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Digital Social Hour

Secrets to Self-Made Success in Music & Marketing | K Camp DSH #1283

Mon, 31 Mar

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🎡 Discover the secrets behind self-made success in music and marketing with K Camp on the Digital Social Hour Podcast! From his emotional journey navigating loss and finding his path in music to his groundbreaking marketing strategies that landed him independent chart-topping success, this episode is packed with valuable insights and inspiration. πŸš€ Join Sean Kelly and K Camp as they dive into the highs and lows of the music industry, the art of staying consistent, and the power of evolving both creatively and personally. Learn how K Camp turned challenges into triumphs, built a global fan base, and mastered the art of marketing in today’s fast-changing landscape. 🌟 πŸŽ™οΈ Whether you're an aspiring artist, entrepreneur, or just looking for motivation, this episode is for YOU! Tune in now and get inspired to chase your dreams relentlessly. Watch now and subscribe for more insider secrets. πŸ“Ί Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! πŸ”₯ CHAPTERS: 00:00 - Intro 00:28 - K Camp's Journey to Becoming a Rapper 01:36 - K Camp's Recent Success 04:17 - Best Marketing Strategies for Rappers 06:52 - Importance of TikTok in Music Promotion 08:12 - Building Confidence Through Hard Work 10:32 - The Value of Putting in Work 11:15 - Self-Talk for Success 11:31 - Surrounding Yourself with Positive People 14:16 - The Impact of Fame on Life 16:32 - Luka Doncic and His Influence 17:53 - NBA Championship Predictions and Insights 18:48 - Sports Betting Strategies 20:33 - Importance of Consistency in Success 21:45 - Life's Humbling Lessons 22:00 - Overcoming Financial Struggles 24:05 - Maintaining Lifestyle While Broke 27:50 - Overcoming Doubts and Critics 30:36 - Insights on Your New Album 32:06 - The Role of Therapy in Mental Health 34:28 - Understanding Your Peak Years 39:40 - The Rise of Influencer Boxing 40:14 - Discussion on GOATs in Sports 42:16 - Being Your Own Biggest Critic 42:46 - Setting and Achieving Goals 43:50 - What's Next for K Camp 45:40 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: K Camp https://www.instagram.com/kcamp LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ #musicmarketing #musicmoneymakeover #musicreleasetips #howtopromoteyourmusic #musicbusinesseducation

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Chapter 1: How did K Camp begin his journey in music?

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I did that shit one time, bro. I ain't gonna lie. I did that shit one time. It was two sessions. My mama had told me because I had lost somebody very valuable in my life, my older cousin. It was like my older brother, you know what I'm saying, RPJ. And I was just dealing with it a lot emotionally, you know what I'm saying?

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I was broke, you know what I'm saying, trying to figure this music shit out. I lost my, you know what I'm saying, favorite person. And I remember going to therapy. All right, guys. Got K Camp out here in Vegas from Atlanta. What's getting? What's up, brother? You ready to ball tonight? Let's do it. Let's go. You can hoop, bro.

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People don't know. Yeah, for sure. I told him to bring Lance. I texted Lance this morning to see if he's going to pull up. Yeah, yeah. You got some hoop for you. Did you play competitive growing up? I played basketball my whole life, bro. Since five years old, that was my first love. I broke my ankle my 12th grade year, summer league, and that ended my whole basketball career.

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I don't want to say ended it, but you know what I'm saying. Were you getting some looks, some college looks? Not for real. Not that I know of. Shit, my 12th grade year, that was the year I was expecting to get the looks. Yeah. And I broke my ankle before my season, so. Damn. You know, shit happens. Was that the transition to music that year?

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um slowly slowly I was just trying to figure life out at that point you know what I'm saying really trying to just I didn't know what the fuck I wanted to do I didn't want to go to college I got my one of my closest partners forced me to go to college um I didn't know what the hell I wanted to do bro honestly which college it worked out went to West Georgia oh yeah you make it all the way through or nah nah I dropped out in two months bro two months I was there for two months somebody stole my books

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And, yeah, I ain't had no money to pay for no more books, so that shit was over with. But the music worked. Clearly. You dig. What a journey your career has been, man. I got a crazy story, bro. You seem much happier now than before.

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Yeah, yeah. Everything's sinked in. Everything, you know what I'm saying, the plan that I didn't have for the last two or three years is finally coming to fruition. So, yeah, I'm locked in. I'm tunnel visioned in. Everything is working out. Just like I said earlier, I just dropped Friday.

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um top 10 all genres on Apple Music let's go uh number 4 on hip hop you know what I'm saying behind the biggest like the Kendricks and all that so and that's independent so yeah that ain't easy independent come on man you don't got the labels I ain't got the major you know what I'm saying well I did do a partnership I just announced it um

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Actually, like three, four days ago before I dropped the album, I did a major partner, distribution partnership with Virgin Music. Oh, nice. You know, we got a great situation over there. So they behind the campaign. So, yeah. It's a new era, man. You got to know how to market yourself. It's a new era, man. I see you at marketing conferences now.

Chapter 2: What are K Camp's recent achievements in the music industry?

