Melanie Borden
Appearances
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
When I felt that things were shifting in my business and I wasn't getting the traction that I wanted, I realized I wasn't being specific about my offer and I wasn't saying I'm available to work. This is how I work and this is how you can work with me. And nine times out of 10, when I go on someone's profile or if I'm going through someone's content and they're saying it's not working,
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And that's how trends start. I mean, that's how it happens. That's how things go viral. When you see someone else who's having success and then especially giving someone credit for it, I mean... That's very nice of you. And that's definitely something that you don't see every day.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And that's exactly how you see all the different trends start that happen, whether it's on LinkedIn or Instagram or TikTok or wherever, in any form, whether it's in the actual post or music, etc.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
I think AI is scary to a lot of people, especially those of us who have a 19 in our birth year. I think it can be intimidating. I know for myself, I really didn't start leaning into AI until last year, but really, really immersing my business in it until this year. But there is a company whose program I love called Opus Clip.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And essentially what they do is instead of going out and hiring a video editor, as many companies are trying to figure out, is this worth the investment? What are we doing? How are we going to do it? Do we need a video editor?
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
It essentially takes all the guesswork out of everything that you're doing with video because you take an MP4 or a link to a YouTube video, you drop it into their platform, and then you set the parameters of what you want the video to be. How long do you want the video to be? Do you want AI B-roll? Do you want regular stock B-roll? Do you want to take anything out of it?
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
what people always want to know from you what is the latest and greatest on linkedin what do they need to be doing why do they need to be there help us cut to it okay so something that i've been seeing lately and it's constantly changing i always tell people when you're putting out content you want to focus on what is best for you but also be aware of the platform and the algorithm
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And it essentially will clip for, let's say for example, a video that's four minutes long, it will clip 25 different videos for you. And so it's so simple. Once you get the hang of it, and you just flex that muscle, it's super easy. But kids, as you know, like my kids are 9 and 10. They know how to use ChatGPT. They know how to use DALI. And I didn't even really train them how to do it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
I just said, tell it what you want to do. And the best way that I would explain any of these AI systems is you just have to treat it like an assistant. You treat it like it's an intern, especially for those of us who run businesses and have people working for us. It's a really easy way to kind of start getting the hang of it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
That was the best analogy someone ever gave me, because then for me, I was like, OK, I can do this. I can do AI. I can go in and I can start the prompts. And now it's really transformed it. We're now, as Heather knows, I mean, we can give my daughter this recording and she will turn it into 25 different clips and opus clips. And she's 10.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Yeah, no, that's a great question. So one of the things that I've learned along the way I mentioned earlier is when you have your calls recorded and they're on something very specific. And when I'm working with someone, we're building strategy and it's usually on a specific topic where I'm getting to know a client and we're having a conversation.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So just like with building out LinkedIn posts, we're doing that same thing with blogs. We're doing that same thing with e-books. Well, we're taking recordings of calls, just like you and I are on right now, Heather. And we're taking these recordings and we're putting it into AI. Then we're editing it. And then we're putting it back into AI. And then we're editing again.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And then we're putting it in, formatting it. And we have a finished piece of work. And it's something where, just as a reference, an e-book before I started using AI would take my team and I probably two to three months to complete. And collectively, it would probably take about 30 hours, okay? Now it will take us less than a day and collectively would probably take a total of one hour max.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So it's a significant difference in the amount of manpower. And there's so much more on that topic, too, from an efficiency standpoint for businesses. but it's wild and it's so worth everyone investing into it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And it's constantly changing. And there's so many people who are talking about it. And when I say, you know, what's best for you, meaning the time supposed, et cetera. So for years, I religiously posted at 7 45 AM. I would be getting my kids ready from school, you know, doing drop-off and making sure that I'm still engaging with content at that set time for almost three years. I did that.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
That's a great question. And to your point about having your own audience versus the platform, I had created a LinkedIn newsletter a few years ago and I grew it and I grew it. And then I realized, man, I can't download all the contacts from the newsletter.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And so what I started doing was trying to now post this weekly newsletter and convert them and bring them to my own website to get them on my list versus having LinkedIn on the list. So every week I have a blog or a newsletter that goes out, and we actually also format it as a blog a little bit differently.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
We run it through AI, and then we also post it on humansabrand.com forward slash insights, where your team can see everyone that's there, all the blog posts that are there that were written by me versus the guest posts. They're all written by AI. All of them are. And you could see how the tone is very similar to mine. I mean, it is me.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
We've trained it to sound like me and it's listened to me for long enough and it knows who I am and it knows the type of words I use. But having that LinkedIn newsletter go out is definitely a way to kind of bring people to you. And I know you do the same thing. And one of the reasons I love the LinkedIn newsletter is because number one, you can send it out as a post.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Then if you have your notifications on in LinkedIn, a notification goes out letting you know Heather Monahan just posted. And then you also get an email about the newsletter too. And you see it come through as an email directly from you. And then in that newsletter, you can have those multiple moments of conversion where you can bring them over to if you're selling a course, if you are
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
launching a book, whatever it is, or you just want to convert them onto your list and you're giving away this free ebook is another really great way to kind of monetize your newsletter as well.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
One of the things I hear a lot is from women who are looking to make transitions in their career.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So maybe they're looking to take the next step and apply for a C-suite position role within the organization, or maybe they already have and they were turned down and now they're trying to figure out what the next step is and how do they position themselves on LinkedIn or how do they start a coaching or consulting business and manage that while still in that role while also building it in the background and where to start and how to do it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And especially if they're managing a family too, how that looks like and how they can do that. So I get a lot of questions about setting up a consulting business and what that process looks like. The other thing I hear a lot about is really just what content works best for conversion. And I always tell people there's really four types of
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And then I got super busy and I said, you know what? I need to find a different time to start posting. And at first I was really unsure about it. And then now I've been posting consistently. After 3 p.m. in the afternoon, and my posts have been performing so well, and we're seeing the same thing with clients as well as video.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
