Digital Social Hour
How I Built 5 Profitable Brands From One YouTube Channel | David De Las Morenas DSH #964
Mon, 09 Dec 2024
🚀 How I Built 5 Profitable Brands From One YouTube Channel 💰 In this episode, Sean Kelly sits down with David de las Morenas (How to Beast) to uncover the secrets behind building multiple successful brands from a single YouTube channel. From cold approach videos to self-improvement content, David shares his journey of consistent uploads since 2017 and how it led to a thriving ecosystem of businesses. 🔥 Key highlights: - David's unconventional start filming approach videos with his girlfriend - The evolution of self-improvement content trends - Insights on building clothing and supplement brands - Perspectives on current social media and political landscapes 👀 Watch now for an insider's look at scaling multiple businesses, navigating YouTube's challenges, and staying relevant in a rapidly changing digital world. Whether you're an aspiring entrepreneur or content creator, this conversation is packed with valuable insights you can't afford to miss! 🎧 Available on Apple Podcasts, Spotify, and YouTube. Don't forget to subscribe for more game-changing conversations on the Digital Social Hour with Sean Kelly! 📺 #alexhormozi #personalbranding #digitalmarketing #contentmarketing #socialmediamarketing CHAPTERS: 00:00 - Intro 00:26 - First Time in Austin 03:24 - YouTube Censorship Issues 04:38 - Rumble Platform Overview 05:07 - Myron Gaines vs. Fresh & Fit Debate 06:02 - Andrew Tate's Success Story 08:59 - David's 100k Subs Journey 13:04 - Trending Topics on YouTube 14:52 - Women's Soccer Equal Pay Discussion 19:00 - David's Current Projects 23:51 - Rumble Platform Insights 25:34 - Fresh and Fit Analysis 26:37 - Marriage Statistics Overview 31:34 - Homeschooling Benefits 32:57 - Education Trends 33:40 - ADHD & Autism Insights 34:20 - Wrapping Up Discussion APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: https://www.instagram.com/howtobeast/ https://www.youtube.com/howtobeast LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What was David's unconventional start in content creation?
Well, because I didn't have like a camera team or anything. I literally had my girlfriend at the time was my wife now, but she'd be like, she didn't know how to use a camera. She'd be hiding behind a building, filming me, approaching these girls.
Wait, so your girl was filming you approaching girls.
Yeah, man. She's been a real one. And that was only after like maybe six months of dating or something. Yeah. She saw the vision. Damn.
That's not many girls would do that for real. My girl would be too jealous. All right, guys, first time filming in Austin. Had to hit up my guy here, How To Beast, David De Las Morenas. Thanks for coming on, man. Thanks, man. Welcome to Austin. Yeah, dude. Glad we made it happen. When I planned this trip, you were first on my list. I appreciate that. Yeah, you be running things out here.
You've been here back and forth for a while now, right? Yeah, almost five, six years in Texas.
Yeah, it's a good spot.
Okay.
Your first time ever in Austin right now?
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Chapter 2: How did David achieve 100k subscribers on YouTube?
Pretty much. I don't count like childhood trips because that's, you know, it's not business.
Yeah, I got you.
Yeah. But dude, I like it so far.
And it's a cool city. It's obviously hot now in July. You know the heat though in Vegas. Yeah, I'm used to it. But no, the entrepreneur scene is strong out here. Yeah, I think especially since like the lockdown, a lot of people came here.
Yeah, so they weren't strict on the mask stuff when that was going on? I think it was like the first, how was it in Vegas? Because here was like maybe the first month when everyone wasn't really sure what was going to happen. Vegas was actually bad, dude. Casinos were dead. You had to wear a mask everywhere. I was surprised. But Vegas is actually left, which I heard Austin is very left.
Is that true? Yeah.
I think I hear everyone say Austin's very left, but based on the people I know here, maybe I just don't meet those people because I don't naturally rub shoulders with them. But I haven't experienced it personally. And during quarantine, it was like the first month when everyone was scared, there was lockdown. Then after that, the masks and everything lifted. But I think that was all in Texas.