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Who do you think is winning it this year? It's hard to say right now. I'm going Thunder. You're going Thunder? Yeah. They only have like 11 losses, man. It's crazy. Yeah, they hooping. Don't sleep on Golden State again. With Jimmy? Mm-hmm.

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If they figure it out, they might be a problem. They're 12-1 with them. You feel me? Yeah. They might be a problem. But yeah, that's basketball shit. We can go into that all day. I know. Bet right now. You bet often, sports bet? Man, I be trying. That shit be whooping my ass sometimes. I ain't going to lie. I be like, God damn, give me a break, bro. I've never met a winning sports bettor.

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For real? None of you. Everyone loses. You know what I'm saying? On Instagram, you might think that. You know what I'm saying? That shit's capped on Instagram. That shit might be capped for sure. If they're selling their picks. Are you buying picks or are you just making your own bets? I'm just making my own, bro. I'm just trying to project what I think is going to happen, but that shit be.

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Yeah. What other sports you watch as hoops? NFL.

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NFL, yeah. I'm a sports guy, man. You know what I'm saying? I actually went to the Women's NCAA Volleyball Championship a couple months back in Kentucky. I was up. That shit was lit. That shit was lit as hell, bro. I ain't going to lie. That was my first time going to some shit like that because I was just – I forgot. I think I was in Vegas, bro. Oh, yeah? I was here? No, no, no.

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I was in Vegas, and I came back to my hotel room. ESPN was on, and they was playing on TV. I was like – Man, I want to go to a game. I got on Ticketmaster, and I seen that it was like the Final Four type shit. It was in Kentucky. I was like, you know what? Pull it up. Women's volleyball, wow. Shit was lit.

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It was way more lit than I thought it was going to be. Damn. I might have to watch it. It's fine. I like watching their beach volleyball during the Olympics. I ain't never watched that. Nah? Nah. It's lit. I'm going to tap in.

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There's a lot of shit I'm really tapping into. I went to a Dallas hockey game. I be doing random ass shit, bro. I be trying to just not be bored. You know what I'm saying? Like, I get bored easy. If I'm not in the studio, if I'm not in the gym, I'm not, you know what I'm saying? You got ADHD maybe? Like a motherfucker. Yeah, I got it too. Like a motherfucker. My mind be racing.

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I be like, I got to do something. I can't. That's my biggest problem. I ain't going to say it's a problem, but I got to do something. Your mind's just racing. It should be racing. You sleep at night? Yeah, I can sleep. I do a couple of blunts. Sometimes I hit the bed and I'm just lost in my head.

Chapter 3: How does K Camp approach marketing and self-promotion?

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I was just like, my mama always used to say like, man, just do it. Just do it. Just do it. Just do it. You know what I'm saying? And to the point where, I got hit with reality and, you know, you know your parents, you know, and my mom, she was handling my finances at the time. She was always just like tense and like stressed, you know what I'm saying?

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I remember I asked her one day, like, what's wrong? Like, you okay? She broke it to me. She waited three years to tell you this? It's like she kept giving me signs but I wasn't listening. She kept saying like, don't, don't, you don't need that. You don't need that. And I was like, you know what I'm saying? Like, That was the moment. I think it was 2017, 2018.

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And that's when I put my big boy pants on, strapped my boots up, and I told her, I said, okay, we had two accounts. I said, okay, you worry about this account, make sure all my bills paid. I'm going to take this account, and I'm going to figure this shit out. Look up. That shit got figured out. Damn. That shit got figured out. So you cut out a lot of expenses and people. I'm back up.

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Just went solo for a bit.

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Yeah, I'm back up. I just, I just, yeah, just, yeah, exactly. Cut off a lot of expenses. I need expenses. I never really turned down like the way I live though. Cause I'm all about memories. You know what I'm saying? I don't want to, I don't want to stop the memories. Cause you know what I'm saying? We tomorrow not promising. You know, I'm an artist. I got to create. I got to be inspired.

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So, like, everywhere I stay, like, big-ass house, glass houses, I don't give a fuck. When it comes to that, I'm lit. You know what I'm saying? I love that shit because I love throwing, like, kickbacks, vibes, parties, just shit to just keep my mind going. I'm an artist. You know, like I said, like, I need to be inspired.

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I can't just dumb down my lifestyle and be in a hut and just looking like, what the fuck am I going to do? Because I ain't going to have no type of inspiration. You know what I'm saying? Right. That's one thing I kept active, like, the way I was living. If it was L.A., beach houses by the water, in Atlanta, big glass houses. Man, I had slum mansions. Like, if you know, you know.

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Like, if you know, you know. I love it. You know what I'm saying? We was turnt. Nah, that's good you're doing that because a lot of artists lose their creativity as they get more successful, right? Exactly. You see that all the time.

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Exactly. And I pray to God I never lose my creativity. I'm always trying to find more creativity. I was just watching Rick Rubin interview the other day. Just about... Like, even when I get in a slump, you know what I'm saying? Like, where I just... Everybody get in a slump where they don't feel like doing shit. You don't feel like... Yeah. Picking up a mic. You don't feel like writing no verse.

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