pillars, if you will, of content that have always worked well for me, works well for my clients. I know it works well for you too, Heather. And that's educational content, right? So anything where you're teaching someone something that you were talking about for giving value, well, you just teach them about what you do and how you do it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Because nine times out of 10, a lot of people won't do that because they're so afraid someone's going to steal their secrets. Well, there are no secrets because everything's already been said and done, like you mentioned earlier about the Bible. So it's something that People want information. They want to learn. And that's why they're on LinkedIn is a lot of times is to learn something.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Also sharing what other people say about you. So user generated content that can come from colleagues, clients that can come from, you know, reviews that you have. It can come from the comments section on a different social platform. It can come from emails, et cetera. Letting people know who works with you and who else trusts you is a big one. personal content.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And that doesn't have to be you're sharing what you ate last night for dinner. It could be your personal perspective on your journey from being the chief growth officer to having this speaking business and being a coach. You can share that journey and what that was like and all the in-betweens and not have to share something that's super deeply personal.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Because I always say that there's a difference between personal and private.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
and things that are private you might not want to share but it's going to be different for everybody and really lastly is promoting yourself when i felt that things were shifting in my business and i wasn't getting the traction that i wanted i realized i wasn't being specific about my offer and i wasn't saying i'm available to work this is how i work and this is how you can work with me and nine times out of ten when i go on someone's profile or if i'm going through someone's content and they're saying it's not working
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
I look at them and say, it's because you're not asking for it. So always ask for what you want, not to do it every day, but you should ask for what you want. Cause if you don't, you're not going to get it. Oh, so good.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Video has been doing really well and performing really well on LinkedIn too. And there's so much opportunity for every creator. It's like less than 5% of the people who are on the platform. It's a very low number, close to 1%. that are posting. So the opportunity is there for everyone, not just for someone who has a follower base, but literally for someone who's growing.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Melanie, what else are we giving our people? It's going to be really awesome because a lot of times I know for you as well, I do one-on-one sessions with people. We have a shared working document. There are action items. Each time there's an agenda.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
But a lot of times if someone's not following up and doing a follow-up meeting, a lot of times the progress that I'm seeing is just on LinkedIn or through them updating me over time. And so being able to have that one-on-one interaction and the accountability of having each other and being able to say, okay, this is what you have to do after this week.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
I look at them and say, it's because you're not asking for it. So always ask for what you want. Not to do it every day, but you should ask for what you want. Because if you don't, you're not going to get it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And then the next time we meet, you will have those items completed. And that's the hardest part. I really feel if you have so much going on and that's really the women who are going to be working with us are the ones who have it all. And they're trying to juggle everything, but they're also trying to progress their life forward.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So when you have two other women like us who have been there, done that, and now we can show them and help them through all of our learnings. It's going to be a game changer for them.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
which is probably the majority.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Yeah, absolutely. The other part of it too, is there's so much that there is to learn, especially when you're growing your personal brand and trying to get to that next level. So as an example, how do I start and grow a podcast? How do I start and grow my LinkedIn? What am I supposed to use if I need to book a speaking engagement? Where do I start? And maybe I don't necessarily have a
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
but I really need someone who has been there, done that, gotten the t-shirt, which both of us have, and that way we can guide them to where they need to go.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
One of the things that I started looking at was my analytics in terms of what topics were performing the best. And that's what I started doing the videos on. And I'll give you an example. Something that we deal with all the time, I know you deal with this too, Heather, are trolls. And we deal with this all the time.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Thank you. Thank you. Thank you. Thank you for watching.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
When you put yourself out on social, you have to find a way to really react and engage with people in a way that you have the best way of doing it. And a lot of times people go to market and they just kind of wing it. Businesses do that. Individuals do it. And my recommendation is to have a plan, have a strategy, and talk about it if it's working for you.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So for me, that's the topic that works really well for my videos. They always perform well when I talk about trolls. Whether it's a video or a static post, to look at the posts that are performing well, then look at other people in your industry who are also posting about topics that are relevant to your market.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Well, it's interesting that you asked that because one of the things that I always coach my clients through whenever they're launching their personal brand, specifically on LinkedIn, is that a couple things will happen.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And most people do not necessarily want to be quote unquote, influencers, they have a specific goal, whether they're looking to move their industry, they're looking to get into the C suite, maybe they're looking to launch their consulting or coaching business. And I tell them the first metric that we look at
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
is something that you're not going to see in your analytics platform on LinkedIn or another analytics platform. And that's that word of mouth metric where someone will see your post and then they'll do something. As a result, they'll text, they'll call, they'll send a message, they'll mention it in the office. Something will happen.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And to us, that's a signal that they're getting visibility, which is the ultimate goal on LinkedIn, especially when you're making this massive change in your career, because a lot of times when someone comes to me and someone comes to you, Heather, that's what they're looking to do. They're looking to make a change.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So the only way to really make the change is to kind of roll with what comes along with it.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And there are other ways too, that you can make a splash on LinkedIn without having to post content, such as identifying what your goals are, who you want to be working with, what industry that you want to be working in, and then reaching out to those people and connecting with them and then engaging with their content.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And that's one approach that some people have who are afraid of the red flags or the red tape that might come along with posting on LinkedIn too.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Of course. You have to be intentional. When you're intentional with anything, it's going to yield results. And the way that I frame LinkedIn... to a lot of people is think about when you were a kid and you were doing chores and your parents say, save it for a rainy day. So this is your LinkedIn is the professional rainy day fund.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
Because like you said earlier, you don't know if you're going to get fired. You don't know if you're going to lose your job. You don't know if tomorrow you're going to have massive tragedy and you're going to need to take some time off. No one knows what's next. But what you can control is how you move forward. And whenever I'm working with anyone, if they have a specific goal, right?
