Digital Social Hour
How a Nesquik Addict Built a Viral Beverage Empire | Joelle Weinand DSH #932
Fri, 29 Nov
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How a Nesquik Addict Built a Viral Beverage Empire 🥛🚀 Join us for an incredible story of entrepreneurship and innovation! From Nesquik addiction to founding a viral beverage empire, this episode is packed with valuable insights on building a successful brand. 🌟 Discover how a craving for healthier chocolate milk led to the creation of Nutcase, a celebrity-backed beverage company taking the industry by storm. Learn about: • The unexpected origins of Nutcase milk 🥛 • Collaborating with big names like Ninja and Steve Aoki 🎮🎧 • Balancing rapid growth with strategic planning 📈 • The power of authentic partnerships in business 🤝 Don't miss out on this inspiring journey from kitchen experiments to viral success! 🔥 Watch now and subscribe for more insider secrets on building game-changing brands. Hit that subscribe button and join the conversation in the comments below! 💬 #NutcaseMilk #EntrepreneurshipJourney #BeverageIndustry #DigitalSocialHour #discoveringtheentrepreneurjourney #kickstartyourentrepreneurjourney #entrepreneurship #entrepreneurmotivation #veganfood CHAPTERS: 00:00 - Intro 00:32 - Joe's Competitive Nature 02:08 - How Nutcase Milk Started 05:52 - Nutcase Milk's Early Success 08:42 - Investors: Phil Hellmuth and Ninja 12:49 - What Makes V1 Different 17:31 - Poker Insights 20:17 - Pre-VLOGMAS Activities 21:55 - Craziest Experience in Event Planning 23:15 - Phil Hellmuth: Best Poker Player? 26:24 - Uncomfortable Moments in Poker 27:49 - Playing Styles in Poker 29:00 - GTO vs Feel in Poker Strategy 30:10 - Reasons People Gamble 31:00 - Joe's Poker Stakes 31:30 - Highest Stakes Game Played by Joe 32:20 - Where to Find Nutcase Drink APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Joelle Weinand https://www.instagram.com/jo.parenteau/ https://drinknutcase.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What sparked Joelle's Nesquik addiction?
It really is. Cutthroat. Yeah. Damn. Yeah. Well, they sold their company, though, right? Airbnb? The founders? I'm sure they've cashed out somewhat, but I'm not sure. Oh, okay. Well, I'll use Vrbo instead for you. Yes. Thank you. I know. I haven't stayed in Airbnb since. You said you pulled off some crazy stuff, though. What was the craziest thing you pulled off for that experience company?
so we in canada we had um we got access to like um the special forces training facility and we were one thing was cool we got to went in like a private quarry we were racing humvees um and then like working with like world-class snipers to do like shooting stuff so that was like on the military side we did some really cool stuff and then we did
with some flight instructors, like some crazy aerobatic flights. You were in the plane with them?
In the plane, yeah. Oh my gosh. I almost threw up. Yeah, I would have been freaking out. It was not good. They're like, after a few barrel rolls, I was like, take me down. I'm like, I always had to be the guinea pig for these things. And some of them are pretty, pretty rough. But and that's how we actually that's how we initially met Helmuth as well, because he did like a cool poker experience.
Oh, yeah. That was one of the prizes or experiences. It was one of the ones that you could book where I was to play with Phil. Got it. Like heads up or like. He would do whatever you wanted. We could try to organize a little game if you'd rather play a proper game, or we could just do a coaching session or whatever. That's cool. Is he the best player you've ever played against?
It's, yeah, this is a tricky question. It all depends on the style, right? Like, he's great, obviously, in, like, big fields and different areas. And then there's, we're also friends with, you know, like, the Foxons and stuff. They're, like, who crush it if you're playing a bunch of other, like, really high-level pros. So I would say it depends. Oh, he's going to be angry with you. Yeah.
I mean, Phil, it's okay. We troll each other. It's all right. Yeah, he came on the show and said he's the goat. I mean, I got so many hate comments for that one.
I I do have some pretty cool Phil stories, though, where so we when we come to Aria, most of the time we have our dog with us. And she's like she looks like a mini wolf. She's the breed's called Tamaskan, but they they're pretty striking and they get a lot of attention. And Phil invited us to a group dinner at Carbone, and we didn't have a dog sitter. So we're like, he's like, come, come.
We're like, we'd love to come, but we can only come if we can bring Billy. And I was like, I'm pretty sure Carbone will not let us bring our little wolf dog into the restaurant. And Phil goes, I'm fucking Phil Hellmuth. And he's like, of course we can. So I'm like, okay. So we show up with our dog. They let us in. What?
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Chapter 2: How did Joelle create Nutcase milk?
Yeah, for real. I don't like games that are luck-based.
me neither and that's that's the whole like difference right between gambling or the misconception of poker and a casino and and it just being pure gambling you're like well there is actually a skill component so it's different from like just playing blackjack or yes i played bingo on this cruise and i was itching in my seat like i had no control over who won yeah and i lost so yeah i'm good on bingo every hotel has it and it's always packed i'm like what the hell like people play bingo
It's weird. I guess people like the slots too, which makes no sense to me. Everyone has their gambling style. For some people, it's just an escape of just zone out. But you're doing it for fun. You're not doing it to make money, right?
That's not the main thing. For me, sitting at the poker table is one of the few times I stop thinking about work. It's a good meditative. It's weird. People think poker is the stressful part. I was like, no, I play it to To destress. That's funny. Zone out and just like sit around a table. meet some new people, but I need the stakes for me to be engaged. So if it's like one, two, you won't.
Exactly. Or like, and that's why I find it hard to get into board games or video games or anything where there's not something at stake. I'm like, what's the point though? Like, why am I playing this? What's the meaning of life? Yeah. The stake, having something, being able to win something actually makes it engaging. Yeah. So what's that level for you right now? What stakes? Stakes wise. Yeah.
I think, I mean, I like to play, I think, 25-50, which is what we're going to play on Saturday is a good level. You get the heart rate going. Yeah, that's pretty baller, damn. Yeah. You could get some, like, $5,000 hands at that level, right? Yeah, exactly. And that's, like, it's good so that it's, like, if you win, it's meaningful. Yeah, it funds the trip.
But if you lose, you're not, like, ruined. Right. That's a good level, yeah. What's the highest stakes game you've seen or played in, I guess? 50, 100? That was stressful. That's like a 100K buy-in, right? That's a big buy-in. What were we buying? No, 50-100, we're buying it for 10K. Oh, 10K? To be 100 BB deep. It wasn't, yeah, it wasn't too deep.
I've seen some crazy streams where, like, people buy it for a million.
That's, like, yeah, the Ninja Help Me With Mr. Beast XQC stream that they had on Hustler, that was... Nuts. Insane. And Keating was in that game. Saw that. Yeah, that was insane. Yeah. I don't feel the need to... I don't think that's necessary, to be honest. Yeah, there's levels to it. At that point, it's just guys just dick measuring.
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