Digital Social Hour
Data Privacy Bombshell: How Parler is Changing the Game | Jon Willis DSH #1052
Fri, 03 Jan 2025
Data Privacy Bombshell: Parler's game-changing approach to protecting your information! 🚀 Discover how this innovative platform is revolutionizing social media by putting users first. In this eye-opening interview, Jon Willis from Parler reveals their groundbreaking strategy to combat big tech's data selling practices. Learn how Parler's blockchain integration and reward system are transforming the social media landscape, offering users unprecedented control and benefits. 🔥 Key highlights: • Parler's autonomous cloud solution • Play TV: A new competitor to YouTube and TikTok • Blockchain rewards for user engagement • The shocking truth about data selling by big tech companies Don't miss out on this insider look at the future of social media! Watch now and join the conversation about data privacy, user empowerment, and the changing face of digital platforms. Ready to take control of your online experience? Tune in now and discover how Parler is shaking up the industry. Hit that subscribe button for more game-changing insights on tech, privacy, and social media! 📱💡 #gdpr #privacyimpactassessment #socialmediamarketing #informationsecurity #datagovernance CHAPTERS: 00:00 - America Fest 00:40 - Parler Platform 03:20 - Play TV Overview 05:27 - Data as the New Oil 06:55 - Facebook Advertising Strategies 08:18 - Trump vs. Big Tech 09:19 - Parler's No Shadow Banning Policy 10:31 - Democrats and SIOP Silence 11:39 - Understanding Monkeypox 12:46 - Elon Musk's Impact on Elections 15:02 - Future of Parler 17:18 - Jon's Closing Thoughts APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Jon Willis https://www.instagram.com/thejonwillis/ https://www.parler.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Chapter 1: What is the main focus of Parler's platform?
We are at America Fest. You ready? It's going to be a good week. Rock and roll, my friends. Let's do it. Have you been to America Fest before? I haven't. This is my first time. Same here. Yeah. Yeah. I don't know what to expect, but it's been a good start. Yeah. I'm cool people. A lot of cool people. Parlor's got two booths. We do. We're trying to corner the market here. Yes, sir.
You literally have both corners. Both corners. Yeah, literally. What's new at Parlor? Oh, man. You know, we... We are trying to do some pretty crazy stuff. You know, we bought Parler a year ago. So, December... Actually, it was a year ago this week. Why not? So, we bought Parler... But the brand, the database, the IP, everything. And we already owned a tech company already based in Texas.
And we decided to go ahead and take all the tech that we already had and slap the Parler label on top of it. And this past year has just been insane. I mean, we've been pretty much working in stealth mode. And what we have been building under the radar, under the media radar and such, is really a replacement to big tech.
You know, you have a lot of these alternative platforms out there like Rumble, which is an alternative to YouTube. And then you have True Social, which is an alternative to X. We decided let's go a little bit bigger and let's just create a whole alternative to big tech, you know, a replacement for big tech. So, Parler was a no-brainer to relaunch because it was a well-known brand.
It was number one in the App Store before it was shut down by big tech right after the 2020 election. You know, Apple, Google, and AWS colluded with each other. They all shut it down the same day, right around the same time that Trump was banned and conservatives all around were banned. So, yeah.
So what we decided to do is with our other company, we decided to create an autonomous solution that wouldn't be reliant on big tech. And the key component of that is having your own cloud. When you have your own cloud, you pretty much can do whatever the heck you want.
Because from a cost perspective, cloud services, you may know this, is usually one of the most cost, you know, most prohibitive things of really trying to build your company because the cost is so expensive. And AWS knows it. Microsoft knows it. Akamai knows it. And so they know these things, and so they charge a fortune for these services.
And so what we did is we wanted to create this autonomous solution that wasn't reliant on those companies and wanted to put Parler on top of that. And so when you look at the Parler and the Parler ecosystem today, it's completely autonomous. We're not relying on big tech for anything, which is awesome. So what we've done is when we relaunched Parler,
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Chapter 2: How does Parler ensure user data privacy?