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So talent acquisition is a great way for someone to go to market on LinkedIn because they want to bring in new people and they want their forward facing brand to be representative of the company, whether it's the CEO, whether it's the CRO or whether it's the director of sales within the organization. And the thing is, is that if you leave that organization, your brand goes with you.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So it's always good to have that backup for yourself. So that way, no matter where you go, you have that network that you can rely on. It's also a great way to meet new people, to survey your network. To find out and just find out what's happening in whatever industry that you're in and just to talk to people because you just never know who you might be. Yeah.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
It's so common. It's definitely something I hear all the time. I know you hear it too. And it's funny that you asked that. I was on LinkedIn today and I was scrolling, just seeing what was in the feed and One of the creators in my network had posted something about every week he's posting and he's spending time every single day, certain amount of time a day, just writing.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
And I thought back to myself when I first started, similarly like you, I didn't really have time.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
not necessarily a network i was in one specific industry i came from the car business so my network was in new york new jersey the tri-state area and one of the reasons for me going on linkedin was to broaden my horizons and to meet more people and to just create a name for myself and so but i was thinking back to when i started and i just started documenting my day-to-day it was during the pandemic it was crazy wild time and i started following people like yourself
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
I started seeing what other people were doing. I was looking at what was making me feel good because it was at a time where everything was just so chaotic, which is very similar to today. The chaos really hasn't changed much in the last five years. It's just adjusted. But one of the things that I was doing regularly at my job was meeting with all of our vendors. I was working as a VP of marketing.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So I was recording all of our calls regularly. Or the vendor was recording our calls and they would send me the recording after our meetings. And that was something that I was doing every single day. And what I didn't realize at the time was I had this treasure trove of content. I had a huge amount of content that I didn't realize that I could tap into.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
So for someone who's just starting, start recording your calls that you have, your meetings that you have, because nine times out of 10, you can go back to that transcript. You can pull some of that. You can edit it. And you can turn it into something for yourself that you can use for content. So another thing you can do is introduce yourself. Reintroduce yourself.
Creating Confidence with Heather Monahan
Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
If you haven't posted on LinkedIn and you're looking to make a change, introduce yourself and be specific with your offer. Are you in between jobs? Are you looking for something new? Are you launching a business? What are you doing? And share that human side of who you are and where you've been and where you're going. That's so good.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
What I've seen specifically with those who have had success with LinkedIn, with other types of social and being able to monetize it for their business is it's not necessarily in every single post, but they're putting out there, this is what I do. This is who I work with. These are the results that I get. And this is how you can contact me. Because if you don't promote yourself, no one else would.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
It's just so wild to see how someone who originally had come to me did not really have a presence who's now considered to be a thought leader in his industry just a year and a half later. And people know who he is and they know what his business is and they know what they're doing. And it's creating so much visibility and opportunity for not only him, but also for the employees at his company.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So it's awesome to see so many different types of people that work in so many different types of roles being able to leverage in it. It really goes back to mindset. And it is what you think. If you think it doesn't work, and if you think that the platform itself doesn't
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
isn't great and you're not going on podcasts and you're not writing articles and you're not doing blog posts, you don't have a newsletter, then you know what? It might not work for you because you're not really thinking the way that someone who has success thinks, which is, yes, this is unbelievable.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
There are these opportunities and I am going to hit my goals because this is the place that I'm going to be in to hit them. And that's just one example of so many where we see it happened all the time in real time. And it's so exciting. I can also tell you a story about a woman who I worked with who, when I met her, she had roughly 30,000 followers on Instagram.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And when we talked about LinkedIn, you know, she would say, I'm so tired of doing this Elaine Venice dance where, you know, I'm dancing on these videos. It's not necessarily resulting into the high ticket clients that I'm looking to attract, right? And I had said to her, have you thought about posting on LinkedIn? What are you doing with LinkedIn? And she had about 20 connections on LinkedIn.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
What she said to me was the people who I want to work with, I don't think they would hire me through LinkedIn. And I said, you want to know something? This is where the people who have the many who are looking to hire people like you, because they're in this mindset of doing business when they're on the platform. Yes, it is social. Yes, it is very much like a business Facebook. Great. Perfect.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
They're in the mind to spend money. They want to make money. And you are there in the right place at the right time. So flash forward a year later, she's over 25,000 connections on LinkedIn. She sold out of her high ticket clients that she can take on for the month. And she also started a group coaching program, which also sold out.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And it's just because she changed her mindset from, hey, this doesn't work. to this does and then followed it up with that action behind it. And now she's making more money than she ever had. And she couldn't be happier. And it just took her getting to the place of, hey, I need to start doing something. And if let me try this and if it works, great.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Let me have those KPIs to determine if this is something that works for me or if this is something that doesn't work. So it's very cool to see this happen. in real time. And it feels good also as the one who's, you know, working alongside them as their coach or helping them execute on it.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Yeah, absolutely. So one of the things that Heather and I are working on together is in the bootcamp that we're running is this manual. And essentially every week when we're meeting with the group, there is a specific topic that we're going through and we're teaching them a variety of different topics as we go through the class the day that we're doing it.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And part of it was pre-built based on Heather and I, based on the experience that we've had with clients, our personal experience, But then what we've been doing is we've been actually customizing everything that we're going through in the class every week. And there is actionable steps for the class to take for the following week. So they get closer to their goals as well.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So we had it preset, but we're also customizing it in a way. So it's more custom for the class. And so again, It's great because they're getting all this information in real time and they're learning things that they wouldn't necessarily have without really sitting with Heather and I together from both those unique backgrounds.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And so this is just a snapshot of the manual that we're working on together. And there are things that a lot of times people don't necessarily know. People want to be out there. People want to be active. Heather, you just brought up such a great point about what happens when someone Googles you. So that's part of the foundation of your personal brand.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
What other platforms outside LinkedIn are your potential clients? How are you set up? Where is someone going? Are you giving them options outside of your LinkedIn profile? of how to contact you. If you don't want someone contacting you through your company page, which a company you might not own, do you have a landing page? Do you have your own personal website where someone can go through?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
What are people seeing when they're Googling you? What videos are showing up for you? What is your... positioning in the Google search engines. Is there anything, do you have a digital footprint? So all these foundations, you know, what do you look like? You know, who are you talking to all that positioning?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
All of that is something that a lot of people kind of breeze over and then they end up burning themselves out when they're posting online. or really when they're building their brand in all facets, because they say this didn't work. Well, maybe it didn't work, or maybe you need to reframe it and think about it a little bit differently.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And this is why Heather and I have really come together to be able to do this bootcamp.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So one of the things that I personally look at LinkedIn as as a funnel, I really do truly look at LinkedIn as a funnel. And if you think about the platform, if you think about your page, I almost feel that your positioning and who you are, which is essentially the foundation of your personal brand, but who you are speaking to is almost more important than your content itself.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And you can really speak to that person directly through your profile. And so one of the things that I always talk to people about when they say to me, this doesn't work. And by the way, I'm not just talking about people who are in other fields outside of what we do. Even people who do what I do, Heather, i.e. people that work in personal branding or people who work in marketing.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
I want to work with those people too, because the more people who are...
