Digital Social Hour
Be the Shark: E-Commerce Success Simplified | Robert Nikic DSH #1188
Tue, 18 Feb 2025 13:00:00 -0000
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🚀 Ready to simplify your journey to e-commerce success? "Be the Shark: E-Commerce Success Simplified" dives into the game-changing world of entrepreneurship with Robert Nikic, CEO of Why Unified, on the Digital Social Hour Podcast hosted by Sean Kelly! 🎙️✨ Learn how to shift your mindset, embrace failure, and take the investor's approach to building an e-commerce empire. Robert shares his incredible journey from humble beginnings to creating one of the top 50 fastest-growing companies in the U.S. 🏆 Discover how the Why Unified franchise model eliminates the risks of traditional business, making it easier than ever to start your own online store with trusted brands. 💼💡 This episode is packed with valuable insights about Amazon, Walmart, and the future of e-commerce. 📈 From the benefits of licensed franchises to why you should "be the shark" rather than pitch to one, this conversation is a must-watch for aspiring entrepreneurs and e-commerce enthusiasts alike. 🦈🔥 👉 Tune in now to learn what it really takes to thrive in the competitive digital space. Don’t miss out on this eye-opening discussion! Hit that subscribe button and stay tuned for more insider secrets on the Digital Social Hour with Sean Kelly. 📺💥 Watch now, join the conversation, and take your first step toward e-commerce success today! 🌟 CHAPTERS: 00:00 - Intro 01:57 - Why Unified: Mission & Vision 06:44 - Starting Why Unified: Founding Story 09:49 - How You Got on the Inc 5000 List: Achievements & Growth 14:25 - The Congressman’s Son: Personal Anecdotes 18:10 - Insider Trading: Ethics & Regulations 19:25 - Embracing Failure: Lessons Learned 22:14 - MLMs: Multi-Level Marketing Insights 23:55 - Dropshipping: E-commerce Strategies 26:54 - Why Amazon is the #1 E-commerce Platform: Market Dominance 31:58 - Walmart vs Amazon: Retail Giants Comparison 35:23 - Overcoming Failures: Resilience in Business 40:26 - Where to find Robert: Contact Information 40:40 - Where to Find Why Unified: Company Resources 41:03 - Outro APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Robert Nikic https://www.instagram.com/robertnikic https://robertnikic.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #businesscoach #bestfranchisestoown #franchiseecosystemhub #franchisebusiness #franchisorvsfranchisee
Chapter 1: Why is embracing failure important for entrepreneurs?
A lot of entrepreneurs really don't embrace failure, don't leverage failure, don't really want to recognize. That is a good thing. I personally love when bad things happen. When I get a phone call with the worst news, I wake up. If there is nothing bad happening, whether it be at the office or in life in general, I'm not content.
All right, we got Robert here from Why Unified. Thanks for joining us today, man. Hey, thanks for letting me be here. Absolutely. What's new with you?
You know, for the most part, LA is a really big adjustment with the weather. Because I'll never understand. In Florida right now, we just hit close, I would consider it sub-zero temperatures. It's less chillier in LA and actually in Vegas than it is in Florida. Really? What's up with that? Damn. Wait, so you moved to LA?
No, no, no. I didn't. I'm just saying, you know, in Vegas itself, it's less chillier here than in Florida. We just got snow. What? Yeah. Where are you at in Florida? We're in Tampa, Florida, but most of the panhandle had snow. That is weird. It's crazy. It came to Vegas and I'm just like, why is it warmer here than in Florida?
That doesn't even compute in my brain. Snow in Florida? Makes no sense. What the heck? Why'd you choose Tampa? You know, for the most part, I don't think there was a particular reason. It just, it wasn't Miami for the most part. You know, it was, it's a fine balance between Miami. Well, that state tax too, you know? Yeah.
No state tax. For the most part, yeah. That's why I chose Nevada. One of the main reasons. I was in Cali, man. Oh my gosh. 15%. And the weather is amazing, but just like the lifestyle is not there. It's only gotten up though, right? It hasn't gotten any better. No, it's gone up. Yeah. And networking is good, but you could get that networking in other cities. So.
Yeah, that's true. But it's also just for you, too, because, you know, people always fly over Nevada one way or the other. So, yeah, I'm sure you're capturing a lot of your audience. Oh, yeah. I don't struggle to get guests out here at all. You know, you flew in today. You know, almost everyone did. So talk to us about why Unified was new there.
Well, you know, for the most part, we became a top 50 company, grew rapidly over the last, I'd say, two years. I mean, you know, for the most part, you know, what's really important to understand why we grew is, you know, a lot of people, you know, have to ask themselves, why do they want to get in business? You know, there's a lot of inventors out there.
There's a lot of, you know, entrepreneurs out there, but a lot of them are getting into business the hard way. Look at this from an investor's perspective, right? So when an investor is evaluating whether they're going to invest in the company or not, what are they doing? They're trying to see, is this a proven concept? When I put money into it, is it going to make me money back?
