Digital Social Hour
NBA's Viral Marketing Playbook: Lessons for Tech CEOs | NBA Cup Special Episode DSH #1029
Sun, 29 Dec
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🏀 Discover how the NBA's innovative marketing strategies can transform your business! Watch exclusive interviews with basketball legends and industry insiders at the NBA Cup in Las Vegas revealing game-changing insights for tech leaders. Get an insider's look at how the NBA builds excitement and engagement through creative events like the NBA Cup. Features candid conversations with Joakim Noah, Deron Williams, and other basketball stars sharing their predictions and perspectives on the evolution of the game. Learn valuable lessons about audience engagement, brand building, and creating viral moments that tech CEOs can apply to their own businesses. From social media strategy to event marketing, see how the NBA's playbook can help grow your brand. Featuring exclusive insights on: - Building anticipation and buzz - Creating shareable moments - Engaging younger audiences - Adapting to changing markets - Leveraging star power Perfect for business leaders, marketers, and basketball fans looking to understand the intersection of sports and business strategy. 🏆 #nba #nbapicks #nbahighlights #houstonrockets #jalenjohnson CHAPTERS: 00:00 - Intro 01:48 - Joakim Noah Highlights 02:39 - Thon Maker Career 04:50 - Bree Green Insights 05:52 - Chris Staples Content 06:59 - Brittney Elena Journey 08:54 - Larry Hughes Legacy 10:32 - Gary Payton Achievements 11:13 - Mickey Guyton Music 14:57 - Justin Herbert Performance APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: NBA Cup Special Episode https://www.nba.com/nba-cup/2024 LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What insights does Joakim Noah provide about NBA Cup predictions?
all right guys here at the emirates nba cup we're here in vegas got the semi-finals today creator cup tomorrow and the finals on tuesday are going to be a busy event i'm very excited to interview some players get ready to see the highlights all right we're here with joe kim noah man nba nba cup predictions you got winning this thing look i'm not gonna lie i really like uh what houston's doing young hungry defensive-minded coach i'm going with houston on this let's go shout out to houston do you think you would average more points in today's game if you played
Um, maybe. I would probably average more points. You know, the game's a little bit different. There's a lot more shots up. The game is going a lot faster. Yeah, I think I would score a lot more points. Hell yeah. Who is the best trash talker you ever played against? The best trash talker I ever played against. Paul Pierce was up there. KG was up there.
I was pretty good myself, so I felt pretty comfortable with the trash talkers. Hell yeah, let's go. Thanks for coming out, man. Nice to meet you, man. Nice to meet you. Sean, I love the necklace, first off. What's going on here? What type of crystals are these?
I can't know. It's funny you ask, Matt. I can't remember exactly which ones these are, but my buddy got this for me. Probably like... Like four or five years ago. Super dope. Yeah, I just like it. Gives me a lot of protection. Keeps my energy clean. Yes, sir. I'm all about clean energy. You hooping these days? No. You're done? Done.
No pickup runs anymore? No, I just went over to China and played an all-star game, but that was my first time in like three years playing anything. That was at All-Star Break in Salt Lake. That was two years ago, I guess. I played in the three-on-three tournament. Before that, I hadn't played in like five years. Damn, how'd you do?
I did okay, you know? Got a couple buckets, couple assists, you know, had fun. China's catching up, right? Yeah. I mean, it was a celebrity game. It was relaxed, you know. It was fun. You fighting anymore? Training, not fighting. Okay.
No one catching your eye? No opponent you want to call out? Nope. Chilling right now? Just chilling. I'm not trying. I told her I was one and done. Yes, sir. Who wins one-on-one, you or Jason Kidd? In basketball? Basketball. Right now? Or prime? I would say prime.
Me, I think. Okay. You think he'd say that too? I don't know. I just think my offensive bag is a little bit, for scoring-wise, was a little bit better. I feel that. Who you got winning the NBA Cup? OKC. Why? I just think they're a young, hungry team. I think they're playing well. They're good defensively. I really like Shea. I think he's...
you know he's excited about the moment i think he feels snubbed last year from not winning mvp and i just like i just like how they're playing their confidence i love it do you think you would score more points in today's game oh 100 how much more do you think you'd average i don't know you know a couple more four or five more so you know i don't know you were putting out buckets yeah i mean there's a couple years where i was 20 so or around it and so yeah i could easily see with with with this style and you know that's not not really
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Chapter 2: What are Bree Green's predictions for the Creator Cup?
I was only shooting three or four threes a game. I could easily get up seven, eight a game in today's league. What's next for you, man? Nothing. Same old, same old. Stay tuned, guys. Thanks for coming on. All right, guys. Got Bree Green here today. What are your predictions for the Creator Cup?
So I'm on Team Professor. You know, that's my guy. We got a solid lineup. We're just going to have fun, and we're playing to win. I don't know if you saw the trophy, but it's dope. Oh, I didn't. It goes crazy. We'll have to throw up a photo of that. Yeah, it goes crazy. How many points are you going for?
I'm going for a flashy 10. All right. Just like, you know, but I want like 10 points. I feel like I'm going to run the show. I'm a point guard. I'm going to get it. I want like eight assists. You're going to throw some bobs? Yeah, I'm here with it, Globetrotter style, you know, having fun. Let's go. NBA Cup predictions. Who you got winning it this year?