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
in my mind, going to market on LinkedIn a certain way, the better it is for everyone, because then overall people have a better understanding is that, yes, it can be a lead generation tool, but it also is a way to create branding and awareness for whether it's your company or there's an event or X, Y, and Z, whatever the goal is that you have, there is a way for you to convert it into something.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And so I look at LinkedIn really just as a funnel. You have a very short period of time to get somebody interested in you. So they say the attention span of the average person is about eight seconds, which sounds about right.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So from the moment someone comes onto your LinkedIn profile, you have this one opportunity to make sure that you're talking to the right person and to really making a first impression. And so there's all these micro moments that someone can resonate with and relate to and just advertising 101, just seeing that same and hearing the same message over and over and over again.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And a lot of people aren't thinking strategically with their profile as it is a funnel, okay? So who am I going to speak to? What does that person do? What is their overall reason for being on the platform? Why are they interested in talking to me?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So making sure that your profile from top to bottom reflects that and really move them to what your ultimate goal is, which it might be setting up a meeting. So is it easy for someone to schedule time with you? Is it easy for them to see that they can book an appointment through the custom call to action? link or button that you have?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Is there somewhere on your banner that reflects social proof or telling them what to do when they come onto your profile? Are the colors in line with what someone would be looking at if they were that client that you had in mind? So those are just some things just to think about when you think about your profile and have it be very intentional.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Because if we're not intentional with LinkedIn, the default is to just basically waste our time with it. And so if you are spending so much time not being intentional, then you're wasting a ton of energy that you could be using to focus on other things.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Yeah. And it's just one way. It's just another way. I mean, I just, right. So if you're launching a book, if you're launching a podcast, if you're launching a new product, you have all these opportunities to grab someone because most of the time, if someone is coming onto your profile, yes, they see your photo, but the second thing they see is your banner.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So right now, for those who are listening and or watching on your banner, do you have your company logo? Is it present? Is there a call to action on your banner? Is there some sort of a value proposition question on your banner? Do you have social proof showing who else trusts you and or why? Do you have an image there?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So all of these things factor in when someone is going to market with their personal brand and it can be interchanged depending on the season that they're in.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
One of the things that I never thought about was truly working for myself really until I created a network for myself. And that was based on fear. I was afraid during the pandemic that I was going to get fired. And I saw everyone in every industry getting laid off around me, including where I was working. And I just happened to be essential.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
People think promotion is a dirty word on social media, but in real life, Being promoted isn't a bad thing. It's a great thing that we all strive to do. We all want to get promoted at what we're doing. We all want to get that recognition for the work that we're doing. And what I've seen specifically with those who have had success.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
with LinkedIn, with other types of social and being able to monetize it for their business is it's not necessarily in every single post, but they're putting out there, this is what I do. This is who I work with. These are the results that I get. And this is how you can contact me. Because if you don't promote yourself, no one else would.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Just like when you're going to get the promotion at work, you're going to hopefully bring some data with you. You're going to have some reports. You're going to show everything that you're doing. You're doing that every single day when you're posting on social. You're saying, look, this is what I know. This is who else trusts me. This is what they're saying about me.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
This is what I know that can help you. And this is why you should work with me. And that's exactly how it should be done in my opinion. And that's how people have the success that they do because they're promoting themselves. Because if you don't put yourself out there and ask for it, The answer is always going to be no.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So if you don't think it's working and you haven't told your network, hi, I've launched this business or I've lost my job and I need help. How could they know if you don't tell them? Like you said, to your point, it's a disservice to them if you're not putting out your genius into the universe.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
But when I started putting myself out there, it was something that I didn't want to do. I hated social media, but I knew that I had to reach everybody in my industry. And where else would you do that other than LinkedIn? It's a mindset that people have when they come onto the platform.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Something that I want to share with everyone is that this is not limited for those who do what we do. I have had a few people come to me and say, well, would you work with me because I'm one of your competitors, right? And this is my perspective on this. There is so many fish in the sea on LinkedIn. There's a billion people.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Come on this journey with me. Each week when you join me, we are
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Even if, Heather, you and I wanted to work with 1%, we wouldn't be able to because it's so many people. So we want to work with everyone. We want to help level up everyone. And if you are in the field that we're in, or if you want to be in the field that we're in, join our bootcamp and work with us. So let us teach you, let us be the ones to guide you and show you how to launch your business.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
A lot of times when they're on TikTok or Instagram, they're not looking for necessarily a prospective contractor or partner. They're looking to be entertained a lot of the times. And with LinkedIn, there's this mindset that I started seeing people having. And so when I started working for myself... So initially I thought, well, how am I going to do this? And what if it doesn't work out?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
