Digital Social Hour
How Gym Culture & Fitness Influencers are Changing the Business Game | David Poole And Marc Fabiani DSH #1249
Wed, 19 Mar
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🔥 David & Marc on Building an Energy Drink Empire, Gym Culture & the Business of Fitness 🚀 In this high-energy episode, we sit down with David & Marc, the co-founders of Old School Energy, to discuss their journey from gym ownership to launching a fast-growing energy drink brand. They share insider secrets about the supplement industry, gym culture, and how they built a business that’s taking the fitness world by storm. We dive into: ✅ How they went from gym owners to energy drink entrepreneurs ✅ The science behind their drink & why ingredients matter ✅ How influencers and athletes are helping grow the brand ✅ The future of fitness, wellness, and energy drinks ✅ How social media changed business & brand-building forever This episode is packed with business strategies, fitness industry insights, and the mindset needed to succeed in a competitive market! 📲 Follow David & Marc & Get Old School Energy: 🔗 Website: https://theoldskoolenergy.com/ 🔗 Instagram: https://www.instagram.com/theoldskoolenergy/ 🔗 YouTube: Old Skool Energy ⏱ CHAPTERS 📌 00:00 – How David & Marc Manifested Their Business 📌 05:10 – The Journey from Gym Ownership to Energy Drink Entrepreneurship 📌 11:25 – The Science Behind Their Formula & Ingredients Breakdown 📌 17:40 – The Competitive Energy Drink Market & Big Players Like Red Bull & Monster 📌 23:55 – How Social Media & Influencers Are Changing the Fitness Industry 📌 30:10 – The Power of Gym Culture & Community in Brand Growth 📌 36:25 – Why Clean Ingredients Matter in Energy Drinks 📌 42:40 – The Business Side: Scaling & Expanding Nationwide 📌 49:00 – New Flavors, Product Development & Future Expansion 📌 55:30 – Advice for Entrepreneurs & Closing Thoughts SPONSORS: SPECIALIZED RECRUITING GROUP: https://www.srgpros.com/ 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Chapter 1: How did David and Marc manifest their business?
what's crazy is we talk about this all the time we have literally manifested this whole business so like meeting you meeting him right meeting everybody we met was literally just a conversation we had two weeks before it happened damn you know so we'll we'll say something like wouldn't that be cool if and then it happens yeah That's so nuts. Yeah. It's just, it's insane.
Okay. And we just went to lunch one day and then we've known each other for what? Six years now? Seven years? Yeah. Long time. But we've finally started this business just under three years ago. Words are powerful, man. Yeah. Absolutely, man.
all right guys got dave and mark here from old school energy thanks for uh driving in guys nine hour drive absolutely man thank you for having us yeah that's a long drive man that's a that's actually no i drove from jersey to cali once so i was gonna say that was the longest drive i've seen it's a little longer yeah yeah yeah but we did it in batches yeah of course yeah we stopped three times absolutely but you guys had to bring the uh bring the goodies right yeah can't really fly with liquids yeah let's crack this open it's uh
It's been a long day for me, so I need some more energy. Get you some old school, man. Yes, sir. So how'd you guys... Oh, wow, that tastes pretty good. How'd you guys create this and talk to everyone about what's in it and everything?
Well, let's start from the beginning. We actually were going to start with a supplement line, and this just seemed to be a little bit easier to get started as far as sourcing ingredients and stuff like that, and so...
so my background i coach professional bodybuilders so i have like a knowledge of nutrition and stuff and i took i read medical studies on ingredients and things like that and i only put in here something that i would be okay with giving myself or one of my athletes right and so i just literally forgot your question basically how'd you start the the company and uh
Oh, so once we got put together where to get our ingredients, how to get our cans printed, where to have it manufactured, then we just started that process and did a really small pilot run, and that went well, and then we did a little bit bigger run, and then that went well, and now we're doing a lot more.
Nice, because I know it's a pretty competitive space, so the fact that you're having success is impressive, right?
yeah man that's you know it's uh we're definitely having a lot of fun i mean the drink is something distinct it's like its own type of flavor um people are always trying to guess what the flavor is because we don't tell anybody oh really it's just the old school original so tell us what you think the flavor is it's it's like something i've never had before i wouldn't even know what to put on it you know yeah yeah like i can't compare it to anything
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Chapter 2: What is the journey from gym ownership to energy drink entrepreneurship?
Absolutely, man. They've been around 26 years. It's not only that. I don't know how long they've been around. But we love them. They paved the way for the whole market, you know, the industry. There was one in Vegas I just sold for a lot of money. Energy Drink? Yeah. Oh, yeah. Ghost. Oh, yeah. It was a big exit. I never tried that one. That was Dr. Pepper bought them, right?
I think so, yeah. So these soda companies are buying these energy drink companies, it looks like. Yeah, and that's, you know, that's, I definitely foresee people coming at us, you know, for sure. But right now, man, we're just having fun and living it up. Yeah. You guys had a good network of, uh, influencers to send this to, right?
Yeah. Yeah. We have a really good network and a lot of people now that are interested in wanting to kind of jump. Cause you know, the way we do it over here is it's, it's literally a family, right? So that's people want to join the family and, you know, kind of hang out. And so we were having a lot of fun.
I love it, man. Yeah, because you guys worked with some UFC athletes and fighters in the past, right? Yeah. I met you guys at Power Slaps. You were tapped into the base. Right, right. It'd be cool to see you guys at Power Slap down the road. Yeah, we're coming to... Is it Powerslap 12? I think it's Powerslap 12, yeah. Oh, yeah? We'll be there. Let's go. That's the one in Vegas, right? Yeah.
Yeah, they're in Saudi right now, and then they'll come to Vegas, and we'll go there. And, you know, again, we're not trying to step on anybody's toes. We're just trying to make sure the fighters are taken care of, and, you know, and they like to drink, so...
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Yeah, and the energy drink market as a whole is growing about close to 8% a year. So, you know, like there's enough people to go around who is wanting energy drinks. So we're just taking a little bit of a piece of pie of that market and going crazy with it actually. I wonder if that's because liquor sales are down. Yeah. You know?
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