Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Tue, 26 Nov 2024
In This Episode You Will Learn About: Start with SMALL, INTENTIONAL actions to create MASSIVE results. Take CONTROL of your story by defining your goals and sharing your unique value. Invest in YOURSELF with education, experiences, and opportunities to guarantee your growth. Use your personal brand as the LAUNCHPAD to SUCCESS. PROMOTE yourself WITHOUT apology by sharing your wins, your expertise, and how you create impact. Resources: Join our Elevate Your Influence 8-Week Bootcamp: https://elevateyourinfluencebootcamp.com/ Use Code ELEVATE for 50% off your seat - we have payment plans for you too! LinkedIn & YouTube: @MelanieBorden Instagram: @humantobrand Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Oracle is offering to halve your cloud bill if you switch to OCI See if you qualify at oracle.com/MONAHAN. Download the CFO’s Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Call my digital clone at 201-897-2553! Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Show Notes: What’s keeping you from claiming the extraordinary life you DESERVE? The only thing standing between you and SUCCESS is the courage to START. Returning guest Melanie Borden, CEO of the Borden Group, proved that when you SHOW UP, even imperfectly, you send a RESOUNDING message to the world: “I’m here, and I’m READY for more.” Join us in the Elevate Your Influence Bootcamp and take the FIRST STEP toward the life you deserve. With live coaching, actionable strategies, and the support of a powerhouse community, you’ll walk away with the tools to claim your next level of success. The BEST time to take action is NOW—don’t let fear steal another moment of your BRILLIANCE! If You Liked This Episode You Might Also Like These Episodes: #473: CLAIM Your Space and CHANGE the Game with Heather and Melanie Borden! #467: Life Is RIGGED In Your FAVOR With Heather! #368: The Top Hacks To Elevate Your Influence, Attract Clients & Crush Your Goals This Year with Heather and Melanie Borden!
Chapter 1: What actions can I take to create massive results?
What I've seen specifically with those who have had success with LinkedIn, with other types of social and being able to monetize it for their business is it's not necessarily in every single post, but they're putting out there, this is what I do. This is who I work with. These are the results that I get. And this is how you can contact me. Because if you don't promote yourself, no one else would.
Come on this journey with me. Each week when you join me, we are
I'm ready for my close-up.
Hi, and welcome back. I'm so glad you're back here with me this week. Okay, it's so rare that I have somebody on multiple times, but my good friend, Melanie Borden, I've had her on, I don't even know, three, four times, but she's back today, and we are breaking down some very important things for you. Melanie is the CEO, founder of Borden Group.
Melanie, why don't you break down for everybody what it is that you do at the Borden Group?
Great question. So happy to be here, Heather. Thanks again for having me. So I work with executives and executive teams on their personal brand go-to-market strategy.
Ooh, and so many people do not have a go-to-market strategy. And it's so important. For everyone listening, number one, the most important and best investment you're ever going to make is the investment you make in you. That is fact, right? The minute that you invest in yourself, you're announcing to yourself, to the world, to the universe, to everyone that I am worthy of more.
And P.S., the one thing no one can take from you are the investments you make in yourself, right? Your education, your experiences, your network, all the things that are within you, those are the things to invest in. So-
When you are leveling up, when you're developing a strategy, when you're educating yourself on what it takes to grow on LinkedIn, to grow a business, the best and fastest shortcut is to work with somebody who has been where you want to go. That's critical. So do your homework, do your due diligence.
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Chapter 2: How can I take control of my story?
And that's one of the greatest things about the LinkedIn platform that I love is that there's over a billion people There's so much opportunity for everyone. Less than 1% of the platform is actually posting the way that people post on Instagram or on a TikTok or even on X. So the opportunities are just limitless. And why wouldn't you want those opportunities?
And it's not just because of, you know, you and I being a larger creator, it didn't start that way for us, but because we've showed up and we found where all the fish are and we're continuing to fish. Now it's somebody else's opportunity to learn from us, to be able to do exactly what we do.
And even in the same space that we are both working in, why wouldn't you want to find someone who's done it before you, who can show you the rope so you don't have to go through that trial and terror?
If you're anything like me, you are too busy doing 800 different things in a day to sit around and think about how you can improve your life. But there are some simple things that you can do that make a huge difference. I mean, let's stop and think about having the right undergarments. They make a huge difference.
But too often, we are not taking the time to find out what the right product line is. Well, I found it for you. If you didn't know, I live in Miami where it is extremely hot already this time of year. We are already sweating like crazy. So I'm always on the hunt to find a bralette that can beat the heat and the humidity without irritating my skin.
The Fits Everybody Scoop Bralette is everything that I was looking for. The fabric is soft, but the product offers this incredible support as someone who has a larger chest. It holds everything in without digging, without lines on your skin when you get changed at night. No squeezing, no matter how hot it gets here. The straps never fall. I've never had a bralette like this before.