or how to help internally your company now. So there is really no limit on anyone who would be joining. We want you in. We want to help you. And the space is there for you. You just have to claim it.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Yeah, we have so much content between the two of us and that we've put together specifically for this. So every single week when we meet, you not only get the WhatsApp, we also have the video going out that we record every week. We also record the audio too. So you can listen to it like a podcast. take notes, et cetera. Everyone is super engaged.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And we also have a Dropbox that's separate that also has tons of eBooks and other resources and content In addition to that, we can go through Heather is also has our 30 day accountability program. And I also have a community and course that has additional content for everyone.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So you just get so much content and you're getting that direct expertise for them from us who we've been there, done it and gotten the T-shirt. So we are able to share that. with other people who are looking to do the same thing and we want to share. And that's one of the things that I think everyone will find that is very unique about working with the two of us is that we want to help everyone.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
It's not just limited to one type of person or one specific industry. We want to help everybody and we want to make sure that we're helping you get to the next level.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Using that code ELEVATE. And it's elevateyourinfluencebootcamp.com. And when they go there, they will get 50% off and get excited for January.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And then I reframed it as, well, what if this ends up being the best thing that I've ever done? And it ended up being one of the best decisions I ever made because now people are coming to me saying, hey, can you do for me what you do for yourself? And I'm not special. I'm not exclusively special. the only person on earth that this happens to.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
I think we've covered it. It's going to be so great. I mean, the results that these women are already seeing and their overall mindset going into this moving forward is awesome.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
for what you're gonna hear, start learning and growing. Inevitably, something will happen. No one succeeds alone. You don't stop and look around once in a while. You could miss it. I'm on this journey with me.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
It happens to every single person that I work with, regardless of what they do, regardless of industry. And it's something that's so attainable that most people don't realize that it's within their grasp to do. You just have to start somewhere.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
It's all about opportunity and visibility. And if you don't know where the fish are, then you need to find the fisher men or women who are out there doing it, finding the fish. You need to find the good spots to go to. And one of the things that I didn't realize early on when I started was that
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
how much visibility I was going to get based on the fact that so many other people were not taking the step. Going and putting yourself out there is a big, scary thing, and not everybody likes to do it. So that is an opportunity for those who actually take that step in that leap. And one of the things that hold so many people back is not only fear, but also mindset.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Well, I could never do that or that could never be me or no one wants to hear what I have to say or I'm not an influencer or, or, or there's all these stories that people tell themselves about why they can't do it. But what they're doing is they're really impacting their own bank account and
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Because they're limiting themselves, they're limiting their mindset, they're limiting their opportunities, and they're really limiting what they could be doing. And they could be doing so many different things because a lot of times when someone starts posting content, regardless of platform, the market tends to dictate what works and what doesn't work.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And then all of a sudden people will start saying, hey, I saw you talk about X, Y, and Z. We're actually looking for someone who can do this. And I know that's something that you can do. Is this something that you would be interested in doing? And can we hire you to do it? And it's really just about being in the right time you know, right place, right time with someone who needs you right now.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And that's really what it comes down to. And a lot of people think it's this very hairy, complicated situation. It's really not. It's really as easy as what do you do? Who do you do it for? What are the results that you get? And how can someone contact you? And then just the consistency of showing up and having those opportunities and just being at the table.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And that's one of the greatest things about the LinkedIn platform that I love is that there's over a billion people There's so much opportunity for everyone. Less than 1% of the platform is actually posting the way that people post on Instagram or on a TikTok or even on X. So the opportunities are just limitless. And why wouldn't you want those opportunities?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
Great question. So happy to be here, Heather. Thanks again for having me. So I work with executives and executive teams on their personal brand go-to-market strategy.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And it's not just because of, you know, you and I being a larger creator, it didn't start that way for us, but because we've showed up and we found where all the fish are and we're continuing to fish. Now it's somebody else's opportunity to learn from us, to be able to do exactly what we do.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
And even in the same space that we are both working in, why wouldn't you want to find someone who's done it before you, who can show you the rope so you don't have to go through that trial and terror?
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
One of the things that I've often been come to is specifically when someone works with me, they have something very specific that they're looking to achieve, just like with you, Heather. They have something, whether it's a product launch, they're looking to hit a revenue goal, they're hoping to start a new vertical within their organization. They have something specific.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So about a year and a half, almost two years ago, a client came to me and what he was really looking to do was to create a channel for internal employees to see what the culture was like, to see who he was. In addition to that, to bring in new employees.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
So employee acquisition was so important for him that he had this presence to be able to showcase his company values, their mission, their vision, all the things, and to really humanize his business. So when we started working together, he had about, I want to say 130 employees. We'll flash forward to 2024. Right now, they just cracked 200 employees at the company. And he is getting into meetings.
Creating Confidence with Heather Monahan
#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
People are talking to him about his LinkedIn. He is having opportunities with companies where they already know him. They know what he's about. They feel like they know him. They sit down and they talk to him. He posts about his dog, his sons, what he's doing on the weekends. He loves to exercise. He's posting about that.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Because there's so many people who are afraid to share their story because they think it's unprofessional or they're afraid of the visibility. They're afraid what's going to happen. But why don't you be excited about the possibilities of what could happen, who might see the post, who could possibly reach out, who you might be in front of at the right place at the right time.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I so agree. I heard this quote the other day that I might have seen on Instagram. And it said something like, if you're not intentional, the default is to waste your time. And so to me, I want to be as intentional as I possibly can. And if I'm investing this time equity into LinkedIn, into myself...
