tate method.
Well, Andrew Tate is amazing. So if that's his method, I'll follow it. Did you chop it up with Tate last week, a power slap? Of course. I seen everybody was trying to holler at him. So I was like, I told my boys we need to holler at him too. So I went over to him. I gave him some peace and blessings upon him. He sent the peace and blessings upon back to me.
And then I left because I don't know him like that. So I got much to say. And I'm not like a groupie ass nigga. You had a lot of fanboys. I don't know how to do that. I could try, but it ain't going to work out. You lose respect when people do that. Yeah, and I don't even know how to do it. I don't even know how to start the convo with somebody. That's why it's so hard to talk to me.
People think they can talk to me and they can't talk to me because I don't know how to talk to them. So we ain't going to talk. Unless it's like business or money, I could turn into fucking Albert Einstein of talking. All right. But when it comes to like just some regular shit, I don't got the time to meet you and do all that shit. Cause I got a whole life.
I got to take care of a business and employees and people that are just relying on me to stay focused on, on what we got going on. Yeah. Other people meeting and shit is some bullshit. When someone asks you for a photo, what do you say? I say, go ask Jack Doherty.
Oh man, that girl's, that guy, his girl just left him. Did you see that? What, you called McKinley a guy?
Or wait, no, like Jack's girl just left him. That's a good, yeah, Jack's girl left him. I noticed that. And you know what? I feel for Jack because I've been in the same situation. I used to run OnlyFans girls and did the whole OnlyFans thing. Yeah. And my main girl was the main girl, was my main girl, right? And then she ran off with the same thing, $500,000. I didn't even know about the $500,000.
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Chapter 6: What are M2Thak's thoughts on content creation and authenticity?
This is a mansion. You're not even going to continue the money. He's the prize. He's the prize package. He spins them off. Right?
He's a mastermind. He's the architect. That's her loss, but I'm team Jack Doherty. Let's go. You and him are the top streamers on kick, right?
Pretty much. We're the top in the whole planet Earth right now. I'm number one, actually, on anything I do. So if I did it... number one, numero uno, and nobody's going to contend or pass me. And I'll always make sure of that. It's because you're early. Exactly. And I'm connected with everybody. As soon as somebody thinks about making the app, they have me in mind. Right?
I'm part of the development because you got to have the pioneer of the goddamn influencers to create something for an influencer. You need to have an influencer.
Mm-hmm.
I'm the influencer. You basically invented the word influencer. Yeah. Hey, the proof is in the pudding. They could go to my YouTube channel. It might not have the hundreds of millions of subscribers, but guess what? It got a hundred and millions of fucking hours uploaded and it has the first prank videos, any comedy videos or any type of shit like that in the history of the platform.
So that was an accident and I'm happy I was able to do that, commit that crime. Yeah. So you were the first prankster? On Earth. Wow. Planet Earth. There's a reason there's a Vitaly. There's a reason there's Fuzzies. There's a reason there's all them. They all took parts of, dissected what I did, and they made one of the things I did their own whole lane of that. So, yeah, I'm the first.
And even live streaming. There's a site called Kite. People, you probably got to search it. It's called Kite. K-Y-T-E type shit. And it was like a little device, right? Yeah.
you get it shit goes online and then you're live on internet phones there wasn't even cell phones that could do that Instagram none of that shit existed and Kite was on it then I put Soulja Boy on it and Soulja was killing it on Kite got a Kite deal was getting paid damn I seen even the first iPhone get delivered right in front of my eyes like I never people never touched the iPhone or even heard of iPhone I'm on set with Soulja Boy and they come they come to the set and there's like people from Apple like this is our new phone it's called the iPhone here try it it's like Apple iPhone
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Chapter 7: What experiences shaped M2Thak's relationship with Soulja Boy?
I have two. They're a thousand bucks. Yeah. I don't even look at them.
I don't even look anymore. You still tight with Soldier Boy?
Yeah, I talk to him every blue moon or whenever needed association. But I try to push myself back from the rap shit. Because that whole rap shit, it sucks. Like being around the rap life, people think it's cool. It's cool to have the ice in the rap life, but it's not cool to have the life in the rap life. Because that shit is whack. Dangerous. Dangerous, disgusting.
