Digital Social Hour
The $30 Smoothie Secret: Marketing Genius Revealed | Hal Elrod DSH #1013
Wed, 25 Dec 2024
Discover the $30 smoothie secret and uncover marketing genius with Hal Elrod! 🥤💡 Join Sean Kelly as he dives deep into the world of high-end organic smoothies and brilliant branding strategies. Hal shares his incredible journey from a near-fatal car accident to becoming a bestselling author and speaker. Learn how he developed the Miracle Morning routine that transformed his life and millions of others. 🌅✨ Packed with valuable insights on: • The power of morning routines • Overcoming adversity with a positive mindset • Marketing strategies that make $30 smoothies irresistible • The importance of organic ingredients and health-conscious brands Don't miss Hal's take on AI, public education, and the value of family connections. This episode is a smoothie blend of inspiration, marketing wisdom, and life-changing habits! 🚀 Tune in now and join the conversation! Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly. 📺 Watch, learn, and level up your life and business game! 💪 #jimrohn #mindsetmentor #selfimprovement #lifecoach #motivationalspeech #habittracker #healthcoach #holistichealthcoach #themiraclemorningreview #productivity CHAPTERS: 00:00 - Intro 00:30 - Hal Elrod Interview 01:34 - Impromptu Speech Techniques 02:45 - Prognosis vs. Fate 07:01 - Opportunities for Personal Growth 09:00 - Stress and Disease Connection 11:28 - Importance of Preventative Scans 11:56 - Good Energy Book Overview 13:56 - Yuka App Review 18:19 - Benefits of Living Near Family 21:08 - Tucker’s School Insights 22:57 - Impact of AI 25:48 - Miracle Morning Routine 31:12 - Power of Gratitude 32:11 - Starting Your Day Effectively 34:37 - Benefits of Nature 35:38 - Finding Hal’s Book and Movie APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Hal Elrod https://www.instagram.com/hal_elrod www.youtube.com/@HalElrod LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/Hal Elrod Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What is the $30 smoothie secret?
Sun Life Organics. You familiar? Yeah. Yeah. And there's one now in Vegas. I just found out right down the road. I love that company. Organic to the T. Yeah. Even though some of their smoothies are 30 bucks. Yeah, exactly, dude. I like it there. There's the billion dollar smoothie. Yeah, that one's like 40. Yeah. On Uber Eats, I just thought it was 47. The law of contrast, right?
You're like, whoa, a billion dollar smoothie for only 40 bucks? That's a deal. Right.
The marketing. Yeah, he crushed it with that brand. All right, guys. Hal Elrod from The Miracle Morning here today. I just finished your documentary, man. It was great. Thanks for coming on. Oh, thanks for watching the movie, man. Absolutely. Thanks for having me.
It's been a year that we've been trying to get this scheduled, so we finally did it, man.
Yeah. I'm glad we made it happen, dude. And your book, honestly, I've never had more people mention your book that have come in the studio. Really? Because we got like 10 books laid out there, but they always have read yours. That's cool. Over 2 million copies sold, so no joke.
Yeah, that's cool, man. No, that's always an honor. It's just a trip, I feel like, for, I don't know if you're this way, but for me, like, when you find out your work helped people, you're like, even though you hear it over and over, you're like, each time I hear it, I don't know, for me, it's new. I'm like, really? Oh, that's so good. I'm so glad to hear it.
That's the thing with social media. Cause you see all these views on your phone, but you never actually like think about who you're helping. Right.
Especially with podcasts or with a book. Right. But like when I, I speak at events, right. I'm a keynote speaker. Then you're like, people are coming up to you and they're like, oh my gosh, that impacted me. But like with a podcast, you're just, you're like people listening to this or is it working? You see the numbers, but like that human interactions crucial and it's missing in that regard.
Yeah. That's why I go to in-person events and I host events because it's easy to get wrapped up with the digital numbers. Totally. Yeah. You just spoke at Panetta's event, right?
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Chapter 2: How did Hal Elrod overcome adversity?
And as I was walking up, I just was like, nope, totally different message that you need to hear right now. And I just went a totally different direction. Interesting.
So you kind of felt out the energy.
