Digital Social Hour
The Secret to Public Speaking & Making Millions | Eileen Wilder DSH #1233
Wed, 12 Mar
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🔥 Eileen Wilder on Public Speaking, High-Ticket Sales & Overcoming Fear 🚀 In this game-changing episode, we sit down with Eileen Wilder, a high-ticket sales expert, speaker coach, and entrepreneur, to talk about how she went from fearful public speaker to making millions on stage. She shares her strategies for storytelling, selling from stage, and building confidence. We dive into: ✅ How to overcome fear & become a powerful speaker ✅ The secret to crafting an addictive storytelling framework ✅ How to sell high-ticket offers ($10K, $50K, $100K+) from stage ✅ Why public speaking is the #1 skill for making money ✅ How to turn your expertise into a profitable speaking career This episode is packed with insider tips, confidence-building techniques, and proven sales strategies to help you dominate on stage and in business! Chapters: 📌 00:00 – How Creating a Common Enemy Unites an Audience 📌 02:30 – The Secret to Engaging Storytelling on Stage 📌 05:15 – The Biggest Mistakes Public Speakers Make 📌 08:40 – How Eileen Overcame Her Fear of Public Speaking 📌 12:00 – Why Public Speaking is the #1 Skill for Making Money 📌 15:20 – How to Sell High-Ticket Offers ($10K, $50K, $100K+) from Stage 📌 18:45 – The Mindset Shift That Makes You a Pro Speaker 📌 22:10 – How to Master Influence & Persuasion in Sales 📌 26:00 – Building Confidence & Eliminating Stage Fright 📌 29:30 – Why Storytelling is the Key to Selling Anything 📌 32:45 – How to Get Paid Big Money for Speaking Engagements 📌 35:00 – Final Thoughts & Closing Remarks 📲 Follow Eileen Wilder & Learn More: 🔗 Website: EileenWilder.com 🔗 Instagram: @EileenWilder 🔗 YouTube: Eileen Wilder
Chapter 1: What is the secret to uniting an audience?
We actually perform better if we actually have an enemy. It sounds crazy. And actually, as a speaker.
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Give it a try at mintmobile.com slash switch. If you can unite the audience against a common enemy, you can bring a unity into the room and into the audience that will actually light them up. Wow. In fact, many times people get an applause or standing ovation. It's because the speaker has hit on an enemy. Yeah.
And they start to kind of create a character from this enemy and put words in the enemy's mouth. And then the audience starts to kind of get like angry at this enemy. I know it's not crazy. And then the speaker will be like, hey, we're this team and they're that team. And the audience starts to, you obviously see this in politics, you know, out the gate.
Chapter 2: How did Eileen Wilder overcome her fear of public speaking?
But it's an incredible way to move an audience is to create a common enemy. I can 100% see that. All right, guys, we are in Las Vegas getting ready for Funnel Hacking Live. I'm here with one of the speakers today, Eileen. Thanks for coming on. Yeah, man. Thanks for having me, Sean. Absolutely. What do you plan on talking about at this event?
I am talking about how to have an addictive speaking framework, like a storytelling framework that causes people to listen to you and not be able to stop. Storytelling is really important, right? Some of my best guests are the best storytellers. Fire. Yeah. And it's important because a lot of people have cool stories, but not a lot of people can storytell them.
Yes. Yes, absolutely. I think some of the most boring speakers I've heard at conferences and at seminars and it's such an easy skill to learn. I feel like anybody can do it. Right. What are the biggest mistakes you're seeing when people are up on stage or public speaking somewhere?
Chapter 3: What are common mistakes in public speaking?
Yeah. Biggest number one mistake is not shifting to you fast enough. So people are just telling their stories kind of I, I, I, me, me, me. And they're not shifting to the word you fast enough. And if you could just make a simple shift like early, you can see it in networking events or you can see it from stage or you could see it even on podcasts. They're just staying too long in first person.
I just got to switch over. Wow. I need to start doing that. You probably are. You're already doing it. It's fine. Yeah, I didn't think of it that way. But yeah, you need to make it about the audience when you're up there. Yeah, 100%. Because a lot of people get up there, they try to brag a little bit, establish some credibility, but then they need to take it back to the audience right after that.
Yeah, such an easy lift, too, because you can just switch anything you're saying to go, like, have you ever done this? Or, you know how when you, and the audience is, you can actually see the audience respond in their eyes and in their posture. Like, they'll come back to the attention of the speaker once they hear the word you. I love that. Yeah. Were you always pretty good at public speaking?
