Digital Social Hour
The $10M Crypto Mistake That Led to Podcast Success | Erwin McManus DSH #915
Sat, 23 Nov
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🚀 From a $10M crypto loss to podcast stardom! Sean Kelly shares his incredible journey on this episode of Digital Social Hour. 💰💼 Discover how a massive financial setback led to unexpected success and personal growth. Tune in now for an honest, eye-opening conversation packed with valuable insights on crypto, podcasting, and finding purpose after loss. 🎙️ Sean opens up about his atheist past, spiritual journey, and how interviewing 1200+ guests transformed his life and career. Don't miss out on Sean's candid revelations about social media growth, politics, and the power of authentic conversations. 🔥 Learn how he gained 11M+ followers and his strategies for viral content creation. Join the conversation and watch now to uncover the secrets behind Sean's rapid rise in the podcasting world. 🌟 Hit that subscribe button for more inspiring stories and insider tips from top entrepreneurs, celebrities, and thought leaders! #DigitalSocialHour #SeanKelly #PodcastSuccess #CryptoMistake #Entrepreneurship #PersonalGrowth #socialmediamarketing #howtogrowontiktok #digitalmarketing #howtogoviralontiktok #howtoincreasepodcastsubscribers #bitcoin #cryptonews #bitcoinnews #crypto #faithinthedigitalage CHAPTERS: 00:00 - Introduction 01:00 - Growing Social Media Following 02:10 - Most Interesting Interviews 04:00 - Censorship and Free Speech 07:45 - Overcoming Personal Challenges 10:50 - Influences Before Going Public 12:37 - Launching Your First Podcast 19:00 - Future Plans for Sean 21:38 - Building Your Social Media Presence 21:59 - Strategies to Grow Your Brand 23:13 - Sean's Weekly Podcast Schedule 25:54 - Upcoming Election Insights 28:28 - Managing Negative Comments 31:00 - Erwin's Final Thoughts APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Erwin McManus https://erwinmcmanus.com/ https://www.instagram.com/erwinmcmanus/ https://www.youtube.com/battlereadypodcast LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 2: How did Sean Kelly grow his social media following to over 11 million?
Oh, it really, really is. But I'm feeling it. I feel like I know where you're going, but go ahead. Tell us. It was an OnlyFans girl. Was that for a personal ambition or for a podcast interview? She's a barber. She sits on your lap while she cuts your hair. That's quite impressive. That's why I had her on. Did she cut your hair while she was doing the show? No, my girl wouldn't let me.
How many views did that first podcast have? 20 million. 20 million. If you're looking for takeaways. Someone literally said to me, no one can figure out how Sean went from zero to 20 or 30 million. Now we know. I'm just curious. What was your second interview? How do you follow an OnlyFans barber and have 20 million followers and know that the next person is basically a throwaway?
I don't remember the second one. Yeah, I knew it. I knew it. Oh. All right. So somewhere along the way, as you began gaining momentum, because you had a lot of momentum, but imagine it was hard to hold on to it for a bit. Yeah, I couldn't find another girl like her.
You could have found an OnlyFans chef. There's just so many ways you could have gone. But what was the first significant interview where it took some courage or it was unexpected that you would ask that person and they would say yes?
The first one, I remember being really nervous for this one, was Howie Mandel. So I actually flew out here for that one. It was my first time traveling, and it was really early on in the show. We weren't that big yet, so he kind of took a chance on me. So that was the first breakthrough, I'd say, Howie Mandel. And he has a lot of phobias, right?
Yeah, he's a germaphobe, so you're not allowed to give handshakes or touch him. That's what I thought. So did you go to his house? He has a studio out here. And is it all white? Yeah, it's super clean.
I thought so, because our building is all white, and so I think I understand the backdrop thinking. So when you interviewed Howie Mandel, how did you decide what was the critical question you would ask him?
Yeah, so that's another reason I think the show does well is I ask questions normally they haven't been asked. Hopefully I did that on our episode. And that's because I watch like five to ten of their previous interviews and I read their books and I use AI to come up with some interesting questions. So I just take the time to prepare.
But that was a tough one because a lot of celebrities are PR trained, so you kind of have to break them. So I didn't really feel like it turned into a podcast until like an hour in, honestly.
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Chapter 3: What are some of the most interesting interviews Sean has conducted?
Oh, that's why you kicked me out right after. Like, because you didn't have time to say hello. There was another guest after you. Yeah, yeah. And, yeah, I felt that, you know, it was like when it was speed dating. But I got the rejection. It's like, boom, I'm out, you know. Yeah.
That's a change I've made recently. So I used to do 30 minute blocks, but now I block out an hour cause I want to spend time before and after with the guests. Cause that's where the value is. So do you ever take time to like have coffee or dinner with your guests?
Yeah. So I just made that change to once or twice a week. I'll go out to dinner with the guests too. Cause I would love to take you out there. Yeah. Next time we will. No, it's so, so good. All right. So post a lot of content, maybe not quite as much as you're posting and,
Yeah, probably not six a day, but aim for one a day to start and see if you can handle that. Have really good editors. My editors are all in the U.S. I don't cheap out on other countries because there's a language barrier when they're clipping up the content and they won't catch on to certain things that will go viral. Do you post at the exact same time every day?
There's peak hours. Everyone's different. You can look at your analytics. Mine are in the morning on YouTube is the best time and on Instagram it's the afternoon. And if you're posting every day, does that reduce the number of views they get?
