Digital Social Hour
NEVER Make This Content Mistake: Influencer Warns | Tommy Unold DSH #916
Sat, 23 Nov
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NEVER make this massive content mistake! Watch as this successful influencer reveals why staying authentic is crucial for long-term success in social media. 🎯 In this eye-opening conversation, discover why chasing views at the expense of authenticity can backfire, and learn valuable lessons about maintaining genuine connections with your audience. From navigating social media burnout to building a sustainable career, this interview pulls back the curtain on what it really takes to succeed online. Get the inside scoop on how content creation has evolved, why many creators struggle with burnout, and what it means to stay true to yourself while growing your platform. Whether you're an aspiring creator or established influencer, these insights will transform how you approach content creation. Want to avoid the biggest pitfalls in social media? This conversation reveals exactly what NOT to do, plus actionable advice for building a lasting career online. Learn why some creators flourish while others fade away, and discover the secret to maintaining authenticity in an increasingly competitive digital landscape. #contentrepurposing #socialmediamarketing #howtogenerateleads #howtousekeywordseverywhere #contentcreation CHAPTERS: 00:00 - Intro 00:30 - Tommy’s Long Distance Relationship 01:40 - Tommy’s Girlfriend 05:00 - Tommy’s Burnout 08:20 - YouTuber Life: Blessing or Curse? 09:45 - Jack Harlow vs. Bryce Hall 11:25 - Would You Ever Box? 12:50 - One Night Stands Discussion 15:17 - Politics and Influence 18:20 - What Are You Up To? 20:00 - Impact of Fame on Life 21:40 - Your Love Goes Away 23:20 - How Much Money Did You Make? 26:40 - TikTok Algorithm Changes 27:13 - Views After Pro-Trump Announcement 27:54 - Closing Thoughts APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Tommy Unold https://www.instagram.com/tommyunold/ https://www.youtube.com/@tommyunold LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What mistake should influencers avoid?
Right now, I'm posting whatever, and I'm loving it. I can post whatever I want. If it's a vlog, if it's me interviewing, I can do that with anybody. I can be like, hey, and I can ask them anything. Like, tomorrow, I'm going to interview everyone. So you're not even playing. You're going to be interviewing? Oh, no, I'm playing. While I'm playing, I'm interviewing.
While I stack someone, I'm going to be getting the chips. Hey, Trump or Harris? Oh, that's savage. I'd be pissed if someone was stacking me and asking you politics. Yeah. All right, guys, finally made it happen. Two years in the making. We got Tom here. What's up, brother? How are you? Goddamn, I'm good, man. It's great to see you. Can I call you a professional poker player now?
No. I mean, I wish, but probably not yet. Still an amateur? Yeah. I suck, man. I mean, you are traveling to countries to play. I would say so, yeah. That's better than most. Yeah, I had a girlfriend, past girlfriend, that lived in Australia. And when I got to Australia one time, there was the WSOP.
so you can say i traveled you can say i came 12th okay i did come to the main event no it was it was a side event but it was still a good field yeah a great field what was the buy-in i think like 500 okay so you made a good roi yeah yeah no it was good nice i had fun it was like a three-day event made close to final table um i had fun though so
Chapter 2: How did Tommy manage social media burnout?
That is the farthest long distance relationship I've ever heard of. Don't even. Yeah. Yeah. Long, long. Yeah. Yep. Australia. Damn. You literally can't get any farther. No. That's 18 fucking hours, right? I couldn't. Yeah. Damn. Yeah. It was an 18 hour flight. And now you're in Vegas or did you move from L.A. ? Yeah.
So no, I, uh, I lived in Vegas when I was 20 for about nine months. And then I've been in LA ever since. So three years, three, four years, LA or Vegas, LA. Whoa. Yeah. I got to disagree with you on that. What do you mean? Oh, LA or Vegas. Yeah. I hate LA. Sorry. I thought you were saying, where do I live? I told you Vegas. A hundred percent.
Chapter 3: What lessons did Tommy learn from his content journey?