Yeah, yeah, yeah. It just, yeah, I feel like, you know, call it channeling or whatever, but I feel like when I'm speaking, like often what comes out of my mouth is like, oh, I'm like, I don't know where that even came from. Sometimes you'll say things that I'm like, oh, because like when I prep for a message, it's typically like, I'll literally say a prayer.
God, fill me with the words and the energy and the humor and the, you know, the levity to meet these people where they are and make the impact that I need to make with them. And so, and I'll say things, I'm like, I've never said that before. you know, I don't know where that came from.
I love that. I mean, sometimes when the talk is too scripted, it's like robotic. Totally. Yeah. Yeah. And it doesn't resonate. I agree.
Yeah. Mine's so unscripted. I go all over the place, you know? Yeah. It usually works out, but yeah, sometimes I go a little too far off on a tangent, you know? Yeah.
What's the core messaging out of all your talks though?
So there's two parts to it. So when I was 20 years old, I was in a major car accident. I was hit head on by a drunk driver at 80 miles per hour, 70 miles per hour. And I was found dead at the scene. I broke 11 bones, was clinically dead for six minutes without a heartbeat and in a coma for six days. came out of the coma was told I would never walk again.
And I just had this really positive mindset. I had been in sales for a year and a half and I learned like, you accept what you can't change and you keep moving forward. And I applied that to like, hey, I am gonna walk again. Like if I never walk again, I'll be at peace in a wheelchair.
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Chapter 3: What is the Miracle Morning routine?
There's a great, I had a guy on my podcast, Dr. Bernie Siegel. He's a famed cancer surgeon. And he said in his book, Love, Medicine and Miracles, he's operated on like 3000 plus patients. He said, he's seen many patients that were given a diagnosis like you have a very aggressive cancer, the odds are you're not gonna make it.
And he said, then a lot of people had like, oh, you got a slow growing tumor, we can handle this, no problem. And he said, it was the number one thing that was the determining factor in people that died of a cancer, whether it was an aggressive one or one that they shouldn't beat. It was always mindset.
He said, the people that beat their cancer, whether it was an easy one or a hard one, their mindset was like, oh, I'm going. No, doc, I don't care what the odds say. I'm going to live and beat cancer. He's like, and then they did. And then there were people that had cancer that they should beat no problem. But they're like, oh my God, I knew this was going to happen. My mom died of cancer.
It was just a matter of time. And they're like, no, no. He's like, you're okay. You can make this. You can beat. No, no, no. This is the end for me. And then they died. Crazy. Right? It's the power of the mind and body and the connection, yeah. Yeah.
I think doctors should be careful giving timetables. Totally. On diagnoses. Totally. Because then you can actually manifest it, right? You know? Yeah. So when they say you have a month to live, what are people going to do? Yeah.
Yeah. No, I agree. I was, seven years ago, I was diagnosed with a rare aggressive form of cancer and given a 20% chance of surviving. And that was, I told my wife that day because she was, terrified looking at these numbers. I said, sweetheart, I know you're scared.
I said, and I'd be lying if I said I'm not a little bit scared, but for the most part, I said, I'm telling you, there's a 100% chance that I will be among the 20 to 30% of those that survive and beat the cancer. I said, that's a global statistic based on people that give up hope, that eat terrible diets, that aren't disciplined to do.
I'm like, I'll do everything that a human being can possibly do to beat this cancer for you and the kids and me and make it through. And again, so it's like we decide our statistic, right?
you know it's like if there's a statistic that you know that is globally you're like okay well there's a hundred percent chance that i'll be on the positive side of that stat right damn you've been through some stuff my man near-death experience and cancer yeah wow do you see those as how do you view those now looking looking backwards at it the greatest opportunity for growth wow honestly um and and i actually when i had that conversation with my dad back in the hospital and he said the doctors are concerned you're in denial yada yada i said
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Chapter 4: How does mindset affect health outcomes?
Chapter 5: What are the benefits of living near family?
Chapter 6: How can marketing make smoothies irresistible?
Yeah, that's cool, man. No, that's always an honor. It's just a trip, I feel like, for, I don't know if you're this way, but for me, like, when you find out your work helped people, you're like, even though you hear it over and over, you're like, each time I hear it, I don't know, for me, it's new. I'm like, really? Oh, that's so good. I'm so glad to hear it.
That's the thing with social media. Cause you see all these views on your phone, but you never actually like think about who you're helping. Right.