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
into growing my business and building my future, I want to make sure that everything is being incredibly intentional and thoughtful in any way I can. And if that means I have to go back to reimagine or make changes to something that I thought was good enough, then I'm going to do it.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
It definitely always makes sense just with anything in life to get a different perspective or to understand how someone else is thinking, because if you can do that, then you can also make those changes for yourself. But I so agree. And we only have a very short period of time. We have, what, eight seconds to capture someone's attention. Something like that.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
There was a stat that showed online, you have an eight second window of opportunity. And that's why those short form videos work so well because when they're super short, you've got someone's attention. Well, you have the short attention of someone who comes to LinkedIn and it's a different mindset.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
It's very different in my opinion than Instagram or TikTok or Twitter, even though it is technically a business platform, we have a lot of fun on it. So it doesn't always feel like business for us, but the people who are speaking to, they're either looking to hire someone, they're looking to grow, they want to be educated. So you have a very specific mindset too. So I'm not finding what I need.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I'm moving on to the next thing.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
When someone comes onto your profile, yes, they see your profile photo, which everybody who's listening is going to be committed to making a change to their profile photo. But the second thing they see is your banner. What does your banner say? So what I tell clients is, what do you want? As your number one goal, or what is your objective of using LinkedIn?
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Are you looking to grow thought leadership? Are you looking to get speaking engagements? Are you looking to drive revenue? Do you have an event coming up? What is your number one goal? Is it driving revenue? What is it? Do you want appointments? Because LinkedIn has this option for us of branding ourselves. And it's this real estate that people aren't necessarily using.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And I love calling it a funnel, your profile, because essentially you can direct the person who comes onto your profile to what you want them to do next. So if you want them to book an appointment with you, ask for the meeting. If you're looking to sell tickets for your event, make sure you have the information that's relevant about your event on your banner.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
If you're looking to bring in new clients, have social proof from another client who can speak to your experiences with them. And then all of a sudden people have a different perspective because you're showing them what other people like them have said about you.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And so your banner, if you're launching a book, make sure that you have your product there or maybe you're going to market, you work for a tech company and you're launching a version 3.0 of a certain product. have that on the banner and have it synchronized across everyone in your company. So there's all these micro moments of conversion on your profile.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And it really starts with your banner, with you telling them what to do or asking a question to really speak to the person who you're talking to ultimately in your content, who you want to work with.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I think we should start about going to market for something very specific. A lot of times I know this happens to you too, where someone will come to you because of a specific need. Maybe they're looking to get a board seat. Maybe they're looking to land a TED talk, or perhaps they're just looking to find a way to express themselves.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Yes, I love that idea. So since you and I have worked together, Heather, one of the most recent testimonials that we've received together was from the CEO and founder of a recruiting company. Her name is Kelly Robinson. And she mentions in her testimonial, this is my second time working with Heather. The first time we met, I had just started my recruiting business, PKR.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And she gave me a goal that seemed wild, but with her help and guidance, I crushed it. I am back now with Heather and Melanie learning how to best build my brand on LinkedIn. The live workbook they offer is super helpful and continuously evolving. We have a messenger to support and guide each other between our Monday coaching sessions.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
The women that are in our group are go-getters and looking to take their brands to the next level. They are smart and inspiring. We all learn from each other. Heather and Melanie have offered so much valuable information to encourage us to continuously work on our goals. Love them both and love the group of baddest women I have met. I mean, that's amazing that she feels that way after...
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Just, I mean, we're almost through the bootcamp, but we're a little bit more than halfway through, but it's definitely something that you don't know until you actually put yourself in the position of, okay, I'm going to challenge myself. I'm going to do something that might not necessarily be something I would do on my own, but I know that These women have done it before.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
There's also another woman that's in our bootcamp as well, who I worked before with previously, and her name is Michelle Bufano. And she did the bootcamp and said, I found this to be such a useful, amazing experience. Like I've said before, I thought I was proficient in using LinkedIn, but I was so wrong. This has made me realize how much more I can utilize it.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I absolutely love the experience and I highly recommend the course. So it's something that I definitely think no matter what, who they are and what they do. I mean, you're talking about Michelle's in the legal industry and you have Kelly who's in the recruiting space. It doesn't matter the industry.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And this comes up a lot because I have had conversations with people and they say, well, you work with personal brands and marketing, or I'm sure you've Heather I've heard, Oh, well, you're a speaker. So it's different. So it's very different. And you do coaching and, So it's easier for you. No, no, no, no. You have to put the work in, but it's every industry. It doesn't matter the industry.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
You could be selling robots or you could be selling hardware. It doesn't matter what it is. You can create a presence and you can monetize your business, but it requires work. There's no magic pill. But there is two magic people who have done it before. And that's us.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
to create thought leadership on LinkedIn, and they just don't know where to start. So what if we talk about optimizing your profile for success to align with your goals? Let's get after it. Where do you think people should start? Well, one of the things that I always tell people is the first thing that someone sees when they come onto your profile is your profile photo.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And that's why when you have an updated profile and it reflects who you are and where you're going, it just creates this other level for you that just didn't exist.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
So making sure that you have a relatively recent within the last six months headshot or photo of yourself is so important because we don't want to be showing up to a meeting or a potential opportunity with an image that looks like us from 15 or 20 years ago. Yeah.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Yeah, that was a lot of fun, by the way. That was January 2024 when we started that. I know. I can't believe that was almost a year ago. Time flies when you're having fun. We have had a lot of fun, though. And I think that's really important, too, that people need to know is that when we work together, we have a lot of fun.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And the people that we're working with are having fun, too, because they're experiencing the fun that we're having, too. Yeah. So we started working for this tech company, advising them and working with them on their executive team and the company's overall go-to-market strategy with their personal brands aligned with the whole company's holistic marketing strategy. It was...
