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Digital Social Hour

Social Media Marketing: Leveraging Makeup Artists vs Influencers | Princess Love DSH #917

Sun, 24 Nov

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Description

Discover the game-changing difference between working with makeup artists vs influencers in social media marketing! 🎯 Princess Love shares her success secrets with her cosmetics brand Prella, revealing why professional makeup artists can be more valuable than traditional influencers for beauty brands. Get an insider's perspective on building authentic brand partnerships and leveraging industry connections. Princess opens up about her entrepreneurial journey from fashion design to cosmetics, and why she chose to focus on makeup artists rather than typical influencer marketing strategies. This candid conversation covers everything from business strategy to reality TV insights, including Princess's experiences on Love & Hip Hop, her approach to social media, and her exciting ventures in the beauty industry. Learn how she built her successful cosmetics line and why she believes in letting quality products speak for themselves. Perfect for entrepreneurs, beauty industry professionals, and anyone interested in authentic marketing strategies that actually work. Princess shares valuable lessons about building genuine connections and why sometimes the obvious marketing choice isn't always the best one. 💄✨ #leadgeneration #facebookads #emailmarketing #socialmediamanagement #influencermarketing CHAPTERS: 00:00 - Intro 00:33 - Princess Love 03:20 - Acting Career 06:43 - Love & Hip Hop Miami Insights 07:45 - Modeling Journey 09:33 - Acne Struggles and Solutions 13:57 - Makeup Brand Update 15:02 - Pet Ownership 19:57 - TikTok Usage 22:30 - Moving Out of LA 23:50 - Parenthood and Kids 24:57 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Princess Love https://www.instagram.com/princesslove/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Chapter 1: What insights does Princess Love share about her entrepreneurial journey?

1.055 - 2.516 Host

How'd you get so good so quick, you think?

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3.116 - 26.449 Host

I studied a lot. I was like, I learned how to play and then I just was obsessed with it. I'm competitive. I'm not, I don't, I'm not a gambler. I learned about poker and then I came to Vegas like two weeks later. I literally like walked in front of like the poker room like a hundred times. Like I was so nervous to sit down and play. I played and I just, I fell in love with it.

0

26.589 - 28.83 Host

By April of 2023, I won my first tournament. Damn.

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33.84 - 58.091 Host

all right guys princess love here today we're at the celebrity poker tournament you've won it previously and uh i think you'll win again tomorrow um i don't know we'll see what happens you know you have to run good um i feel like this is a fun event i already won one so i'm just gonna have fun you know yeah and um you're a killer on the table it's impressive have you been playing for a while

0

58.82 - 65.744 Host

No, so I've been playing for like two years now. Oh, not that long. Yeah, not that long. How'd you get so good so quick, you think?

66.284 - 93.084 Host

I studied a lot. I was like, I learned how to play, and then I just was obsessed with it. Because, you know, I'm competitive, and I don't, I'm not a gambler. So... I learned about poker and then I came to Vegas two weeks later. I literally walked in front of the poker room A hundred times. Like, I was so nervous to sit down and play.

93.165 - 121.541 Host

Yeah, yeah. I get nervous just walking by seeing, like, 50 people. Yeah. You know? It's not the brightest setting to just pull up and sit down. And then it's, like, it's, you know, mostly all men. And, you know, they know what they're doing. I don't. But I played. And I just, I fell in love with it. That was in November of 2022. Mm-hmm. By April of 2023, I won my first tournament. Damn. Yeah.

122.061 - 141.528 Host

You're a quick learner. Yeah, I am. Have you been like that in other aspects of life, too, you think? Yeah. Yeah. You just pick up stuff fast. If I'm into it, then I put all my focus into that until I master it. Right. And you're doing that with cooking now, right? Yeah. Yeah. I love to cook. I love to eat. What's your best dish to make?

141.548 - 169.608 Host

Signature dish. I don't know what changes because when I cook something that I like, I keep cooking it until I'm tired of it. So right now it's Caribbean oxtails with chicken stew and rice and peas. Oh, I love oxtail. It's just annoying to kind of like cook, but I love oxtail. And I have mastered hibachi and the fried rice. Really? Yes. Better than any restaurant. Whoa. Yeah.

Chapter 2: How did Princess Love transition from reality TV to acting?

Chapter 3: What challenges did Princess Love face in her modeling journey?

64.263 - 93.084 Host

How'd you get so good so quick, you think? I studied a lot. I was like, I learned how to play, and then I just was obsessed with it. Because, you know, I'm competitive, and I don't, I'm not a gambler. So... I learned about poker and then I came to Vegas two weeks later. I literally walked in front of the poker room A hundred times. Like, I was so nervous to sit down and play.

0

93.165 - 121.541 Host

Yeah, yeah. I get nervous just walking by seeing, like, 50 people. Yeah. You know? It's not the brightest setting to just pull up and sit down. And then it's, like, it's, you know, mostly all men. And, you know, they know what they're doing. I don't. But I played. And I just, I fell in love with it. That was in November of 2022. Mm-hmm. By April of 2023, I won my first tournament. Damn. Yeah.

0

122.061 - 135.606 Host

You're a quick learner. Yeah, I am. Have you been like that in other aspects of life, too, you think? Yeah. Yeah. You just pick up stuff fast. If I'm into it, then I put all my focus into that until I master it.

0

Chapter 4: How does Princess Love leverage social media for her cosmetics brand?

135.726 - 154.557 Host

Right. And you're doing that with cooking now, right? Yeah. Yeah. I love to cook. I love to eat. What's your best dish to make? Signature dish. I don't know what changes because when I cook something that I like, I keep cooking it until I'm tired of it. So right now it's Caribbean oxtails with chicken stew and rice and peas.