Same in Vegas. I've never met a Democrat, and I've been there four years, and everyone says it's left. So I think it's just the circles we run in. I didn't know Vegas. I didn't know Vegas was considered. I knew Austin was. Yeah. But I noticed a lot of like entrepreneurs are pretty right these days.
Yeah. I think, I mean, I think obviously like monetary policy and taxes, if you're into entrepreneurship, you, you, you buy into more of an idea that like we make money for like value we provide. And like, And then you get, I mean, also the political side of things as well.
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Chapter 3: What insights did David share about the Rumble platform?
Well, I do feel a part of it is that like the political window has just changed a bit, you know? Because some political, okay. I mean, the financial, the tax things, I do think like as you start to make money for yourself, you start to question taxes a bit more. But
Chapter 4: What are David's current projects and business ventures?
I think also the windows changed in the sense that when I was growing up, being kind of suspicious about the government and less trusting of the government and against the wars in Iraq and Afghanistan, let's say, that was left at the time. And I feel like if anything... And free speech seemed to be more important to the left. And I gravitated to those things.
But today, it seems like being more free speech is on the right now. And being more interventionist, anti-foreign wars is also more on the right right now. So I don't know if it's that I've changed that much. To me, I feel like the political spectrum has flipped in a lot of ways.
I agree. Dude, as a content creator, it's kind of nerve-wracking. I got my second strike today. For what? On YouTube for medical misinformation. I mean, well, can I ask you what it is? But you probably don't even want to repeat it now. Well, it was a video. Dude, I don't even know what we talked about, but it was a doctor.
And I guess he might've mentioned the vaccine or something, but I'm not sure.
Well, I remember during, like, especially during the lockdown, I didn't even want to mention the word lockdown or quarantine. Everyone made up these like weird slang words to talk about everything because- Like the little, like I would like the information dot would come up under the video. And then those videos always would get like less reach and less views. Crazy.
So they, they incentivize you just to stay away from it. Kind of.
Yeah. I thought they were done with it though. So yeah, I got it this morning. Um, so I'm on rumble now and we're getting good views there, but it's scary, dude. Do you get as many views on rumble as you do? We get three times of views on rumble.
more on rumble yeah and i have a million on youtube but the thing is they shadow ban so much stuff i've spent a lot on youtube ads but rumbles just fire 50 to 100k a video really every video yeah okay i see i haven't i haven't gone to rumble you would crush it because you're all about the free speech stuff and all the right wing guys are killing it on there damn okay yeah it's the only you know i like fresh and fit i know those guys i know they've been doing the rumble thing for a while and uh other than them though i don't know anyone i guess now you i don't know anyone else personally who's really pushing rumble
Man, Myron is ruthless, dude. I was on his Twitter on the flight here. Yeah. Because of the whole drama. Did you see with that guy, Sketch? Yeah, I didn't. I'm not fully informed, but. So, yeah, he's going at him, dude. That guy's ruthless. Myron's going at Sketch. Yeah. Okay. Because I guess Sketch is pretending to be the R word, like mentally challenged. Okay. And Myron's just like, no.
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Chapter 5: What are the trends in self-improvement content?
Yeah, he doesn't think that's a good influence on guys.
Yeah.
He's like, stop using that as like a cop out type of thing.
Yeah.
He's not afraid to speak out on anyone, which I respect. Yeah. Myron is, he's well-spoken, very strongly spoken. And he knows, he knows how to, he kind of does the Tate thing a little bit, I think, where like he has a sound argument, but he starts with an inflammatory statement to like, to hook you in. And then if you like talk to them for a while, you're like, oh, that's what you're saying.
Oh yeah. I mean, I agree with that. Yeah. Yeah. It's quite the formula. Do you feel like you hold back a little bit? Uh, I don't think I hold back. Maybe I don't, I don't intentionally say very inflammatory things. Maybe though. Okay. I don't know. I may, maybe I would say I agree with them on something, but I would say, say it. Maybe not that they don't say it directly.
You could argue they say more directly, but I think I'd say it just like without trying to put a skew on it. It's a, it's a trigger a bunch of people while I'm saying it.