I have OKC. Yeah, I have OKC. I think Shea's going to go crazy. And I got my money. I mean, I got my money on them. You got them winning the title this year, too? It's a little early, but.
Chapter 3: How is Brittney Elena preparing for her role at the NBA Cup?
It's a little early. Title, I'm going to just, why not? Why not win this one? Why not be the first team to win both? Let's go. Let's go. All right, guys. Bree Green, thanks for coming on. All right, thank you. How's it going? You're playing tomorrow? Yes, yes, sir. How many points are you going for?
Last year, I had 21. This year, I think I'm going to try to go around the same, about 20, 21. All right. How many dunks do you have last year? I had about three dunks. This year, I'm trying to go for about five. Okay, okay. Who do you think is going to guard you? Who do you think they're going to put on you? I would assume that they would put J-Dub on me. Oh, that's a good matchup.
Pretty good matchup.
He got you beat on the height, it looks like. Two-way player, yep. All right, all right. What else you got planned? You know, I'm just excited for the game tomorrow. I think the NBA really showed out this year. You know, we had a good job last year, but now they just upped it. We got a good roster. Exciting, man. Hell yeah. NBA Cup predictions? NBA Cup. I'm going to go with the sleeper.
I'm going with the Atlanta Hawks. Oh, that is a sleeper. Ice tray, ice tray. So I think today's – I like going for the underdog. That's a big underdog. I'm a Knicks fan, so I'm a little butthurt. I think we're going for OKC, and I'm a big fan of OKC, but I always like the underdog story. I feel that, man. Where can people find you? You can find me on Instagram, everybodyhateschris.
That's all social platforms. Chris Staples on YouTube. Boom. Check him out, guys. What up? How you doing? Talk to me. Let's do it. Who we got here? Hi, I'm Brittany Elena, your favorite Billy Rocket host, you don't know, woman in many hats, all of that, vibe creator, bow. All right. You playing the game tomorrow, Creator Cup?
I am not. I'm actually the in-arena host. That's why I was like, do you want to talk to me? Because I'm not playing. Everyone's worth talking to, man. You know what I'm saying? Yeah. You're going to bring the energy. Exactly. The energy you see right now, y'all might see tomorrow if I'm not nervous, man. You're playing an important role. Who do you got winning the game?
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Chapter 4: What predictions does Chris Staples have for the NBA Cup?
Chapter 5: What lessons can tech CEOs learn from the NBA's marketing strategies?
Chapter 6: How has the NBA adapted to engage younger audiences?
Chapter 7: What role does star power play in the NBA's marketing?
Alright guys, Emirates NBA Cup Championship game tonight. Bucks versus the Thunder. Stay tuned. Trophy's right here. Take a good look at that.
all right guys here at the emirates nba cup we're here in vegas got the semi-finals today creator cup tomorrow and the finals on tuesday are going to be a busy event i'm very excited to interview some players get ready to see the highlights all right we're here with joe kim noah man nba nba cup predictions you got winning this thing look i'm not gonna lie i really like uh what houston's doing young hungry defensive-minded coach i'm going with houston on this let's go shout out to houston do you think you would average more points in today's game if you played
Um, maybe. I would probably average more points. You know, the game's a little bit different. There's a lot more shots up. The game is going a lot faster. Yeah, I think I would score a lot more points. Hell yeah. Who is the best trash talker you ever played against? The best trash talker I ever played against. Paul Pierce was up there. KG was up there.
I was pretty good myself, so I felt pretty comfortable with the trash talkers. Hell yeah, let's go. Thanks for coming out, man. Nice to meet you, man. Nice to meet you. Sean, I love the necklace, first off. What's going on here? What type of crystals are these?
I can't know. It's funny you ask, Matt. I can't remember exactly which ones these are, but my buddy got this for me. Probably like... Like four or five years ago. Super dope. Yeah, I just like it. Gives me a lot of protection. Keeps my energy clean. Yes, sir. I'm all about clean energy. You hooping these days? No. You're done? Done.
No pickup runs anymore? No, I just went over to China and played an all-star game, but that was my first time in like three years playing anything. That was at All-Star Break in Salt Lake. That was two years ago, I guess. I played in the three-on-three tournament. Before that, I hadn't played in like five years. Damn, how'd you do?
I did okay, you know? Got a couple buckets, couple assists, you know, had fun. China's catching up, right? Yeah. I mean, it was a celebrity game. It was relaxed, you know. It was fun. You fighting anymore? Training, not fighting. Okay.
No one catching your eye? No opponent you want to call out? Nope. Chilling right now? Just chilling. I'm not trying. I told her I was one and done. Yes, sir. Who wins one-on-one, you or Jason Kidd? In basketball? Basketball. Right now? Or prime? I would say prime.
Me, I think. Okay. You think he'd say that too? I don't know. I just think my offensive bag is a little bit, for scoring-wise, was a little bit better. I feel that. Who you got winning the NBA Cup? OKC. Why? I just think they're a young, hungry team. I think they're playing well. They're good defensively. I really like Shea. I think he's...
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