Yeah. Anywhere but LA. I hate LA. I was shocked. I'm sorry. I hate LA. If it wasn't for the people, I would not be in LA. Yeah. Yeah. But you're in the social media scenes. You got to be out there. I have like, I had, yeah. Like now I feel like I don't need to. But back then when like TikTok was the thing I had to, like that's where everyone was.
A hundred percent. I noticed you don't post as much.
Yeah. I would say the past, like this year, I think, and like, I'm going to sound like an idiot. Like I know, but I've been doing social media for like six years. And when I started, it was every single day. And I treat it as like nine to five job. And I feel like just after the six year mark, I kind of just like, I would say got burnt out because I didn't enjoy it as much as I did.
Chapter 4: What are the challenges of maintaining authenticity online?
So I feel like over the past couple months, especially this year, I've like slowed down on posting, which I still post every week on everything. It's just nothing like it was. I was posting like three times a day, stuff like that. So like Snapchat, for instance, every single day I'm still posting. I still post on IG, stuff like that, but it's definitely not as much as it was at all.
I feel like you pioneered a new content style with your interviews. Oh, for sure. Like you were the first to do that.
I would say people were doing it on YouTube. And that's not even where I got it. I started doing my interviews on TikTok because there was two hot girls. And back then, and even now, I'm horrible at talking to girls. So I wanted an icebreaker and I just asked them, hey, can I interview you? And they were like, ah, sure. And then I just asked them how attractive I was and they gave me like fours.
So I just posted that off the whim. I was this awkward white high schooler. It was just funny. And from that, I did it every day and I just had fun with it. So you were actually awkward with girls? Because I thought that was a role you were playing.
Oh, bro. I mean, it was like 50-50. I love being awkward, especially in my content. I just love being this awkward guy who doesn't know what to say. And I say the wrong things. But back then, for sure. Oh, 100%, dude. Oh, yeah. So you had some confidence issues? Oh, dude. I couldn't talk to a girl. It saved my life. Damn. Absolutely not. So what changed? I don't know.
I don't think anything changed. I'm still here. I mean, you pulled some beautiful girls. Thank you, man. Thank you. Yeah. I think you got some confidence and money. I'm dating a mom now. Nice. That's crazy. A MILF? No, 100%. How old? She's 23. Oh, so my age, but she has an awesome kid. Nice. So that wasn't a turnoff for you? No, no. Wow. Like I thought it was hot.
That's a mature take. Dude, I don't know, man. Well, my dad left me, so I'm just going to follow in his footsteps and in four years leave the kid. I'm kidding. I'm never doing that.
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Chapter 5: How do views affect content creator's mental health?
No, for real though, because guys our age, if they see a girl with a kid, I would say.
Yeah, I mean, it wasn't like a scary thing. I definitely thought about it before I got really committed to her. I thought about it and like, after just seeing her with him and like, it honestly made me like, like her more. Wow. It was crazy. I thought it was gonna be the opposite. I thought it was gonna be like, damn, this is a big responsibility. No, I think it's awesome.
I will say for me, it might be a turn on in the sense of she's like purpose driven with it. Yeah. And like, she's really mature for her age. Nice. Like in my opinion, that's just me. And that's hard to find. A hundred percent. Oh yeah. A hundred percent. Yeah. I only hang out with people older than me to be honest. There you go. Are you like that too?
I would say so. I feel like a lot of people in LA are like 28, 27. Yeah. You're 23? 23, yeah. Damn. 17. Holy shit. Yeah. So you were in high school. The year I graduated was when I started blowing up. Goddamn. Yeah.
yeah like it was did that shit get to you because you're so young and like no i just loved it i had fun like my school loved me doing it um i just started gaining a lot and then when i turned 18 i just told my parents because my parents used to model i don't know what the fuck happened to me but my parents modeled so they kind of knew what it was like to travel and go to la because they moved to la for modeling so when i told them hey i'm doing the social media thing
At first, they're like, yeah, you're asked. Go to fucking college. But then they're like, you know what? We did it. Just let you do it. And thank God they did. Damn. Because it all worked out. So you went off on your own? Oh, completely on my own. Holy shit. Completely. Like, 18. I was cross-country. Was that like a scary time, though? Mm-mm. You just embraced it?