I'm also super active, and I'm always on the go traveling. My schedule is jam-packed, and I need a bralette that can keep up with my active lifestyle. I recently discovered the Fits Everybody Racerback Bralette, and I didn't even know there was a product like that that existed. It looks perfect under t-shirts, flawless, no lumps, no bumps, while holding me up.
I mean, finally winning thanks to Skims. Shop Skims Fits Everybody Collection at Skims.com. After you place your order, be sure to let them know we sent you. Select podcast in the survey and be sure to select our show in the drop down menu that follows. It's Skims Fits Everybody Collection at Skims.com.
And when you place your order, check out the Creating Confidence and let them know we sent you and that we are looking out for you. You are welcome.
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Chapter 3: What investment should I make in myself?
I typically don't see people move that fast, but seeing that success and watching her and how happy she is now, and forget about the fact that she's a mother. Her kids saw her go through that. So her kids saw when you're not happy, when you have fear, You need to find ways to move through it. You need to invest in yourself.
You need to access a framework and an action and accountability team that's going to hold you accountable and push you into that fear so that you can actually find everything that you're looking for on the other side. Melanie, break down for us some of the success you've seen with some of your clients.
One of the things that I've often been come to is specifically when someone works with me, they have something very specific that they're looking to achieve, just like with you, Heather. They have something, whether it's a product launch, they're looking to hit a revenue goal, they're hoping to start a new vertical within their organization. They have something specific.
So about a year and a half, almost two years ago, a client came to me and what he was really looking to do was to create a channel for internal employees to see what the culture was like, to see who he was. In addition to that, to bring in new employees.
So employee acquisition was so important for him that he had this presence to be able to showcase his company values, their mission, their vision, all the things, and to really humanize his business. So when we started working together, he had about, I want to say 130 employees. We'll flash forward to 2024. Right now, they just cracked 200 employees at the company. And he is getting into meetings.
People are talking to him about his LinkedIn. He is having opportunities with companies where they already know him. They know what he's about. They feel like they know him. They sit down and they talk to him. He posts about his dog, his sons, what he's doing on the weekends. He loves to exercise. He's posting about that.
It's just so wild to see how someone who originally had come to me did not really have a presence who's now considered to be a thought leader in his industry just a year and a half later. And people know who he is and they know what his business is and they know what they're doing. And it's creating so much visibility and opportunity for not only him, but also for the employees at his company.
So it's awesome to see so many different types of people that work in so many different types of roles being able to leverage in it. It really goes back to mindset. And it is what you think. If you think it doesn't work, and if you think that the platform itself doesn't
isn't great and you're not going on podcasts and you're not writing articles and you're not doing blog posts, you don't have a newsletter, then you know what? It might not work for you because you're not really thinking the way that someone who has success thinks, which is, yes, this is unbelievable.
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Chapter 4: How do I promote myself without apology?
or how to help internally your company now. So there is really no limit on anyone who would be joining. We want you in. We want to help you. And the space is there for you. You just have to claim it.
And we get phenomenal results. I mean, the testimonials for our work, you can go on my LinkedIn page. You can go on my website, heathermonahan.com. Same with Melanie. We both have a
countless stories of unbelievable breakthroughs that people are having that are not only driving more revenue for them, but like we said, bringing them back from unemployed to creating a side hustle, getting promoted, landing board seats, writing books, landing TED Talks, the amount of success that we're seeing. is people just want that blueprint of like, how did you do it? Teach me how to do it.
And then when I run into roadblocks, teach me how to overcome them and hold me accountable. And when that recipe comes together with the different frameworks that Melanie and I have both been testing and trying our entire careers, we found the strongest, most powerful breakthrough frameworks
that are going to enable and empower you to get the kind of success that you are looking for and unlock those potentials for you, for your brand, for your personal brand, and for your future. So don't wait any longer. Don't circle the drain. What you've been waiting for is here. We've created it for you. It's eight weeks. It's January and February. It's every Tuesday at 6 p.m.
You are going to be live with us one hour each week. We have a WhatsApp group where our team is constantly... online, answering questions, supporting one another, supporting one another's posts, using so many of the tips and tricks and hacks that we have to really grow your brand, grow your post and get results quickly. You're getting all that access.
What Melanie just took you through, the Google Drive is massive. And we're going to walk you through all of the different worksheets, all of the different strategies, all of the different information that you're going to be able to take into your hands and empower yourself to go for more.
Yeah, we have so much content between the two of us and that we've put together specifically for this. So every single week when we meet, you not only get the WhatsApp, we also have the video going out that we record every week. We also record the audio too. So you can listen to it like a podcast. take notes, et cetera. Everyone is super engaged.
And we also have a Dropbox that's separate that also has tons of eBooks and other resources and content In addition to that, we can go through Heather is also has our 30 day accountability program. And I also have a community and course that has additional content for everyone.
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