No, I was 100% terrible. Absolutely the worst. I mean, I had a huge fear of public speaking, and I would stutter and stammer. Sometimes I'd run off stage. Wow, it was that bad? Yeah, it was that bad. Holy crap.
I know. They'd be like, hey, Eileen. You ready to go? And I'd be like, yeah, I'm ready to go. And then at the last second, I would run out the back door of the building. And they'd be like, well, welcome to the stage, Eileen Wilder. And I was just gone. Damn. Nowhere, yeah, nowhere to be found. That is crazy. So how did you overcome that?
Oh, man. I mean, I think just practice and trying to, I think for me, I just had to want it. I had to want to become the person who could stay calm, who could walk to the front of the stage and just learn to communicate. So that's why I think I'm so passionate about it because you can learn the skill of public speaking.
Right. It's great. I feared it too. One of my biggest fears. I think they've done studies on this actually. So public speaking is the number one biggest fear in the world. Wow. And we'll link that below. But yeah, because of public school, I thought I hated public speaking. Wow.
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Chapter 4: Why is public speaking crucial for making money?
Because you're presenting on topics you don't care about. So then you start getting nervous. You know what I mean? And you're like, you're not confident in it because it's stuff you don't care about. But then once I started getting asked to speak on stages, on panels and stuff, and I already knew about whatever they asked me to talk about, as soon as I started speaking, it went away.
Wow. When you started speaking on something that you cared about. Yeah. That's it. So for me, that was it. Because, yeah, similar to you with public school, whenever we had to give a presentation, I would just take an L on it. I wouldn't even do it. I was terrified. I would just take a zero. Or I would skip class, make my classmates do it if we were in a group project.
Did you ever, what were the sensations like for you? Did you have a lot of physical sensations or anxiety? A lot of mental and physical. Yeah. I probably had anxiety at the time without knowing it. Right.
This was before it kind of went mainstream. Yeah. And people didn't talk about it. But yeah, I still get it a little bit now, but it goes away as soon as I start talking. I'm sure with you too, right? Yeah. You get a little nervous sometimes going up there.
Yeah, for sure. Absolutely. I mean, I don't know if it's ever good if it totally goes away. I mean, sometimes, but I think my interpretation of the sensations is different now. Now I interpret it as like, oh, my body's just getting ready to perform.
Right. Yeah, I think it's natural. People ask, like, do you ever get nervous? Like, that's just natural. Obviously, you'll get a little nervous. Yeah. No matter what. Yeah. Excitement. I think there's a lot of excitement. Yeah. And trying to have more fun when you're doing it, I think, is a huge way to reframe.
yeah but yeah i couldn't run away from that fear because our lives are so based on public speaking and now i'm a podcaster for a living it's it's like i really embraced it all right shout out to today's sponsor specialized recruiting group navigating the professional job search is hard you know the perfect job is out there you're just not sure how to find it
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Chapter 5: How can you sell high-ticket offers effectively?
Right? When Obama was coming up, he was amazing. Same with Trump. I feel like they both won heavily because of their public speaking. 100%. Yeah, that's such a good point. And with the enemy stuff, I love that because Michael Jordan, did you watch his documentary? I haven't. Okay. But basically he would create enemies. Would he? Yeah. Tell me more.
I remember one example was some guy on another team said something and he like created a whole story out of it to make him hate him. Even though he said like one little thing, he made a whole story in his head about it. Yeah, like he took it to the next level. But like every game, he basically had an enemy that he would go after. Really? Yeah, that was his thought process.
Out of curiosity, would he isolate it to like one character on the team? Like I'm coming against this one thing.
He would do that and the whole team. But I remember one, there was a newspaper article about how someone on the other team was the best player in the league that year. Yeah. And that pissed him off so much. And he said they won because of that, actually. So you can use that as fuel, like you're saying, the enemy stuff. Patrick Bet-David has a book on this. Does he really?
Choose Your Enemies Widely. I just got it. I think it's important to, but at the same time, you can't obsess too much. Great point, 100%. Yeah, you're not like trying to live out there to like,
fighting all day but using it I think I mean Michael Phelps I think I read something you know one of the medals he won a long time ago a competitor came up and said something to him like right before he was about to compete and he said that that was the unlock for him it's like nothing I think I've seen that yeah he won like eight medals that year too isn't that crazy yeah someone gave him a look right yeah yeah yeah yeah yeah looks can tell a lot yeah you got to be able to read eye contact and body language super important wow
You read over 1,200 books I saw on your YouTube. That's super impressive. Yeah, yeah. How did you pull that off?