So much fun. But I think it was only because I knew so many people online. And I make great connections. And then when I got to LA, it's kind of like I had friends because like we were all doing social media. Right. And we all moved to LA and it was just fun.
So where were you before that? Sorry? Where were you before LA? Michigan. Michigan. So you were like the only content creator out there probably. Yeah.
It was me. If you ever heard of Two Turn Tony. Oh, actually I have. Yeah. But he's older. He's like 29 or 30 now. Yeah. And then that was pretty much it. Like no one really from Michigan. So like no one really understood what I was doing, especially back then. Yeah. So you really didn't fit in.
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Chapter 6: What are Tommy's thoughts on influencer boxing?
No. Oh, absolutely not. No, no, no, no, no. Like no one really. It sucked. And I think that's why me moving to L.A. like helped me so much was no one around like no one was doing what I was doing. So I couldn't lean on advice from my college roommate. He'd be like, dude, I'm studying. So it's like, what are we doing? Yeah.
So what gave you that conviction? You think that you were just on the right path? I, I, from, I couldn't remember. I wanted to be a YouTuber. I just told myself, I'm like, this is my dream. I'm doing it. And I feel like I was always one of those kids that had no direction after high school. I did not know what the fuck I wanted to do. I think I was going to go be a cop.
Like if I wasn't doing this and not because I wanted to, just because I was like, oh, well, I'm going to be a cop. And then when I started social media, I was like, I can make this work. The second I got my first brand deal, I'm like, okay, I'm not stopping. I am going, 100%. Nice. And when you eventually got out of that recognition, was it everything you thought it would be?
Yeah. I would say I would always like... not get mad, but I used to watch a lot of YouTube like back then. I just like follow all my favorite creators and stuff. And I was always so confused when they're like, all right guys, like I'm taking a month break doing this. Cause I'm like, you do fucking nothing. Like you make a video, like what's up.
And now that I'm in the scene and I, and I just told you, I feel like a year ago I got burnt out, quote unquote. I just feel like I, now I completely understand. Cause I was like, dude, how do you have a worry of all this money and you're making videos? Like shut the fuck up. But now it's like, I can understand why people get burnt out and shit.
I used to think that, too. Oh, same. With Logan Paul when he took a break. Exactly, yeah. He was, dude, what are you doing? He was vlogging every day for, what, five years? Yeah. That's fucking crazy. Like, it sounds like a fun lifestyle, but...
I feel like it's any other job. I feel like there's pros and cons to every job. I don't know one job that's 100% pro. There's going to be pros and cons. Granted, I feel like social media creators are blessed. I feel like I'm blessed. I think so overall.
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Chapter 7: How does fame impact personal relationships?
I think overall it's a blessing, and I feel like a lot of social media creators, I feel like there's a little luck involved, like a little bit, just if you're on the right algorithm or you do it at the right time. Um, but other than that, I, I still feel like there's cons to it. Agreed. So have you seen this neon Nick Merckx back and forth? Do you know neon the stream?
I know neon is just trying to fight everyone hates him. So he said being a streamer is the hardest thing in the world. Okay. That I don't agree with. Yeah. He said it's like the hardest job. I don't agree with that. Like I definitely stopped streaming cause I used to stream every day for two years and I just felt out of love with it to do it every single day.
dude you like a lot of these kids are making hundreds of thousand dollars like a month turning on the camera and playing a video game for four hours when kids are doing that for free right so like i understand what he means by like you have to be entertaining and you have to like show your best side to you i get that it is draining but it's not the hardest job in the fucking world bro oh my god it is quite quite a statement that's a statement yeah nick merckx went off on him for that statement i'm not saying it's easy i'm just saying nowhere near the hardest job in the world
I agree. It's not as easy as people think, but it's not as hard as he's making it. That's the perfect way to say it. But he also plans his shit, so it's kind of intense. I don't get it. Like his skits? Yeah, right, right. I don't know. That's a crazy statement. That's a crazy statement. I mean, he's getting views, but it's kind of like that Jack Doherty situation where, like, at what cost?
