What does it really mean to follow your heart—without losing your head? Lora Chow shares how her music venture, Virtuoso Fiesta, brings classical music to new audiences while keeping its soul intact. She opens up about funding live concerts, launching her new album Reveries on Ivories, and composing as a form of storytelling. This is more than a career pivot—it’s a case study in blending logic and intuition, technology and art, structure and spirit.Whether you’re chasing harmony or still stuck in the noise, Lora’s story will tune you back in.Reveries on Ivories (New Album) by Lora ChowApple | Spotify | YouTube | AmazonKey Highlights of Our Interview:The Head Doesn’t Disappear—It Backs You Up“I still use my analytical skills. I just apply them to something more personal now.”Why Lora’s shift into music was powered by belief, not rebellion.Virtuoso Fiesta: Where High Art Meets Real Joy“Fiesta means party—and we want classical music to feel that way.”The mission to make elite music more inviting, not intimidating.Composing for Peace, Not Just Performance“We write music that addresses social issues and inspires change.”When harmony becomes a form of activism.Patronage and Purpose“We invest everything back into creating great music.”How the business model of Virtuoso Fiesta is built on community support and access.Tech with a Soul“AI can mimic sound. But it doesn’t have feelings.”How Lora uses AI as a tool—without letting it replace the human connection.Pen, Paper, and Confidence“You need to believe it’s possible before anyone else does.”Journaling, meditation, and why belief is the real starting point of change._______________________Connect with us:Host: Vince Chan | Guest: Lora Chow (YouTube Channel) --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.EdTech Leadership Awards 2025 Finalist.18 Million+ All-Time Downloads.80+ Countries Reached Daily.Global Top 1.5% Podcast.Top 10 US Business.Top 1 US Careers.>>>170,000+ are outgrowing. Act Today.<<<
Chapter 1: What inspired Lora Chow to return to music?
And we realized that dreams can come true and there are a lot of supporting community that can help us realize our dreams. And that's why I think I should follow my heart.
so your music venture what's the name of it again and what does it mean any special meaning virtual also fiesta virtual also means musicians or artists who are very skilled highly skilled and fiesta means party and festive atmosphere so we want to make music at the highest artistic excellence, at the highest standard, but also at the same time fun and accessible and open to the community.
Chapter 2: What is the mission of Virtuoso Fiesta?
What's your core mission there? So my key mission is to promote music that are very high standard, but in innovative ways. For example, through writing new music that are more accessible to the public and that address social issues and inspire changes. Because I feel that music has a very strong power to move people across any cultures,
Chapter 3: How does music address social issues?
to people with any background and it does soothe the soul and also inspire new thinking and motivates harmony and peace. So our mission is really to promote this power of music to the broader community And in innovative ways because we think that it's time to make changes. We need young people, young forces to make concerts fun instead of being super formal and serious.
We want people to listen to music just for their enjoyment.
Yeah, I must say the world we live in now feels broken, fermented. and honestly, depressed. That's why we're facing this huge crisis of loneliness and mental unwellness. And music, when I say music, I don't just mean classical. It could be pop, jazz, or whatever speaks to someone. It's such a powerful force to help us heal. Even in small ways, it can stabilize our emotions
Chapter 4: What role does community play in Lora's music venture?
Chapter 5: How does Lora use AI in her music?
We want people to listen to music just for their enjoyment.
Yeah, I must say the world we live in now feels broken, fermented. and honestly, depressed. That's why we're facing this huge crisis of loneliness and mental unwellness. And music, when I say music, I don't just mean classical. It could be pop, jazz, or whatever speaks to someone. It's such a powerful force to help us heal. Even in small ways, it can stabilize our emotions
Bring us back to ourselves. Hopefully. Let's go back to your music venture for a moment. You got a mission, but what about the actions? You compose? You perform? What else are you doing as part of this work?
Definitely. So we produce concerts and events that involve music, including corporate events and also wellness events or any types of organization if they want to have live music performance in their events. Our company would help facilitate that. We have a network of very world-class musicians, some from the Yale School of Music, but also from all the other prestigious music schools.
So we curate programs for different events, and we also produce our own concerts and masterclasses. We bring world-class people to Hong Kong to share their knowledge on music. Say, for example, last year we brought in a soprano from the Metropolitan Opera. And she was so generous in sharing her knowledge in bel canto singing. She spent 18 years singing leading roles with The Met.
So there was such a wealth of knowledge that she shared with audience in Hong Kong. And we just brought in last month a professor from Yale. Michael Friedman, who is my favorite professor at Yale who taught music analysis and theory. And he came to Hong Kong to talk about romantic music, how people could listen to romantic music if they are new to it.
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Chapter 6: What can listeners expect from Lora's upcoming album?
And it was really meaningful because I felt like he really helped the audience to connect to the music at a deeper level. So coming up, we'll continue to have concerts like that and also masterclasses. For people who would like to support, we have our website, virtuosofiester.org. We have online donation. Our business model basically relies a lot on patronage, sponsorship, and ticketing.
And of course, like from corporates and other organizations who would like to have live music in their events. And then all this money we just invest in producing great music and great events. And we have videos on YouTube that people can view and comment and share. And of course, I also have my personal website and also music on Spotify, Apple Music, Amazon Music.
I have an album coming up in April that I would love to have a bigger audience.
Now you just published your new album, Referees on Ivory, which to me is like publishing a book. I just listened to it. I really like it. Honestly, I wouldn't be surprised if one day when my show gets bigger, I come to you and say, Nora, I want to commission you to write all the background music for the show. The intro, the outro, the whole soundtrack.
The credit will go to you, of course, and that would make it a Yale creation. That's the day I'm really hoping for.
Thank you so much. Thank you for your support. Yeah, I'm very happy to receive any types of commission, some scoring for TV or any podcast or any type of media. I'm happy to score music. And it's actually really fulfilling to write music that tells story. And I've been trained in film scoring. I've written opera. And it's all about the storytelling because music brings emotions.
And even without any lyrics or words, you can feel the story of the music. It's a very powerful universal language.
You talk about music creation. composing, storytelling, and now we're entering a world that's increasingly AI-driven. We already have platforms where people can license soundtracks instantly. More people will use tech tools to generate music on their own. You are a human creator. You are classically trained. and not just trained, but over time, you've developed real skill, real craftsmanship.
So I'm curious, how do you see AI stepping into this space? Do you see it as competition or do you see it as a push to step up your own game and differentiate yourself as a music creator?
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