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Chapter 2: What makes Why Unified a top e-commerce company?
It's just, you know, it's 2025 now. There's shortcuts. Why not utilize them and why not take a concept that's working and make it work for you? It's a safer route, right?
Much more so. I mean, let's think about what goes into building a business. At the end of the day, when you're building a business, you have to create the idea. If you're an e-com, you have to find the product, create the product. We're talking about significant upfront manufacturing costs. We're talking about the risk. We're talking about work, hard work, countless hours.
At the end of the day, not a lot of people are in that position to put that type of capital, time, and risk upfront. Definitely not. Plus the knowledge itself is pretty hard to obtain when you're starting out.
Tremendously. So it can take years. So at the end of the day, you know, entrepreneurs should really kind of take that route of why don't I take the investor standpoint? Because look at it this way, all the products that are actual platform offers to our store owners, their parent companies are all listed on the stock exchange. Wow. So think about it. Investors are putting real investors.
We're talking about credit investors are actually putting money into these actual, into these actual organizations, their parent companies. And why not take advantage of that and piggyback off of it, right? Why go through all the treacherous factors of actually building a business and all the risk when you don't have to?
So what we do is we really allow entrepreneurs to kind of be the shark instead of actually be on the other side of the sharks, right? Yeah, you're minimizing risk for the average person, right? Yeah, for sure. I mean, you've watched Shark Tank, right? Yeah, I used to love that show. I've probably seen every episode up until season eight.
Yeah, and I want to make it clear we're not affiliated with Shark Tank in any type of way. But when it comes down to it, all the sharks are there gauging one thing. Is there a proof of concept? Is there viability in the business? If there isn't, they can them. And if there is, they take the actual offer. So with our actual franchise model, the reason we became that top 50 on the Inc.
5000, it wouldn't surprise me if we hit number one this year. is simply because we've taken a model that's really been out for decades. There's nothing new about it. And we've fully mainstreamed it and made it available to entrepreneurs so they don't have to go through the same exact risks as everyone else does. Right, you didn't reinvent the wheel.
No, absolutely not. And I don't think any entrepreneur should reinvent the wheel. I think a lot of them are just... You know, number one, procrastinating on the word entrepreneur is really overused. It's over. It's almost a negative word. It is. It is. I personally hate it. I use it for just more so, you know, giving context. But when someone says they're an entrepreneur, it's not really. Yeah.
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Chapter 3: How does the Why Unified franchise model work?
I don't think it's ever too late, but maybe it's just not an appropriate time in life. How can I just go ahead and take an investor's approach and say, why can't I just jump into something that's kind of already working? Don't actually be the one going in front of the shark. Just be the shark in itself and do what they do. Sure, you don't have to do it on a large scale of millions of dollars.
You can start very small and grow into it. And that's exactly what our actual franchise platform allows you to do. So we're the only actual online franchise that allows you to start a franchise for up to $8,000. So there's no other franchise model out there that allow you to do that. Every other franchise model, you need hundreds of thousands of dollars. You need huge net worth requirements.
But here's the problem. The fancy red tape that's there is there for a purpose, right? It's there for qualification. You're running a business under their brand. The problem is there's the net gains over a five-year period. They're not here over a short-term period and a lot of
entrepreneurs that aren't really designed for it, that want to jump into a model, they need something relatively sooner than later. Right. Right. To actually validate that investment that they made. Yeah. You got to be careful. Certain franchises are fads, right? For sure. Like the yogurt one. For sure. Frozen yogurt. I didn't hear about that one. Tell me about it.
Well, frozen yogurt was big in America, probably when I was in high school, but a lot of them went under. Really? It was like a dessert trend, I guess. But yeah, there's a lot of franchises where like it's around a trending food or whatever. Right, right, right. And it dies off. Was it an MLM or? Uh, no, that one wasn't, but yeah, there's MLMs too.
Yeah. No, that's all silly stuff at the end of the day. The Forex ones. Oh yeah. Yeah. Those are nasty. That's silly. You know, what I never understand is why people still believe in that. Yeah. MLMs, you know, they get a bad rap unless you're at the top.
You know, that's, that's what it brings me to is a lot of people aren't built for entrepreneurship. So they rely on these little scams at the end of the day. And, uh, what I don't like about it is they know going into it, that it's not the right thing to do. They know the odds. They know the risks. And at the end, they play victim about it.
Yeah, I think 90% of people lose money on them. Something crazy like that.
And it's publicized. So at the end of the day, they come out of it and they say, oh, I was scammed. And at the end of the day, sure, many of these people truly were. But that's how you can take that. How can I just take, okay, I failed. I lost tons of money. What am I going to do about it? Am I going to be here and sit here and cry about it? No. Okay, great. I lost $28,000.
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