No, right. I feel like they're both getting views, but everyone hates them. Right. Like no one likes them. I don't know why you want views when everyone fucking hates you. Yeah. There's a balance, right? And you and Bryce do well with it where you guys get hate, but you learn how to like deal with it.
Oh, I love it. I love the hate, but I'm not trying to piss people off. Like I feel like they're trying to make that content.
like i'll just be dumb and say some stupid shit and people are like why'd you say that but i'm not trying to go out of my way to piss people off right like i see jack's clips and he's like bumping into people on the side trying to like start fights like all that shit with the security guard like bro no one's gonna like you like no one like i don't know i don't know yeah i think they'll you think they'll kind of learn eventually or not really because well i just feel like
I don't know. I can tell it's probably all like a skit and they know it gets views and I respect everyone's grind, but I feel like probably when they get older and they're trying to settle down, they'll be like,
fucking idiot yeah yeah i was just a dumbass kind of like jake ball's evolution yeah exactly right like he crushes it now i feel like he's i feel like he changed really well oh yeah he was so he was the most hated person alive by far alive and i still think the paul brothers are one of the best marketers of all time i agree i mean they are the best i saw jake he he put at his fight he had a
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Chapter 8: What advice does Tommy have for aspiring creators?
um i've been offered one i would i just think because i definitely wouldn't want to lose yeah and i am definitely you know as you can see i work out every single day um it would like take like i i would put my heart into it and that would take a long time to train so i just i don't have that in me i've never been in one fight wow like ever like i've never been physical with one person damn ever so like
i don't know it'd be tough yeah because i've never hit someone yeah like ever no you see that with logan like he kind of holds back in a way for sure yeah yeah he doesn't have that jake paul dog that's what i'm saying yeah do you still play basketball yeah yeah yep i've joined leagues um i just played in high school and then i started social media i wasn't that good for college okay but um yeah i'll play like at least once a week we might have to run oh i'm down dude one on one anytime yeah you're like one of the people i know that's tall
Every time I see you, I know it's you. I'm decent. He is tall. Yeah. It's hard to find good content creators that are good at basketball. Oh, I know. Like, really hard. Because Bryce sucks. Yeah, Bryce doesn't really play sports. Yeah. Other than fighting. Other than fighting. Yeah. He can fight. Oh, he can.
No, I think Bryce is one of the, like, people just think, oh, he's Bryce Hall. He's not a good fighter. He's actually a dog. No, he's a dog. No, he's a dog. And I could argue that's probably the most important sport. I would never mess with him ever. I wouldn't. I mean, you do mess with him, though. No, I do. But, like... In a serious matter, I would never mess with him.
I feel that. I saw on another podcast you said you don't like one-night stands. Where the fuck did you get that? I did my research. You did my research on me?
Yeah, I would say back then, I feel like especially with my content and stuff, it was all girl-driven. I was doing the hot tubs. I was doing that. But I just think even when I was in college and stuff, I just didn't like it. I like to date to marry. I don't like to date just to date. And I feel like I'm a very like I have a lot of emotions for a guy.
I feel like a lot of guys my age are just like, I don't give a fuck. I don't give a fuck. I care, in my opinion. So I just feel like it just I don't know. Wow. There's one I stand to just not for you to admit that, though. Oh, yeah. No, dude, because like you what you you do it. You wake up. She leaves. You never see her again. What the hell is the point? Yeah.
No, I'm the same way. No, yeah. It's okay. It's whatever. I've been with my chick for six years. I see all my single friends get with five girls a week. That's what I'm saying. It's like, dude, no. No, they're literally miserable. It's crazy. That's what I'm saying. But that lifestyle is glorified. I know. It's crazy. It's crazy. It's not good for guys. No. Because that fucks with us emotionally.
Oh, 100%. Yeah. 100%. Glad to see you bringing back traditional values, man. I'm trying, man. You learned that from your parents. Yeah, a lot of people don't think that, especially with the content I made. Like, everyone. And that's another reason why I feel like I stopped content. Or not stopped content, but I'm, like, trying to change is, like, that.
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