Chapter 3: What is Play TV and how does it compete with existing platforms?
And we decided to go ahead and take all the tech that we already had and slap the Parler label on top of it. And this past year has just been insane. I mean, we've been pretty much working in stealth mode. And what we have been building under the radar, under the media radar and such, is really a replacement to big tech.
You know, you have a lot of these alternative platforms out there like Rumble, which is an alternative to YouTube. And then you have True Social, which is an alternative to X. We decided let's go a little bit bigger and let's just create a whole alternative to big tech, you know, a replacement for big tech. So, Parler was a no-brainer to relaunch because it was a well-known brand.
Chapter 4: What revolutionary strategies is Parler employing?
It was number one in the App Store before it was shut down by big tech right after the 2020 election. You know, Apple, Google, and AWS colluded with each other. They all shut it down the same day, right around the same time that Trump was banned and conservatives all around were banned. So, yeah.
So what we decided to do is with our other company, we decided to create an autonomous solution that wouldn't be reliant on big tech. And the key component of that is having your own cloud. When you have your own cloud, you pretty much can do whatever the heck you want.
Because from a cost perspective, cloud services, you may know this, is usually one of the most cost, you know, most prohibitive things of really trying to build your company because the cost is so expensive. And AWS knows it. Microsoft knows it. Akamai knows it. And so they know these things, and so they charge a fortune for these services.
And so what we did is we wanted to create this autonomous solution that wasn't reliant on those companies and wanted to put Parler on top of that. And so when you look at the Parler and the Parler ecosystem today, it's completely autonomous. We're not relying on big tech for anything, which is awesome. So what we've done is when we relaunched Parler,
You know, we knew that it would be entering into a crowded field, you know, with threads and X and true social and such. You had these microblogging platforms that are out there. And all those platforms really don't have the key demographic that we were chasing, which is Gen Z and Gen Alpha.
And so in order to do that, we wanted to create a new platform, which we just launched, which is really a competitor to YouTube and TikTok, which is Play TV, which is available in the app stores now. And that's my shameless plug for this. I was going to ask you about it anyway. Shameless plug.
But yeah, so Play TV, when you go download Play TV, I mean, it's an experience that you're already familiar with. So there's no learning curve to upload a video, upload a burst, which is our version of a reel. So short form content. And we wanted to be able to create that really cool feel to the social media platforms that you guys are already familiar with.
But then we wanted to take it a step further, and we wanted to really protect our users' data. Because we know before, with social media platforms like Facebook and Instagram, the users are the product. Yeah. They're never the beneficiaries.
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Chapter 5: How does blockchain technology enhance Parler's services?
Chapter 6: What is the significance of the autonomous cloud solution?
Because from a cost perspective, cloud services, you may know this, is usually one of the most cost, you know, most prohibitive things of really trying to build your company because the cost is so expensive. And AWS knows it. Microsoft knows it. Akamai knows it. And so they know these things, and so they charge a fortune for these services.
And so what we did is we wanted to create this autonomous solution that wasn't reliant on those companies and wanted to put Parler on top of that. And so when you look at the Parler and the Parler ecosystem today, it's completely autonomous. We're not relying on big tech for anything, which is awesome. So what we've done is when we relaunched Parler,
You know, we knew that it would be entering into a crowded field, you know, with threads and X and true social and such. You had these microblogging platforms that are out there. And all those platforms really don't have the key demographic that we were chasing, which is Gen Z and Gen Alpha.
Chapter 7: How does Parler reward its users?
And so in order to do that, we wanted to create a new platform, which we just launched, which is really a competitor to YouTube and TikTok, which is Play TV, which is available in the app stores now. And that's my shameless plug for this. I was going to ask you about it anyway. Shameless plug.