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
an unbelievable undertaking. And one of the things that we saw and that we see all the time is that many times there are so many companies, and this is one of your lines, Heather, so many companies are in the work that they don't have time to work on themselves and on the company where they don't necessarily know how to go to market as a unit for their company if they have a revenue goal or
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Or maybe let's say, for example, they have a new product launch, or maybe they're looking for thought leadership and they haven't been able to figure it out. So when this tech company contacted us, they wanted us to work on a couple of different things. One of their goals was thought leadership. Another one of their goals was they had some new products that were rolling out.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
They had partnerships in their industry. They also wanted all of their executives to be posting and all of their executives wanted to be posting. They just didn't know how to start. And so we work together with their team. We also were on all of their weekly meetings as a company where they would get together and we would train their whole company.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And there was what, like 150 people in the company that we were training on how to use LinkedIn and how to go to market and really teaching them week by week, different golden nuggets. Essentially, if you take this conversation that we're having about all these little pieces that someone can use, we were teaching them how to do this over a period of time.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And so when we did this, there were some really stunning results that we ended up seeing. So their CEO was not active at all on LinkedIn. And when he was active, he wasn't seeing the results that he wanted. And he really wanted that thought leadership. And this is something so common that we see all the time where you have these influencers
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Not influencers that you see on Instagram or on social media. You have these industry influencers that have spent so much of their career building up their brand in their industry, but they haven't transferred it, whether it's they haven't had the team to put together to help them, or they just haven't been able to transfer what their success was offline, online.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And that's really where we came in to help them. And we saw just some of the numbers that I have offhand. from when we were working together. So just in a few months, we saw for their CEO, an increase of 108%, 108% just in impressions. Initially, just from the start, from when we started working together, which might not necessarily seem like a lot.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
But when you're talking about someone who has a relatively sizable network and who hasn't had as much engagement, this is pretty game changing because all of a sudden people in your industry. And this is one of the other tricks, too. When you go to market with multiple people who are on a team. In the same company, in the same industry, they have both connected and similar networks.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
So all of a sudden, it feels like every single person on LinkedIn is talking about this company. So if you have a revenue goal to hit, or if you have a product launch, this is an organic strategy that is one of the most effective and also cost-effective strategies for someone if they're looking to achieve something by going to market this way.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
The results were stunning and what they were able to achieve with just creating the visibility and awareness and getting all of these micro, we'll call them influencers within their company, people who were never active on LinkedIn, all of a sudden were grabbing the microphone and having conversations and talking. And it's great for their customer teams too. It's great for customer attention.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
It's great for customer acquisition, which were a couple of the goals also that they had.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Yeah, absolutely. AI has totally, completely restructured my business. And I don't know if it was a fear factor, probably. I think a lot of times when I talk to people, it's fear, lack of knowledge. It's very similar when someone's going to market on social media, too. It's the same kind of thing. Fear, lack of knowledge, not understanding it.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
But once I fully immerse myself in it, what I realize is that once you figure it out, you can scale everything that you're doing from a content perspective and also in inner workings of a company. You can also create systems and processes that you may have had in place, but that not necessarily have come to fruition. So one of the things that I talk to everyone about is recording your calls.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
OK, one of the things that I cannot live without, I'm probably too dependent on it, but that's why I have a notebook. is recording my calls with some sort of an AI technology. And I use a company called Otter AI Zero Affiliation. Although if Otter wants to sponsor both of us, we are open to that because we love your platform. So we use Otter for every single call.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
So I record every single client call. We're recording all of our bootcamp calls. So it gives you... Almost a safety net, if you forget something that you need to ask. Let's say, for example, you talked about something very specific that you might have missed taking a note on. I like Otter and any sort of AI platform as a CYA. I also like it to use for content creation.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
So when earlier this year, I had lost a copywriter who was on my team, and we had a few deadlines a few days after she left. And I'm a writer, but I didn't think that I was going to be able to spin up all the deliverables and I thought everything was going to be late. So what I realized is that I had all of these recordings that I had already been doing because I had been using Otter for years.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I've been using it for several years, but it was more just for CYI versus content. And so what I was able to do was really take those recordings and. and turn those into content, turn it into posts, turn it into blogs, turn it into newsletters, turn it into eBooks.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And so what that taught me in a very short period of time when I really needed it, because I didn't think I was going to be able to hire a copywriter in a couple of days and be able to teach them everything. And I knew it just wasn't reasonable. I was able to produce all of this content where now I realize I don't necessarily only need copywriters because you do need copywriters.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
However, I also realized that I needed project managers who could use and write and train AI on client voices with the recordings that we already have. So one of the things that we're talking to the people in the bootcamp about is how do you create content? How do you create your tone of voice? How do you make it sound like you?
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
one of the ways that you can make it sound like you is when you're recording yourself, as an example, our podcast today, someone's recording us, they can take this transcription, they can upload it into chat GPT, and they can say, Heather Monahan is an award-winning speaker, author, podcaster, et cetera, giving it the information about you, Heather.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Can you please tell me what her tone of voice is? And it will give a tone of voice guide. And then you have a channel that you can write in. So for someone who is looking to scale their content and says, I don't have the time to do this. I need an admin or someone else, but I don't necessarily have a budget to bring an agency in. So how am I going to create content
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
You can create content at scale with something you're already doing, which is recording your meetings, recording your podcast, recording your conversations, doing a voice recording while you're talking on the phone, which by the way, there's a new feature where you can record your conversations on Apple. So there's all different ways that you can find content and what you're already doing.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And then you could find posts that are really amazing, that go viral, that are relatable and say, this is a viral post by this person. I don't want to copy and plagiarize them, but I love the format of this post. I want to be able to create multiple posts like this, but use this recording of me talking about X, Y, and Z.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And so creating content at scale is something that is not easy to do, but it's something that anyone can do when they know how the basics work. And that's something that everyone is really excited about in the bootcamp.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Yeah, absolutely. It's definitely something where we all are so busy. I mean, and we're all so distracted and we're over inundated with all the things, you know, house and family and work and this and that. And social life and all the things. And how do you find time and how do you make time?