0

154.697 - 176.236 Host

Oh, I love oxtail. It's just annoying to kind of like cook, but I love oxtail. And I have mastered hibachi and the fried rice. Really? Yes. Better than any restaurant. Whoa. Yeah. The hibachi out here sucks. Yeah. I don't even order it anymore. I have to cook it. No, it literally sucks out here. Yeah. Because I'm from Jersey where it's decent.

0

176.336 - 200.293 Host

But you know what? I have, and you should write this down. Yeah. You have to tell them when they make it. You have to tell them extra soy sauce, extra garlic butter. Taking notes. Yeah. And in the rice, you have to tell them extra soy sauce, extra eggs, extra garlic butter. And that makes the flavor so much better. I'm sending this to my chef when I get home. Wow. Good to know. Yeah.

0

200.553 - 208.259 Host

You might have to pull up in a hibachi truck to the next event then. Start cooking for everyone. That'd be fun. Yeah. Any shows or movies coming up?

0

209.322 - 245.329 Host

um love of hip-hop miami i've been on that for a few years i just did a movie called a deadly getaway um that just came out recently um i have two more movies coming out wow one called camp joy um with vivica fox and um I did one more, but it's like, you know, you you you film them like. And they don't come out for like three years later. Oh, it takes that long. Yeah.

245.549 - 265.074 Host

Holy crap. Yeah. You forget who you're. Yeah. I forget what the movie's called. I wonder why. Is it the editing that just takes so long, you think? Yeah. Yeah. Because Camp Joy, I think, was supposed to come out in theaters and then COVID hit. Oh, so you filmed that before COVID? Yeah. It's like four years. Yeah. Holy crap. Yeah. Is acting the main?

265.174 - 277.434 Host

And then there was a writer's strike. Oh, yeah. Yeah. So that affected it. But yeah, Deadly Getaway is out right now. OK, I'll check that one out. Is acting the main focus for you right now?

278.408 - 302.641 Host

No, it's not. It's just, you know, I love acting. I always wanted to act because I started out in reality television. So after I got comfortable, like in front of the camera, I took acting lessons and I'm like, let me do this professionally. Right. Because in reality, I'm acting like myself. I would rather put that focus into like becoming a character, you know. So, yeah, it's fun.

302.681 - 311.831 Host

I would still do acting, but I wouldn't say it's my passion. Okay. Yeah. Do you like reality better? Reality TV? No, I don't. Oh, really? No, I don't. How come?

Chapter 6: What does Princess Love believe about the importance of authenticity in marketing?

120.6 - 141.528 Host

Damn. Yeah. You're a quick learner. Yeah, I am. Have you been like that in other aspects of life, too, you think? Yeah. Yeah. You just pick up stuff fast. If I'm into it, then I put all my focus into that until I master it. Right. And you're doing that with cooking now, right? Yeah. Yeah. I love to cook. I love to eat. What's your best dish to make?

0

141.548 - 169.608 Host

Signature dish. I don't know what changes because when I cook something that I like, I keep cooking it until I'm tired of it. So right now it's Caribbean oxtails with chicken stew and rice and peas. Oh, I love oxtail. It's just annoying to kind of like cook, but I love oxtail. And I have mastered hibachi and the fried rice. Really? Yes. Better than any restaurant. Whoa. Yeah.

0

169.668 - 187.423 Host

The hibachi out here sucks. Yeah. I don't even order it anymore. I have to cook it. No, it literally sucks out here. Yeah. Because I'm from Jersey where it's decent. But you know what? I have, and you should write this down. Yeah. You have to tell them when they make it. You have to tell them extra soy sauce, extra garlic butter. Taking notes.

0

187.584 - 208.259 Host

Yeah. And in the rice, you have to tell them extra soy sauce, extra eggs, extra garlic butter. And that makes the flavor so much better. I'm sending this to my chef when I get home. Wow. Good to know. Yeah. You might have to pull up in a hibachi truck to the next event then. Start cooking for everyone. That'd be fun. Yeah. Any shows or movies coming up?

0

209.322 - 245.329 Host

um love of hip-hop miami i've been on that for a few years i just did a movie called a deadly getaway um that just came out recently um i have two more movies coming out wow one called camp joy um with vivica fox and um I did one more, but it's like, you know, you you you film them like. And they don't come out for like three years later. Oh, it takes that long. Yeah.

245.549 - 265.074 Host

Holy crap. Yeah. You forget who you're. Yeah. I forget what the movie's called. I wonder why. Is it the editing that just takes so long, you think? Yeah. Yeah. Because Camp Joy, I think, was supposed to come out in theaters and then COVID hit. Oh, so you filmed that before COVID? Yeah. It's like four years. Yeah. Holy crap. Yeah. Is acting the main?

265.174 - 277.434 Host

And then there was a writer's strike. Oh, yeah. Yeah. So that affected it. But yeah, Deadly Getaway is out right now. OK, I'll check that one out. Is acting the main focus for you right now?

278.408 - 302.641 Host

No, it's not. It's just, you know, I love acting. I always wanted to act because I started out in reality television. So after I got comfortable, like in front of the camera, I took acting lessons and I'm like, let me do this professionally. Right. Because in reality, I'm acting like myself. I would rather put that focus into like becoming a character, you know. So, yeah, it's fun.

302.681 - 311.831 Host

I would still do acting, but I wouldn't say it's my passion. Okay. Yeah. Do you like reality better? Reality TV? No, I don't. Oh, really? No, I don't. How come?

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