Digital Social Hour
How I Overcame Internet Hate and Built My Brand | Lacy DSH #1167
Fri, 07 Feb
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How do you overcome internet hate and create a thriving brand? 💻 In this powerful episode of the Digital Social Hour with Sean Kelly, we sit down with Lacy as they share their inspiring journey from battling online criticism to building a successful streaming career. Hear raw, relatable stories about facing insecurities, handling hate, and finding the strength to push through life's toughest moments. Packed with valuable insights, this episode also uncovers the strategies behind pivoting content, the truth about face reveals, and the mental toll of being in the spotlight. From losing nearly 100 pounds to reviving a renowned gaming group, this conversation is a testament to resilience and growth. 🌟 Don't miss out on these game-changing lessons! Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and join the conversation—you won't want to miss what's coming next! 🚀 #personalbrand #contentmarketing #personalbranding #socialmediamarketing #makemoneyonline CHAPTERS: 00:00 - Lacy Admits He Almost Killed Himself 00:29 - Lacy Lost $1,000,000 in a Poker Hand 02:10 - Lacy's Recent IRL Streams 03:42 - Lacys 30 Day Subathon 06:02 - Twitch Viewership Decline 50% 06:57 - Lacy's Growth Timeline 08:52 - Cloakzy's Audience Transition Strategy 09:56 - The Dream Face Reveal 10:18 - Lacy's Fear of Revealing His Face 13:03 - Future Plans for Nick 14:05 - Lacy Discusses Recent Hate APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Lacy https://www.instagram.com/lacy.himself/ SPONSORS: Specialized Recruiting Group: https://www.srgpros.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: How did Lacy handle the backlash from his face reveal?
Like, I've said this on stream before. When I first face revealed that night and the Twitter pages started posting it and people were like, damn, he looks like this. Like, he's fat. I'm not watching him anymore. I was, like, genuinely thinking about, like, killing myself. Holy shit. Yeah, it was the darkest time of my life that week. Damn. It was not bad. Yeah, I didn't stream for the whole week.
Wow. I didn't really know what to do. I was living by myself. All right, guys, Lacey here today at the Slubby Poke Tournament. What happened to you, man? I lost. What happened, though?
So I'm going to be honest. I was on my last leg. Ninja told me, he said, if you got a good hand. You know, go all in. And I don't play poker, so I don't know what a good hand is. But I had an ace, so I thought that was good. You know, I went all in. And then Adrian Peterson, he had three sixes. Damn. Yeah. Good old trips. I guess. I don't even know. I mean, you made the right call, honestly.
I thought I did, too. Like, by the books, that was the right call. Yeah, that's what I thought, too. But God, I'm lucky. Sometimes it runs out, man. So you don't play often poker? It was my first time. Oh, that was your first time ever? I didn't even know what a check was. I was saying check to everything when I was supposed to call, I think it's called. Yeah.
Yeah, but I've never played poker. Oh, that's when you put more in, right? Yeah. Yeah, I did that a few times. Not too much, though. Do you gamble at all? Other shit? Uh, sports, sports betting. Yeah. You're big on that.
Not big. Just here and there. Are you up or down overall? So I actually haven't done it in a while. I used to do it in college. So when I was in college, I started with like $2,000 and I'll just put money on games like Sunday, Sunday football. And I went up to like 12 K and then never did it again. Damn, you're up. Yeah, I'm up. Let's go.
Have you bet on like Polymarket yet or those sites? What's that? It's like a site where you could bet on just random stuff. Like you could have bet on Trump to win the presidency. You didn't see that? No. I saw people were betting on it, but I don't. Yeah, it was everywhere.
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Chapter 2: What happened during Lacy's million-dollar poker loss?
I've never done it. I think Aiden put up like a lot. Yeah, he did. I think it was like a mil or something. It was something crazy. XQC put up two mil on Kamala, I believe. How could you even? I feel like betting on that stuff that you have like a say in is weird. Yeah. Yeah, they do have a lot of pull, right?
Yeah, because like if Aiden bet a mil and then he like promotes Trump, it's kind of like, oh. It skews it a little bit. Yeah, I feel that. How's the streams been going? Pretty good. I've been traveling a lot. Yeah. Do you stream the IRL stuff too?
Yeah, it's pretty much all I've been doing this month. I went to Mexico, then New York, then Austin, and then Vegas, back to LA, and now I'm back in Vegas. Jeez. What were you doing in Mexico? Streaming. Like any type of content? It was Day of the Dead. Oh, is that a music festival? No, it's like the biggest Mexican holiday. Oh, that's dope. Yeah, it's their Halloween.