Especially with podcasts or with a book. Right. But like when I, I speak at events, right. I'm a keynote speaker. Then you're like, people are coming up to you and they're like, oh my gosh, that impacted me. But like with a podcast, you're just, you're like people listening to this or is it working? You see the numbers, but like that human interactions crucial and it's missing in that regard.
Yeah. That's why I go to in-person events and I host events because it's easy to get wrapped up with the digital numbers. Totally. Yeah. You just spoke at Panetta's event, right?
Yeah, yeah. It was impromptu. He had me on his podcast yesterday. And then right before we started recording, he's like, hey, I got a mastermind in the other room that I'm going back. You mind just going up on stage and talking for 20 minutes? I'm like, sure. Wow. And you had nothing prepared. Nothing prepared. And it's funny. And I literally walked up there to talk about the Miracle Morning.
And as I was walking up, I just was like, nope, totally different message that you need to hear right now. And I just went a totally different direction. Interesting.
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Chapter 7: What should you know about preventative health scans?
So you kind of felt out the energy.
Yeah, yeah, yeah. It just, yeah, I feel like, you know, call it channeling or whatever, but I feel like when I'm speaking, like often what comes out of my mouth is like, oh, I'm like, I don't know where that even came from. Sometimes you'll say things that I'm like, oh, because like when I prep for a message, it's typically like, I'll literally say a prayer.
God, fill me with the words and the energy and the humor and the, you know, the levity to meet these people where they are and make the impact that I need to make with them. And so, and I'll say things, I'm like, I've never said that before. you know, I don't know where that came from.
I love that. I mean, sometimes when the talk is too scripted, it's like robotic. Totally. Yeah. Yeah. And it doesn't resonate. I agree.
Yeah. Mine's so unscripted. I go all over the place, you know? Yeah. It usually works out, but yeah, sometimes I go a little too far off on a tangent, you know? Yeah.
What's the core messaging out of all your talks though?
So there's two parts to it. So when I was 20 years old, I was in a major car accident. I was hit head on by a drunk driver at 80 miles per hour, 70 miles per hour. And I was found dead at the scene. I broke 11 bones, was clinically dead for six minutes without a heartbeat and in a coma for six days. came out of the coma was told I would never walk again.
And I just had this really positive mindset. I had been in sales for a year and a half and I learned like, you accept what you can't change and you keep moving forward. And I applied that to like, hey, I am gonna walk again. Like if I never walk again, I'll be at peace in a wheelchair.
I'll be happy, I'll be grateful if that's my life, but I'm not gonna accept the doctor's prognosis as like my fate until it's proven otherwise. And I took my first step three weeks after the crash. And when I was in the hospital, my dad came in and he said, hey, I just talked to the doctors and they're concerned. I said, oh, what's going on?
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Chapter 8: How does nutrition influence overall health?
Like that's just normal, right? No, there wasn't this awareness of, uh, of what it was doing to us. So that's positive.
I used to think being vegetarian was healthy growing up. Yeah. You know, beyond meat. Now there's seed oils in that. Totally.
Oh yeah. Oh yeah. Yeah. Any fake faux meats for the most part. I was, I was same thing. I was vegan for a long time, ate tons of faux meat, you know, with all sorts of chemicals in it. And in fact, and that's another thing with cancer. I thought I was healthy, but I had, you know, I, again, I was vegan. and I had, yeah, by the way, vegan and then got cancer.
So I don't know if there's any correlation, but I would eat, you know, it was like, oh, I'm all vegan. And so I'm eating vegan ice cream that has tons of chemicals and, you know, crap in it to- Was that the avocado one or something else? No, it was pretty, again, this was like, you know, this was-
10 years ago that i was eating so they didn't have the there wasn't an avocado ice cream back then i won't lie that one's actually good yeah it's called kato oh yeah i've heard of it yeah they're good i like avocados yeah but now it's like literally looking at throwing over the ingredients i'm you know i'm an ingredient nazi right like you know looking for seed oils looking for any dyes looking for artificial sweeteners all of that there's an app that does enough yeah yuko yuko yeah and there's one uh i just found out that does it for um on pro on body products
Really? I forgot what it's called. If you search Yuko, I'm sure it'll probably come up.
Yeah, I need to find out.
It's like called on something, but like shampoos, deodorants, all of that.
Yeah, I had to switch from Old Spice, man.
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