Digital Social Hour
The Hidden Strategy That Won Every Swing State in 2024 | Tyler Bowyer DSH #1045
Thu, 02 Jan 2025
🔥 The Hidden Strategy That Won Every Swing State in 2024 - Revealed! 🇺🇸 Dive into the mind-blowing tactics that flipped the political landscape in 2024! Tyler, COO of Turning Point Action, spills the beans on their game-changing approach to winning crucial swing states. 🏆 Discover: • The data-driven strategy behind targeting key battlegrounds • How they dominated social media, especially TikTok 📱 • Plans for expanding influence in future elections • Inside scoop on rising political stars and congressional drama Don't miss this explosive conversation packed with political insights and behind-the-scenes revelations! 🎬 Watch now and subscribe for more exclusive content on the Digital Social Hour with Sean Kelly. Your front-row seat to the future of American politics starts here! 🚀 #trump #donaldtrump #gop #johnhuntington #joebiden CHAPTERS: 00:00 - Introduction to Turning Point 00:28 - Early Days of Turning Point 03:49 - Winning Swing States Strategy 08:19 - TikTok's Impact on Politics 11:04 - Understanding the Mandate 16:44 - Future Plans for Turning Point Action 18:35 - How to Get Involved in Activism 19:26 - Nevada's Political Landscape 21:12 - Convincing Older Voters to Change Votes APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Tyler Bowyer https://www.instagram.com/tylerbowyer LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: What strategies did Turning Point Action use to win swing states?
All right, guys, we got Tyler here today, COO of Turning Point Action. Thanks for joining us. Yeah, of course. Thanks for having me on. It's going to be a blast.
How long you been with Turning Point? So I met Charlie in 2014. So Turning Point was about a year and a half old and very small, as you can imagine at that point, and came across Charlie. you know, the very few people who are trying to do stuff. And Charlie was one of those very few. And we had a lot of similar vision and that's how we synced up. So, yeah. So you were one of the early ones.
Yeah, I am. At this point, I mean, for a long time, I've been the longest tenured employee of attorney boys. Well done. Yeah.
Was he as convincing as he is now back then?
Yeah. I mean, uh, that's the really interesting part about Charlie Kirk is that when you meet him, you come to the realization that he's got a far wider reach than even people kind of expect. Um, there, you know, when I met Charlie, he was I think still a teenager. He might've been just 20. And, uh, it was very obvious at that point. It's like, wow, this guy's a political savant.
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Chapter 2: How did TikTok influence the political landscape?
And, uh, that's, that's the big reason part of the, it's not just that, you know, there's a lot of smart people in politics. Uh, but.
being a hard worker and wanting to actually do the right things for the right reasons that's the hard part i mean yeah you saw that leading up to the election how hard you guys were working well i mean there's a lot of people i always talk all the time like back in my day part of the reason why we you know i think that with charlie was i wanted to start my own turning point type organization at the time this is years ago this is 15 years ago uh and john mccain was huge here in the state of arizona and what would happen is it was like a vacuum
Any young person that came out of college, they just get sucked up by the establishment and they get fit into the campaign mold. They get fit into, you know, Capitol Hill, working on those things. And then they just turn into like these absolutely despotic, you know, rhino-esque type figures and you lose the entire generation that way.
And so what was really cool about the vision and what has been able to be created here is that there's an alternative for young people to fit in and take a different avenue that was far away from, again, that very rhino-y establishment, hacky type stuff, and actually focus on activism, which is what wins elections. I love that. Yeah, and you don't have to conform also. You can just be yourself.
You can be yourself. Yeah, you can do whatever you want. And that's the cool part. It's like, you'll see around here, There's a lot of different people, a lot of different viewpoints about the conservative movement, but they're all in one place.
I saw that with the speaking lineup. I noticed a couple of them got beef with each other.
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Chapter 3: What were the key swing states in the 2024 election?
Yeah, which is kind of fun. And that's how we've kind of always operated, which is... focus on the right things, focus on the things that are going to, uh, uh, move the movement in the right direction. Uh, yeah, we always have a phrase within turning point. Our culture is the movement before me. And that's really what we live by here.
So, you know, you're not going to agree with everybody all the time. You and I probably disagree about a lot of different things. I disagree with my wife all the time on a lot of different things. Uh, and yeah, we, we decided to get married many years ago. So like, you're just going to have the situations. That's not usually what defines us, but,
It is really important to focus on the things that do matter a lot and move the ball down the field.
Absolutely. I want to talk about the strategy because you guys play the instrumental role in winning every single swing state this election. So what was that locker room like a year ago?
Chapter 4: How did Turning Point Action engage younger voters?
Chapter 5: What future plans does Turning Point Action have?
It is really important to focus on the things that do matter a lot and move the ball down the field.
Absolutely. I want to talk about the strategy because you guys play the instrumental role in winning every single swing state this election. So what was that locker room like a year ago?
Like, were you guys discussing what states to go after? Yeah. So we're really unique. We're really the only organization that has a full-time presence in all 10 of the key target states.
So when we would get together with the handful of organizations that exist on the right, the outside organizations outside the RNC, we were one of the only ones that had staff, full-time staff in the top 10 states, which is, that's the baseline, right? That's like the foundation for everything.
Chapter 6: How did Turning Point Action adapt to social media challenges?
And then what we did was we just strategically looked at things and we said, what are the states that we can invest most heavily into that statistically will get us across the finish line the best? And when you look at that, the statistics, it's just statistics, right? There's a number of electoral college votes that exist.
There's only certain pathways that can come from those electoral college votes. And it comes down to basically six states, right? You have the six key swingable states that exist. And which one statistically mattered the most? And that was Arizona, Wisconsin, Georgia, Pennsylvania, that order. We looked at that and said, where can we make the biggest impact?
Well, obviously, we're headquartered in Arizona. We just mentioned before we went on. I'm from Arizona. That's why we're in there. That's why Turning Point's in Arizona. That's why this event's in Arizona right now is because... Originally, you know, it's kind of funny, like one cross one bridge to get to another. Charlie's from Chicago. I'm from here.
I talked him into moving our headquarters here back when people thought this was a deep red state. Yeah. And we had already seen the inklings that this was heading in the wrong direction because of California, because of influence, everything else. So, yeah, that's.
That's where the magic is, is looking smart at the statistical probability of how you win the election and then putting all your armies in those places. Right. And that's what we did. And we decided to do that, grow heavily in Arizona, Wisconsin. And that allowed, I think, other groups to focus more on Pennsylvania, Georgia, North Carolina, Michigan, which is really special. Absolutely.
Did you guys expect to win every single swing state? Because I didn't see anyone call them out, honestly.
Yeah. I mean, the honest perspective with everything is that we knew the blue wall was going to be really tough. So Pennsylvania, Michigan, Wisconsin, we had put all of our chips into Wisconsin. So we felt really good about what we were doing, which was targeting the specific number of votes that we knew we needed to get across the finish line.
For us, we know now at this point, we made the difference with the people we were chasing. And we call that ballot chasing, which is identifying the voters and making sure they actually get their ballot in. We did that in Wisconsin. But Pennsylvania, I still think it's a crapshoot. It's a total toss-up state. Trump did not win by enough to claim that we have some kind of severe dominance there.
I mean, when you're within basically two percentage points of any state, that's just like, People deciding not to wake up or it's snowing that day or something, right? Could swing the election. So we have to take that seriously moving forward is that Pennsylvania has to be fortified. We have some great partners that we've worked with in Pennsylvania.
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