Well, I think some of us, I think, are more nerdy than other people. I just think I just love reading. I'm an introvert. You know, I love I love reading all sorts of books, you know, business, marketing, speaking, persuasion. I think I just enjoy it. I think it's just one of those things. Not everybody enjoys reading.
You know, some people don't even like have a hard time with reading those audio books or whatever. And I have no beef about someone needs to read a million books. I just I think it's it's a love, you know. Yeah. That's insane. So do you have a schedule? Like you read one a week or something? Yeah. Yeah. I'm either on audio book or physical book. I like physical book better, but yeah.
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Chapter 6: What mindset shift is essential for becoming a pro speaker?
Yeah. I also host events and I love it. Do you? Because that's why the show is called Digital Social Hour. I'm connecting the two worlds. Wow. IRL and digital world. Tell me more. What kind of events do you do and what do you do?
Yeah, it's like networking mixers. I'm still figuring out like how I want to monetize them, but we get a thousand people at each one. Wow. Yeah. No ad spend. No. Just all organic. And it's people looking to network, grow their business, meet new people. And just the energy of it. Yeah. Like it's like infectious. Insane. So I love them.
I will 100% know how to tell you. I know how to monetize that. Oh, yeah? Yeah. Yeah. We should definitely talk. Yeah. I've never pitched. I've never done like anything for money. I've been losing money on most of them. But it's just so fun. You just love it. It's fun. I meet potential podcast guests. Yeah. I get to travel the world because I do a new city every time. Oh, that's awesome.
Yeah. That's also why I love events. You get to experience culture too. Yeah. Gosh, that's so cool. It's so it's so inspiring to see somebody who wrestled with shyness be able to do something like that. I know I'm literally running networking events and I was the shyest kid in school growing up. A thousand people. Yeah, I couldn't even talk to people. You know, I was so shy and scared.
And you love it. No, I love it. Not confident. That's what I'm saying, though. You can really change. So wherever you're at right now watching this, you can change. Yeah. It's, it's pretty crazy growing up. I will be so, I wouldn't even know what to think, but I'm doing now. Right. Like it wouldn't even compute in my brain growing up.
Like we went back to like nine year old Sean and we're like, yo, it's Yeah, it's so nuts. 50 million views. Are you ready? Yeah. What's been your main focus this year? What are you planning on doing?
Yeah, we're scaling our company real big right now. So we're evergreening a lot of virtual events that we have. And I help people with a lot of high ticket offers. So... Yeah, we're just selling, we teach people how to sell, you know, maybe $10,000, $20,000, $50,000, $100,000 packages. And it's just so exciting and just seeing people be able to make money quickly and easily selling high ticket and
Yeah, it's just awesome. So we're just scaling and growing like crazy. That's cool. Yeah, I need to launch a high ticket offer. People are asking me for advice and stuff. I don't have an offer at the moment.
Yeah, it's such a beautiful way to do it. And I think offering high tickets is so cool because it doesn't mean you have to like... have this giant coaching program or called, you know, sometimes a lot of our best selling high ticket programs are actually selling a high ticket event. It's like a $10,000 weekend or $30,000 weekend or workshop or something like that.
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Chapter 7: How does continuous learning impact success?
Okay. Yeah. Russell pitched on stage. A million... It was like over a million dollars in like 30 minutes or whatever. Yeah. And that was like the record at the time. Now I know people have crushed that, but just seeing that as a 21-year-old was like, holy crap. That was crazy. That was crazy. And that kind of changed my life, honestly. Did it?
Because... We live in these bubbles growing up where you don't see that. Yeah. But you think that's so far-fetched. Right, right. And then when you see it for your own eyes, you're like, wow, I need to get up on there. I need to get on that stick and figure out what to sell. Yeah, 100%. Yeah. So we'll see what he does this week. Yeah. Yeah.
I know some people since then, like, do you know Pace Morby? I do. Okay. He did like 15 million, something crazy. I mean. From stage. Yeah. Yeah. Yeah. It's nuts these days. You've got the right product and you, you could fill the room. Yes. What's the most you've seen? Uh, one of my clients did six. Um, I think the, the, the, I was at 2.2 at one, one event. Yeah. Yeah.