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And there are ways that you don't have to start from the beginning, learn from other people who have already done it. I call it trial and terror. Don't go through that. You don't need to You can learn. I mean, and that's why this workbook is so great. And we're updating it in real time based on what everyone in the boot camp needs.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And that was one of your suggestions, Heather, because when we were building it out, we started going through all of it. And you're like, let's just wait until we hear what everyone in the boot camp is experiencing. And it was the best idea because now it's relevant.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
It's up to date and it's based on what their actual needs and their hurts are that they're having so we can help give them the best information possible that they need.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I was just thinking about the catfishing for business.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Will you give us a little bit more detail on that? Yeah, sure. So elevateyourinfluencebootcamp.com. That is the website where you can go. You can learn more information about what we're doing, what all the details are, everything that's involved, the link to get started. We also have a code until the 13th, which is next week, until Friday the 13th, a very spooky day.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
So until then, 50% off using the code Elevate. And then next week... On Tuesday afternoon, 5 p.m. Eastern time, we're also going to be hosting an audio event, a Q&A where anyone can ask us anything. So we're going to be promoting that as well. So come to our audio event. Ask us anything. And if you've thought about working with either of us.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
over the course of time since you've seen us on LinkedIn. You and I, Heather, it's similar to when you're working on a team, right? You and I have similar and connected networks. So some of the people who are in your network are also in mine and vice versa. And so if someone is hearing what we're saying and it's resonating with you, there's a reason that you're seeing this.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
There's a reason that you're hearing this. So this is the time to make those decisions. And it's the perfect time of year to do it too.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Yeah. I mean, I look at haters now as being a great sign because when someone is hating on you, that means that you're doing something that is making someone feel a certain way that has absolutely nothing to do with you and everything to do with that person. One of the number one KPIs that I tell my clients that they should expect from
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
if we're managing a brand for them, which is, you know, I either LinkedIn profile, one of the first KPIs that they're going to have is people in their industry are going to start talking. They're going to start saying, well, what are you doing? Why are you doing this? Then you're going to have other people that are going to say, I celebrate you. This is amazing. I love this for you.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And then you're going to have other people that are just going to watch and be inspired and might not say anything. But those people who are negative and they're just not able to do it themselves. And a lot of times I just look at that as a celebration. I've had a ton of troll experience.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And it's one of those things where if you have any sort of success, no matter what you do, whether you're posting on LinkedIn or whether it's for your business or you're in a marathon, whatever the case is, you are always going to have someone in life who is going to not be happy for you and isn't going to give you flowers. And there's going to be other people who will.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And I just always tell people, focus on the positives and your overarching goal, which is where you're going. And if your photos trigger that from someone, you just have to feel bad for them that they're getting that upset about a profile photo. I mean, it's crazy to think about, but they need to find something else. They need a hobby.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
They need to probably focus on investing in their brand and join our bootcamp. Yeah.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And that's also one of the parts of the process. And that's part of how some people grow quickly and others don't. I just did a post yesterday about storytelling because there's so many people who are afraid to share their story because they think it's unprofessional or they're afraid of the visibility. They're afraid what's going to happen.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
But why don't you be excited about the possibilities of what could happen? Who might see the post? Who could possibly reach out who you might be in front of at the right place at the right time? And that's why when you have an updated profile and it reflects who you are and where you're going, it just creates this other level for you that just didn't exist.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And for the people who have seen it and are trying to achieve it, but they don't know how, that's why when they do come to us, it works so well. And there is a perfect harmony because of the fact that they see that we're able to help them with it.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
The about section is this unbelievable opportunity that a lot of people have written like a traditional CV. And I would love to unwind this idea of your LinkedIn profile as a resume because it's really so much more than a resume. Like you said, it's the 2025 business card, but it's also a way to differentiate yourself in a very crowded market.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
Nine times out of 10, when I look at LinkedIn profiles, they are missing who they work with, what they do, the results they get, and how to contact them. And they also don't tell a story. And so I look at your profile, specifically your about section, as a place for you to differentiate yourself
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
and to have this story about where you were, where you are, where you're going, what you do, who you work with, the results you get, and how to make it easy for someone to contact you. You want it to be easy for someone to send you an email or easy to send you a DM or easy to book an appointment with you. And you want to have that information, even in your about section, not
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
talking in the third person about yourself, talk in the first person, share a little bit about your story, talk in a way where people understand who you are as if they're speaking to you. So they have that connection and they feel like they already know you. And you can do that in your about section, your profile.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
And that's a really big miss that I see where, you know, been in this industry for X amount of years, has knowledge of X, Y, and Z, experience and proficiency in A, B, C, and D. And that's just what we see all the time. And it's a place for you to really differentiate yourself. You can add humor to it. You can add really anything.
Creating Confidence with Heather Monahan
#484: It’s Time to ELEVATE Your LinkedIn with Melanie Borden, Founder & CEO at The Borden Group
I love looking at people's profiles who have it all, who have a great landing page, if you will. And if you start looking at your profile as a landing page, as your own personal website versus just this online CV, it's living, it's breathing, it's constantly changing. As you evolve, your page is going to change too. And you can do all of that in the about section.