Yeah.
I feel that.
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Chapter 6: How do political views impact entrepreneurship?
Yeah, because you're tight with Jay Waller, right? Yeah, yeah, yeah. Were you tight with him while he was kind of coming up with Tate?
No, he reached out to me after Tate had blown up. He was visiting Marbella in Spain when we were there. And that's when we linked up. And then me and him have stayed in touch since.
He's a solid dude, man.
Yeah, he's – because I'm so used to meeting people who've been doing the content creation as a main thing for some years. And he is – because he comes from this, like, construction background, that being his main thing. And now he's dipping his toes into – maybe more than dipping his toes at this point. He's been doing the content for a while now.
Yeah.
But he's – it's kind of a breath of fresh air because he's not – I don't know. He comes from a different world. You know what I mean? You don't meet many like construction business people who like now they're doing content.
No, I know what you mean. Cause it's easy to form an opinion of someone based off the clips you see. Yeah. And that's something I try to be aware of as a podcast host. Cause when I had Grant Cardone on, there's a lot of negative shit about that guy online.
Yeah. See, I don't know him. Never spoken to him. I would, I probably even am a victim of that to the point. I would say that I have not a very negative opinion of him, but like,
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Chapter 7: What challenges does David face with YouTube censorship?
probably neutral to slightly negative just based on like what i've heard people say exactly but i've never spoken with him so i don't like i'm not like no i don't like him yeah i'm trying to be aware that that's private influenced 100 and that's the thing with tate right everyone talks about him but as soon as people met him in person not one person spoke negatively about him yeah so it's like trump as well it seems like that i don't know i mean i'll never meet trump i don't think but
You're right there, man. Yeah.
Yeah.
I just met Trump Jr. And I'm going to Mar-a-Lago next month, actually, to film with some of his team. With Trump Jr.? Not with him, but with his director of communications. He runs his Instagram and stuff. Interesting. Yeah. Man, you got Mark Cuban coming up too, you said? Yeah. No, we're right there.
The cool thing about what we do is like we're one or two degrees away from anyone we want in the U.S. and other countries too. It's wild. It's wild, right? When you think about it.
Yeah.
Like Elon Musk, Bezos, we're like one or two degrees away from those guys. Those are, those are in the pipeline. Uh, no, I haven't talked to anyone. Well, I guess like, uh, you're putting in the groundwork. Yeah. To create the opportunity. Yeah. When I made the show, I made a dream list. I'm big on like, people talk about manifestation. You got to take action too, but I'm big on that.
Who's the top three on your dream list?
I think it was Dana White. Just cause I'm in Vegas. He's like the go to Vegas, Elon Musk and Bezos. Those are solid three. Yeah. Oh, and Trump. Yeah. Yeah. But dude, it's been cool seeing your come up. How long you been doing content?
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Chapter 8: What is the future of women's sports and equal pay discussions?
Not a lot of people make it that long on YouTube. I noticed. Man. Yeah. No, I, I have, uh, In my sphere, guys who do like self-improvement content for men, I could name them on one, probably in less than one hand, the guys who've been consistently uploading for that long.
Yeah, I can't even. Maybe Andrew Hales, but he kind of stopped uploading. Yeah. I remember he was one of those first guys doing those dating things or whatever.
Yeah, you have like Alpha M, you know, Aaron Marino. Okay. Teaching Men's Fashion, Jose Zuniga. They've both been doing it for a minute. Yeah. But there's very few... YouTube is a hard game. I mean, you know. And I feel like it's easier at the beginning too because like your content feels fresh by definition. People are discovering you. They're excited to see what you do.
100%.
Without collaborations, I'd be screwed, dude. If it was just me filming videos, I'd run out of ideas. Yeah, yeah. You know what I mean? I do. I do run out of ideas. That's what I'm saying. If it wasn't for collabs, you're going to share this with your audience. That's how I've been able to grow so quick. Yeah, of course. Yeah, yeah, yeah.
Yeah, the fact that you did it on your own, that's crazy, dude.
Well, yeah.
Well, with your girl too, but.
Well, she helped with those videos.
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