Doesn't seem like there's any ticket to heaven there. It's like nothing going on that's like... good for the goodness of culture and people and to make a man better and make a woman better. You're going to make a man go fucking... fucking trap and goddamn serve shit and goddamn just think like get a girl to give you all the money. There is just a loser life with rap music.
And if they haven't noticed it yet, then they deserve it. They deserve the rap music. If you can't tell the rap music is bad for you, then you deserve the rap music. It might be fun. I listen to Boss Man D-Lo. I'm not going to do no Boss Man D-Lo shit. I ain't finna do none of the things Boss Man D-Lo do. But I'm finna bump Boss Man D-Lo and hop out of a Lambo or some shit.
but I'm not going to live his life. Yeah. Anything he'd be talking about. French Montana too. Fucking rich ass rap to me. French Montana is more on some rich shit. I rather listen to French. French went from some gangsta shit to like rich shit. That's all I get is rich rap. Yeah. You talk about money, cars, and all this shit that people don't know about. Pebble Beach. Fucking moderated.
I'm listening to that. Right? No one's doing that.
Yeah. True. Yeah. There's some D-Gen rappers right now. Straight degenerate.
Yeah, who's popular right now? I don't listen to rap anymore. I don't know. The last rap song I heard was that little 2K kid. I'm trying to get another 2K. You know what I'm talking about? Trying to get a little 2K. He got fucked up hair. I just can't. I think he's a special kid, but... Probably. I fuck with his music. 2K bags money or money bags. Money bag 2K. You know what I'm talking about?
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Chapter 8: How does M2Thak view the future of social media and his plans?
He was like, literally, I'd drop a video. He dropped the video the next day and take my whole title and everything and do what I did. And then drop it 24 hours later. And he did it to a lot of people. He did it to Ruben Solo, Epic Five, all that. But I was young. I checked him out of Laker game because... I was like, it was a LA 1600 Vine type of time where I was like, I was hungry for it.
I wanted that lifestyle from Vegas. Like I only knew Vegas. I was like, I want that lifestyle. I want to be like doing that shit. And it just wasn't, it just didn't work out for me because I didn't do fake pranks. I didn't do the fake shit. And that's what everybody was winning. Everybody who did the fake, they were winning like, fucking beyond the stars.
Yeah, the gold digger pranks.
Yes, exactly. Anything, the whole hiring people for 20, 30 bucks on Craigslist, do a quick little segment, little thing was, I wasn't ready for it. I wasn't ready to give anybody 30 bucks to fake some shit and I didn't know how to fake some shit because already my shit, that's why I'm going to jail is because my videos, I leave people mind fucked. Yeah. They don't know a prank even happened.
They're confused. They don't know to call the police or what to do after I leave. They're screwed, right? So that's something that I do that's different from all of them. I like the Nelk Boys pranks. I love them. The OG ones? Dude, I fucking love Nelk. I've been knowing them since they started, since the days of their first beginning pranks because it would come up recommended around me.
Then when they first came to America, their first... First time coming to America, they hit me up and was like, we need to collaborate, let's work, let's do something together. Because they're doing real pranks, I'm doing real pranks. It was just, it was like perfect fucking connection right there. It was a perfect world. Then Danny Duncan comes, he was perfect with art world too.
And like, I just love everything. No, they don't get friends with Kyle today. I just saw them just at the PowerSlam, right? I just got to see them. That was good times. Every time I get to see them, it's like good times. And I do, I always try to get them deals as well. So I'm working behind the scenes.
Anybody who's my friend who's in the industry, if there's like a deal, I could bring them because I can move the needle a little bit. But then I got some friends who could really move the needle for companies.
And I'd rather like bring a whole bunch of friends in where I can make money and they're making money and everybody's successful, beneficial to each other with our relationships and move the needle forward, forward our career. Instead of just like most, this is the most, most influencers, they do this. They get a deal or something and then they'll even tell, hey, bring some friends over.
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