What'd you see there? That was interesting. Nothing. Really? They wear masks. Nothing crazy in Mexico? Not really, no. The food was great. I love Mexican food, so that was amazing. You probably see crazier stuff walking out of your house in LA.
Yeah, no. You want to hear a crazy story? Yeah, what happened? First week in LA, I'm driving down the block, and I see a dude on the side of the road, Pulling his pants down, jerking off just on the sidewalk, like on a busy road. Dude. Like just dick out, jerk, like actually just rubbing one out in the middle of the road. Welcome to L.A., right?
Yeah, I wasn't expecting it. I don't know how he's not arrested. He was just there with his, yeah, it was insane. Their jails are probably full over there. Probably. Where'd you move from? I was in Texas before L.A. Big change. Yeah. Dallas or? Dallas, yep. Downtown. What do you like more? Oh no, I was in my, I lied. I was in Miami. Okay.
What do you like more, Miami or L.A. ? I'd rather live in Miami when I'm ready to settle down, but for what I do now, definitely LA. Yeah, I mean, that's where all the streamers are and everything, right? Yeah, and live with my friends, so it's all like... Have you ever done a sub-a-thon?
have dude those are nuts i've been watching kai's every day big celebrities coming on yeah well our we just did one the the september oh yeah yeah we phase as a group did a 30 day holy crap so you were live for 30 days straight yeah damn it was it was draining you don't feel like it's an invasion sometimes
Oh, no, it definitely was. There were some interesting stuff that happened on the Sabaton, you know, on camera 24-7. It's crazy. Yeah, because you can't hide anything at that point. Oh, I hid a few things, but... You hid your side girl? No, not even a side. No, I didn't really hide anything. I mean, they know, but, like, there were some times the camera had to go off.
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Chapter 3: Why did Lacy switch to streaming IRL content?
Well done, bro. I'm at 205 now. Thank you. I had the opposite issue. I was a twig. You paused. Lifting? Yeah, people bullied me because I was too skinny. You could see my rib cage. See, it's like, why? Like, I don't know. And like you though, I was scared to like post shirtless pics and stuff. You know, I didn't want girls making fun of me or whatever and guys. So I was pretty insecure.
Just how the internet is, it's just ruthless. I mean, we used it for the better. We got bullied into bettering ourselves. That's true. But a lot of people would take it the other way and just get in a deeper hole.
Yeah, I mean, I was there. Like, I've said this on stream before. When I first face revealed that night and the Twitter pages started posting it and people were like, damn, he looks like this. Like, he's fat. I'm not watching him anymore. I was, like, genuinely thinking about, like, killing myself. Holy shit.
Yeah, it was the darkest time of my life that week. Damn. It was that bad. Yeah, I didn't stream for the whole week. Wow. Did you have a good support system? I was living by myself. Oh, shit. I had no one by myself in an apartment. Dude. Yeah. You didn't even tell your parents or anything? No. Your brother that was supporting you?
It was just too embarrassing. It's always been an insecurity of mine. Wow. Yeah, judging off looks, it's like a low IQ move to me. Yeah, it is. It's like, you're that shallow. Yeah. Like, like let's judge the character. Exactly. I know this is going to sound kind of weird, but like, you know, it's true. It's true. People, people judge off looks, especially on the internet.
Yeah. And especially in LA where you're at, looks are like currency out there. Yep. Like as a woman, as a man, like looks, people won't even go up to you. That's true. You don't look a certain way, wear some jewelry or whatever. Exactly. You ever get caught up in that materialism stuff? Never. Never? No. Never bought a car, watch? I bought a car. Okay. Yeah.
but that's pretty much it i mean one car is fine i bought a car just because i genuinely enjoy driving what car was it uh bmw m4 comp let's go therapy i love you deserve at night going and driving like best thing in the world driving is therapeutical it is i love blasting music and just flooring it yeah it feels good i love that man uh what do you got planned up next this year
Well, we are doing the... We have something planned. All of Faze, we're doing this huge thing we have planned. Not huge, but it's an event we have planned in December for Christmas that we've been planning to working on, putting some money into. So I'm excited for that. We have...
this big month-long stream that we're doing i can't talk much about it but it's going to be in 2025 okay it's going to be a lot of planning and funding going into that um but other than that just i'm just going to keep streaming as much as i can it's cool to see you revive be part of the revival of phase yeah i mean i doubted the comeback of it but you guys are pulling a lot of people did i did i'm not gonna lie like i mean no i don't blame you a lot of people did a lot of people were like why are you why the hell are you putting this group together yeah but it ended up working out
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