In August of 2021, we interviewed Brendan Wood on the podcast to tell the creation story of Passiv. After the recording, the company decided to pivot into a new market, focusing on solving their biggest pain point for other platforms. They were running into the problems surrounding integrations into brokers. In fact, they were spending 80% of engineering time on integrations. People started to reach out to his team to ask if they could use the integrations... and they started ideating about making this its own product.This is the creation story of SnapTrade.SponsorsP0 SecuritySpeakeasyQA WolfLinkshttps://snaptrade.com/https://www.linkedin.com/in/brendancalebwood/https://codestory.co/podcast/bonus-brendan-wood-passiv/Our Sponsors:* Check out Kinsta: https://kinsta.com* Check out Red Hat: https://www.redhat.com* Check out Vanta: https://vanta.com/CODESTORYSupport this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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This episode is sponsored by P0 Security. Cloud governance is a problem facing many organizations. With P0's universal access governance platform, your security team can identify access risks and automate the user access lifecycle, all without interrupting developer productivity or disrupting production operations. Visit p0.dev to learn more and secure access for all identities, human and machine.
We went into it thinking, oh my goodness, this is gonna be a huge lift for us. We're gonna have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing. It's more important to have reliability and feature depth first.
If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are interested in our API. If you don't have the ability to place orders, that's another thing that's a deal breaker. It's like, why would you even integrate with a trading API if it doesn't trade, right?
We realized pretty quickly that we don't need to support every broker in the world. We can pick a few of the big ones in the US market and a few other markets that are important to us and just do a really good job at those. My name is Brendan Wood, and I'm the co-founder and CEO at SnapTrade.
This is CodeStory. A podcast bringing you interviews with tech visionaries, who share what it takes to change an industry, who build the teams that have their back, keeping scalability top of mind. All that infrastructure was a pain. Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve.
Took off the shelf and dusted it off and tried to begin. To ride the ups and downs of the startup life. You need to really want it. It's not just about technology. All this and more on CodeStory. I'm your host, Noah Labhart. And today, how Brendan Wood focused in on the pain of broker integrations. and built the platform to connect them all. This episode is sponsored by Speakeasy.
Grow your API user adoption and improve engineering velocity with friction-free integration experiences. With Speakeasy's platform, you can now automatically generate SDKs in 10 languages and Terraform providers in minutes. Visit speakeasy.com slash codestory and generate your first SDK for free. This message is sponsored by QA Wolf.
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In August of 2021, we interviewed Brendan Wood on the podcast to tell the creation story of Passive. After the recording, the company decided to pivot into a new market, focusing on solving their biggest pain point for other platforms. They were running into the problems surrounding integrations into brokers. In fact, they were spending 80% of engineering time on integrations.
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