“Cult of Body & Soul” is a docu-podcast series created & executive produed by Jess Rothschild which brings to life how the boutique indoor cycling (spinning) phenomenon SOULCYCLE captured the New York City fitness zeitgeist. We will take you behind the curtain of the cult of personality that forms between instructor and rider, the elusive instructor training program, the untold story of how Julie Rice and Elizabeth Cutler founded the company and the political scandal that extinguished the public's good-will for the brand. Featuring interviews with instructors, studio managers, front desk staff and corporate HQ employees. Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What makes SoulCycle a cultural phenomenon?
From its inception, SoulCycle was the hottest, fastest-growing fitness studio in New York City, catering to the rich, obsessive, famous, and fame-adjacent. A lot of the instructors partied hard.
Chapter 2: How did instructors contribute to the SoulCycle lifestyle?
I mean, partied hard. So the young ones would stay out all night doing God knows what, a lot of drugs, and then coming in, popping an Adderall, and then, like, getting on the bike, spinning a million miles an hour. Ah!
Chapter 3: What were the party habits of SoulCycle instructors?
We made it this monster, this beautiful fucking monster of a whole bunch of bikes in a dark room.
Chapter 4: How did SoulCycle grow into a 'beautiful monster'?
We were all hot and wild and some of us homewreckers, some of us on page six. We'll explore how this cultural phenomenon captured the zeitgeist in a way nothing has before or since.
Chapter 5: What controversies surrounded the SoulCycle brand?
We're on a bike in the dark. You're going nowhere, but we went everywhere. We went everywhere.
Oh, well, I am so adored by this community. I can say whatever the fuck I want. I can do whatever the fuck I want. What a rush. Noon on Monday.
It was like bracing for war. Noon on Monday is not a thing anywhere else. It never was before and it never will be again.
Make no mistake, it was a magical time. But they're like anything. There's always when you peek behind that curtain.
This is the cult of body and soul.
At the risk of sounding dramatic, it's euphoric. It was club culture meets fitness meets guru meets self-help. There was nothing like it. Never was, never will be.
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