But yeah, so Play TV, when you go download Play TV, I mean, it's an experience that you're already familiar with. So there's no learning curve to upload a video, upload a burst, which is our version of a reel. So short form content. And we wanted to be able to create that really cool feel to the social media platforms that you guys are already familiar with.
But then we wanted to take it a step further, and we wanted to really protect our users' data. Because we know before, with social media platforms like Facebook and Instagram, the users are the product. Yeah. They're never the beneficiaries.
So when you click I accept when you join Facebook, for instance, you're accepting the fact that they are taking your data, they're selling it for billions of dollars when you look at the total number, and you get absolutely nothing in return. You get nothing. I mean, you get the experience of being on their platform, but you don't get any of the monetary benefit.
So what we did is we decided to integrate Parler into the blockchain and to create a whole reward system around the social media experience. So to create that utility using a social media platform. So we embedded our wallet, the Parler Pay wallet, into over 17 million Parler apps that are sitting on people's phones right now.
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Chapter 8: What challenges does Parler face in the social media landscape?
And every single day, those apps are receiving tokens for being a light node on the blockchain. Right. And so what's really neat about this is as you use Parler or Play TV or our network of platforms that we're launching, you earn these rewards every day that can be redeemed in our new Parler shop.
Or, you know, eventually, hypothetically, one day we'll be listed on several exchanges and you can figure out what we can do with the rewards there as you convert them into tokens and eventually crypto and cash. Yeah. So, you know, that's down the road. But, you know, for us, what we wanted to do is we wanted to make the users not the product, but the beneficiaries of everything that we're doing.
So the data is safe because we're never selling it. It's not part of our business model. It's not part of our revenue model. And then it's encrypted with the blockchain. Everything is safe through that. I love it. Google and Apple are probably selling our data as we speak. I think I heard somewhere it's like 900 bucks per person per day. Really? Per day? Per day. Holy crap. Yeah.
That's actually insane. That's how Tim Cook dresses so nice. He's able to afford those nice dresses. I did not know that was that much money, to be honest. I thought it was way less. But even so, the fact that they're selling it and profiting while the user gets nothing is... Well, do the math. I mean, Facebook has, what, 2.1 billion users? Yeah. Wow.
So I can't even do the math in my head on that. Mucho dinero. That's a lot of money. Their margins are high. And then you got the Facebook ads. That's all profit. On top of that shit. Which are horrible, by the way. I mean, you can't make... If you're a small business, I don't know how you survive with Facebook ads. It used to be a great place to market. It used to be great.
And now it's ridiculous. Same with Google. It's really hard to make ROI unless you have high margin. Yeah. Like a lot of e-commerce businesses that used to run ads, they can't anymore. Yeah. You know, it sucks. Those are like mom and pop shops, too. Those are like everyday people. Yeah. And, you know, they're saying, hey, we switched to AI. Our new AI targeting is amazing. It's not.
I mean, it's ridiculous. Back in the day, I used to own a marketing agency and we could do hyper-focused or hyper-targeted ads. You know, if I wanted to target someone that ate Cheerios for breakfast every day that was, you know, in their mid-20s that was Asian, I could do that. Not anymore. I mean, because now even with the targeting, it's, you know, their targeting has gone woke.
You can't even target how much you make anymore, right? Like the income. Oh, you can't do that. You can't target political parties. You can't do any of that stuff. Wow. You have to get really creative with your ads, you know, with your keywords and all that stuff in order to get them. Yeah. And a lot of them, they don't don't approve. No. No.
Like if Parler tried running ads, they'd probably deny it. Oh, yeah. We're a competitor. Yeah. Yeah, I think they spoke out against Parler, right? I saw some posts, like Facebook speaking out. Probably. Yeah, they banned you guys or something? Yeah, I mean, we have an account there, but we're so shadow banned with meta. I mean, you know, it's absolutely ridiculous, the games that they played.
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