Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Thu, 17 Oct 2024
Today’s episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek. I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links: Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People’s Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There’s no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Hello and welcome to Decoder. I'm Neil I. Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other products. Today, I'm talking to Digitas CEO Amy Lanzey, and you'll notice this episode is a little different. We recorded this conversation live on stage during Advertising Week in New York City at an event graciously hosted by Adweek magazine.
We've actually been dying to talk to Amy for quite a long time. Digitas is one of the most important agencies in the entire advertising business, with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat.
Amy is really sharp on what value a company like Digitas brings to its clients and the role her company plays in the online ecosystem. But it seems very clear that all of that is changing rapidly as more and more ad dollars go directly to creators and influencers on those platforms instead of ad agencies and the platforms themselves. As you'd expect, Amy has a lot of thoughts about this.
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