Amy Lanzi

Thank you for having me.

Thank you for having me.

Thank you for having me.

Wonderful, it sounds good. I'm a little scared, but it's gonna be good, yes. All right, let's start with the basics.

Wonderful, it sounds good. I'm a little scared, but it's gonna be good, yes. All right, let's start with the basics.

Wonderful, it sounds good. I'm a little scared, but it's gonna be good, yes. All right, let's start with the basics.

Yes, okay, so Digitas is an agency inside of Publicis Group. We are a modern marketing agency versus advertising, which is very important. Our value prop to our clients is around delivering networked experiences. What that means is how do we know more about them to earn the right in their own network? So that means the network of you, all the channels, all the places you spend time.

Yes, okay, so Digitas is an agency inside of Publicis Group. We are a modern marketing agency versus advertising, which is very important. Our value prop to our clients is around delivering networked experiences. What that means is how do we know more about them to earn the right in their own network? So that means the network of you, all the channels, all the places you spend time.

Yes, okay, so Digitas is an agency inside of Publicis Group. We are a modern marketing agency versus advertising, which is very important. Our value prop to our clients is around delivering networked experiences. What that means is how do we know more about them to earn the right in their own network? So that means the network of you, all the channels, all the places you spend time.

I need as a brand to be able to earn the right to be able to be part of your world. And then now I'm able to make loyal consumers and drive sales over time.

I need as a brand to be able to earn the right to be able to be part of your world. And then now I'm able to make loyal consumers and drive sales over time.

I need as a brand to be able to earn the right to be able to be part of your world. And then now I'm able to make loyal consumers and drive sales over time.

So to our North Star is following attention. So and that's pretty simple. When I say that to you, it means a lot when you're, you know, if you're working on a brand that's trying to get to Gen Z versus Generation Alpha, etc. And so we look at it as where should we be spending time to make authentic connections? for our brands.

So to our North Star is following attention. So and that's pretty simple. When I say that to you, it means a lot when you're, you know, if you're working on a brand that's trying to get to Gen Z versus Generation Alpha, etc. And so we look at it as where should we be spending time to make authentic connections? for our brands.

So to our North Star is following attention. So and that's pretty simple. When I say that to you, it means a lot when you're, you know, if you're working on a brand that's trying to get to Gen Z versus Generation Alpha, etc. And so we look at it as where should we be spending time to make authentic connections? for our brands.

So that could be on a social platform, that could be on Roblox, that could be on ad-supported Netflix now, right? It could be in all those different places. And it's really about using intelligence to be able to figure out, is this a place I'm spending time? Is it a way I can create loyalty? I can create loyal consumers and then ultimately drive sales, obviously. But that's how we think about it.

So that could be on a social platform, that could be on Roblox, that could be on ad-supported Netflix now, right? It could be in all those different places. And it's really about using intelligence to be able to figure out, is this a place I'm spending time? Is it a way I can create loyalty? I can create loyal consumers and then ultimately drive sales, obviously. But that's how we think about it.

So that could be on a social platform, that could be on Roblox, that could be on ad-supported Netflix now, right? It could be in all those different places. And it's really about using intelligence to be able to figure out, is this a place I'm spending time? Is it a way I can create loyalty? I can create loyal consumers and then ultimately drive sales, obviously. But that's how we think about it.

So it's an audience first mindset versus thinking about how you are investing in TV, which would be, I would say, the step change from the from to what you just sort of said. And the platforms really blur that world because how do you define who is a video partner? What does that mean? So that could be YouTube. That could be. So that's something we really think about is like the time and context.

So it's an audience first mindset versus thinking about how you are investing in TV, which would be, I would say, the step change from the from to what you just sort of said. And the platforms really blur that world because how do you define who is a video partner? What does that mean? So that could be YouTube. That could be. So that's something we really think about is like the time and context.