Well done. Was that the a hundred K offer? No, this was a different op. This is a 30K certification package. Wow. Yeah, certifications sell like crazy. Yeah, so... It's just so fun. You know, it's so awesome. Yeah, it's just a game. Yeah. Because the game to me isn't just about the money, right? Like...
You really are serving people at the highest level because if you can create a premium package like that, you can do a lot for your clients. Right. You know, you can surround them with like incredible staff support. You could go to locations like it's just to me, it's just win, win, win, win. No taking. 100%. Or don't deliver. And that puts a bad spotlight on the industry.
Yeah. But there's so many great packages out there by incredible entrepreneurs that are over-delivering that it's insane. And they're just causing speed to happen at every level. Right. No matter what they're selling, health, minds, wealth, whatever. They're getting results for people so fast.
And that's, it's important because time's our most valuable asset. So when you're selling speed, like that's, that should be a no brainer. Like if somebody could come and learn from you, half of what you, like your knowledge in organic growth, podcasts, produce, like it, it's just, it would speed them to the result.
Right. Yeah. I haven't seen any good podcast offers actually. So there could be a hole in the market there. And a lot of people are getting into podcasts right now. Yes. A lot of people are trying to start them up and not succeeding. Right. Yeah. Oh. Like without the right guidance and work ethic, it's really hard. Wow.
Yeah. If I didn't have the network. So I spent seven years going to events before I started the podcast. Okay. Okay. If I didn't have that before I started, we would have failed. Really? Because I know that from experience. I started one five years ago and it failed. Fascinating. And the difference to you is the network?
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Chapter 8: How can you monetize networking events?
Yeah. Have you done a brain scan? No. You might have it. Yeah, I hope so. I'll get you in touch. I do. To me, it's like aspirational. I'm like, the greats have it. Even autism. A lot of greats have autism. Oh, see, I want that too. Yeah, I'll get you in touch. Shout out Dr. Amen in LA. Oh, Dr. Amen. Yeah, I heard great things.
Yeah, he's been amazing. Game changer. Are you big on like health? Yeah, biohack. For what you do, it matters a lot. Yeah, yeah, I love it. What are some health things you're doing right now? Yeah, PEMF math. So I do. I love those. Pulse electron magnetic frequency. Scalar energy thing I've gotten into. 100%. Really? Yeah. Because that's still such a new thing.
It is such a new thing. But ever since I've been doing it, I actually tested really high for like cancer markers and they're going down. Whoa. As a result of the scalar energy stuff I've been doing. Are you doing Tony Robbins Center?
I know exactly what you're talking about, but I haven't been going to that center. I've been going to a different doctor that Tony Robbins has gone to and recommended. Nice. That's beautiful. Yeah, guys, check out Scalar Energy. I've had on a few Scalar experts. Oh, have you? Yeah. And I think that's really going to be emerging. Yeah. If you start a Scalar business right now- I think I should.
With the whole RFK movement. It's like perfect timing. Yeah. Yeah. Yeah. I'm tracking. Yeah. Scale our energy, man. Yeah. Not a lot of people know about it, but it's, it needs to get out there. I've done it a few times. I haven't tracked anything, but I definitely felt better after. Yeah. You know? Yeah. Me too. Yeah. So yeah, a hundred percent. But if you start tracking it, it's insane.
Yeah. Yeah. Where are you speaking on next after funnel honking? I have a conference in New York. Then one in Seattle. Yeah. So you're speaking a lot.
Yeah. But I love, virtual is kind of like my favorite because I just, I do events actually from my house. I just, yeah, we can do a million dollar day or two dollar day just from, so travel is fun, but it's, I don't, I don't, I like it more when I stay home. Yeah. I mean, yeah, I'd rather stay home and make a million than have to fly 10 hours.
Yeah. It's like my son's in the next room and it's just insane. I mean, thinking about doing a million dollar day.
nuts people dream for a million dollar life a million dollar day is like people can't even comprehend that you know people dream about becoming a millionaire i know i used to yeah yeah i used to think oh when i get a million i'm set it's not what it used to be a million dollars yeah great point i mean it's it's livable but like yeah there's levels to wealth levels yeah 100 yeah what's the most amount of people you've had on one of your live um online calls
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