Yeah, but it's worth it because once one video goes viral, it's not relevant off your followers. 90% of the views will come from non-followers. So I'm willing to take that chance. So you're just throwing a lot of hooks out into the ocean and catching as many fish and not knowing which one's going to actually go viral.
I follow the trends of politics is hot, like we mentioned earlier. So I'm doing a lot of those videos the next month until the election, and then we'll see what's next. Okay, so going back to politics. How many interviews do you think you've had with people in the political arena? 50.
You guys want to know? I just want to know. We're not going to hold you to this. From all your interviews and interactions, do you have a sense of where the election is going? I mean, we're just having fun. No one's really listening. This isn't being filmed, and it's not going to be edited and sent across the world, so don't worry about it. Actually, it will be.
We know which way is Cali going. We know which way. You don't have to worry about California. Yeah. I think Trump's going to win though. Wow. Very interesting. Very interesting. And that's just based off there's markets where you could place bets, uh, real money behind the bet. So he's favored to win by 5% right now.
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Chapter 5: What personal challenges has Sean Kelly overcome in his career?
Wow. Anybody come in here thinking you're working too hard? Because that's over, right? That's over. You've had over 1,200 interviews? Yeah, 1,200. That's amazing. So I have to ask you. All right. I mean, I know that our interview was like one of your favorites, so let's just put that one aside, okay? And what were some of the most interesting interviews that you've experienced?
There's been so many, and I've had massive personal growth from the podcast. When I started this show, I was actually atheist, and I was in a really unhealthy, in a bad spiritual mindset as well. So I've just had so many growths. So on the spiritual side, I'd say Matthias de Stefano was a good one, Robert Edward Grant, Billy Carson, yourself. Physically, Gary Brekka changed my health.
I used to get sick every single month and I haven't been sick in two years now since I started. And then business wise, there's been so many. I've had on quite a few billionaires. Grant Cardone was good. Tai Lopez, all those guys. It's just been amazing to just grow from the podcast.
That's so good. When I was first connected with you, someone told me there's this guy named Sean Kelly. He's really brilliant. He's an atheist. Which is why I wanted to go on your podcast. I love making connections with people who are really bright but also very thoughtful and open. That was my experience with you very, very much so. There's some people who are atheists and they
don't care and other people are atheists and they just don't know. And I think it's interesting because I don't know if you could be a good interviewer if you didn't keep your mind open to every possibility.
Have you ever had an interview where someone said something that totally caught you off guard and at first you felt like I don't know if this is accurate or true or right and then it changed your mind? Yeah, I mean, there's been a ton. Lately, politics is hot on the show, so that's been kind of interesting. Politics? Yeah, we don't have to talk about that now.
No, no, I'm going, I kind of want to know. I mean, Brendan Bouchard talked about, anyway, so let's talk about politics. What are some of the things that have stood out to you? Just speak freely. Yeah, well, we're in L.A., so I've got to be, you know. Yes, it's true. But we have armed security that will help you out of the city. So just say whatever you want to say because life is short.
Well, I'll just speak on this. I had Tulsi Gabbard on the show, and my TikTok got banned. Really? That really happens? It really happens. So there's certain things that are censored, whether it's politics. I've had on a lot of guest speak against Big Pharma. And I've had YouTube strikes on my channel as a result of that. And it's just something you got to deal with as a content creator.
So there's a, well, it's not even subtle.
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Chapter 6: What strategies can help you grow your podcast and brand?
No, it's not. I mean, they'll literally tell you, they'll show you the video, tell you the reason, and you're banned. Yeah. Wow. So you know that there's almost a compliance that's implied for whatever we talk about in social media. And if you don't align with the expected narrative, you're going to get banned. Yeah, with certain platforms, for sure.
So does that make you want to talk about those things less or more? Yeah. I'm very curious, so I'd dive even more into it, but at a certain point you can't get too into it or else you'll end up like Alex Jones and you're banned everywhere.
And we know that our nation leads the way globally for free speech. And that our government would certainly never try to limit us from asking questions and having
dissenting perspectives but Have you found a way around that So the cool thing about my show is I'll have on both sides, okay, I had on a gentleman two days ago It's going super viral today. I'm getting blasted everywhere. His name was David Pakman and he's a super liberal guy so I had him on the whole show he just roasted me basically and But that doesn't get banned, does it?
That did not get banned, no. Right, because anything liberal does not get banned. But yeah, it's blowing up. Mark Cuban even tweeted it out today. It's got 20 million views. So I'll have on both sides. So I'm very open, you know.
So have you thought about, okay, so the far left isn't going to get banned. Anything to the right of the middle is going to get banned. So why don't you have them both on at the same time? A debate. Just a conversation. I'm down. I'm down.
Because I think that might be some way to avoid getting banned on TikTok and other social media platforms, and you're creating an environment for brilliant conversation. I'd love that. I think debate in the right setting is very valuable, actually.
I think we're onto something. How many would enjoy something like that? Because with your level of influence, the number of people who are listening to your voice, are paying attention to the things you're paying attention to, you could really create a tipping point for our own culture to begin to have conversations together that are so necessary.
No, I agree. A lot of people ask me how to get more views, but even just 500 views, that's this room right here. So with millions of views, it's even more and more impactful. For sure, I agree with that. I love that. You just told me before we came on that our show, I guess one of the clips, had over a million views. Yeah. Which clip was that?
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