Chief Change Officer
#331 Kevin Eikenberry: How Great Leaders Flex Without Losing Themselves — Part One
Tue, 29 Apr 2025
Kevin Eikenberry didn’t start in a leadership lab—he started on a farm where animals had to be fed no matter what else was happening. In Part 1, he shares how early lessons in discipline and systems thinking carried into his leadership work decades later. From his unexpected pivot from fertilizer sales to corporate training, to founding the Kevin Eikenberry Group, Kevin talks about the mistakes, pivots, and realities that shaped his approach to helping others lead better.Key Highlights of Our Interview:Feeding Hogs, Learning Discipline“No matter what else was happening, you had to feed the animals. Non-negotiable.”From Agriculture to Human Systems“I studied mechanical and biological systems. Now I work with human ones.”An Accidental Pivot into Training“I volunteered once at Chevron—and ended up reshaping my whole career.”The Easy Exit, the Harder Lesson“Leaving with projects lined up made it easier—but delayed learning how to market myself.”Keeping the Business Alive“You can’t just be good at the work. You have to keep finding the next work.”____________________________Connect with us:Host: Vince Chan | Guest: Kevin Eikenberry --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.EdTech Leadership Awards 2025 Finalist.18 Million+ All-Time Downloads.80+ Countries Reached Daily.Global Top 1.5% Podcast.Top 10 US Business.Top 1 US Careers.>>>170,000+ are outgrowing. Act Today.<<<
Chapter 1: What early experiences shaped Kevin Eikenberry's leadership style?
I feel like I'm catching up with an old friend. I've heard your name many, many times from your colleague, Wayne Turmel, who joined me last year to talk about revolt leadership. Today, we are taking a different angle, which is flexible leadership. That is the title of your latest book,
I've got plenty of questions about flexibility, about being a flexor, and what all that really means in the workplace. But before we get into the book, I want to start with you. You're not just the author of this work and many books. You've taught leadership for over 30 years. Yet you studied agriculture originally.
So what really interests me is how you've led your own life, your own career journey. That's leadership too, right? And I think it's just as meaningful. So let's begin there. Tell us a bit about yourself, who you are, how your journey started, and then we'll dig deeper into your story and the book as we go.
I have been leading others for a long time, helping others learn how to be more effective leaders for a long time. But something that people may not know, or unless they come to know me over time, is that I grew up on a farm. And it actually has a huge impact on who I am because it helped me understand a lot of things about cause and effect. It helped me understand a lot about business.
It helped me because I had the chance to be not that much younger than my parents, really grow up with them. And my dad had me very involved with stuff at a much younger age than most would have the chance to be. So my kidhood, especially having to be on a farm and in a farm business, has had a huge impact on my who I am.
What kind of farm was it? If you don't mind sharing a bit about those early childhood memories.
We don't have the time for all the memories, but I will tell you that, yeah, we had cash crops of a variety of them over the years and we raised hogs. One of the things that I think that you learn if you raise livestock, is that you might have a lot of things going on.
And you might, on farm and certain seasons, there's a tremendous amount of activity and work and things that have to be done on a timely basis. But you can't ever forget the most important thing, which is you have to tend the animals. You have to feed them, in our case, twice a day. And I think I learned a really important lesson early about farming.
being clear about priorities, that there can be a lot of things that you need to be doing and that are super important to be doing, but some things that must override them all because if you mess that up, everything else will fall away.
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Chapter 2: How did Kevin transition from agriculture to leadership training?
Yeah, so I actually was still in agriculture and I was in sales and marketing in the fertilizer business. And while I was at Chevron, a very large organization in that part of the business, doing sales and marketing, I found myself with opportunities. I was asked to and took opportunities to do some training of customers for customers, sales training for customers.
And as is often the case in organizations, once you do something and you do it well-ish, you might get other chances to do it, especially if you raise your hand. And so that sort of happened. And I started finding myself getting the chance to facilitate things and to be involved in training.
And so I moved myself in the direction of that to get myself into the training and development group at Chevron. Took some coursework, some master's coursework in adult learning and that sort of stuff. And it's during that time, like I went to work for Chevron without the intent of being there forever. My goal was to start a company. Of course, that is what I ended up doing.
And what I discovered over that several years was that doing the work of Training and speaking and developing others was really what I was put on the planet to do. And so after about eight years in corporate America, I left to start my company.
You mentioned earlier how you raised animals and livestock to meet market need. Now with people, it is a completely different system. much more complex when it comes to psychology, politics, and behavior. We'll dive into that later when we talk about your book. But thinking back to your early career, you eventually built your own leadership practice.
And now, 30 years later, you've had huge success, multiple books, trainings, and a strong reputation. Your dream came true. But if you think back to the beginning, how did you land your very first client? Entrepreneurship is never easy, especially in leadership training where there's a lot of competition. I'm curious about those early days. How did you get started?
I would say no one should do it the way I did it because I didn't do it well. First of all, when I started a long time ago, there weren't near as many that whole genre of coach. That didn't really exist, but there were certainly plenty of people that had gone out to do the kinds of things that I was doing. The first clients were all internal Chevron clients.
So I left the company and I was working at the corporate level. And I was doing a number of projects for other parts, operating units, business units in the organization. And when I let them know that I was leaving, they asked me what I was doing. I told them what I was gonna do. And they said, we don't really want your replacement. We really want you.
And so I actually left with a bunch of work, which was great in the short term, but wasn't necessarily great in the longterm because it got me, first of all, it made the exit very easy in reality. But it postponed my need to really think about how do I market myself beyond those clients. And that's, I think, something that I've advised many folks over the years since.
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Chapter 3: What lessons did Kevin learn from his farm upbringing?
Is this book a second or third evolution of something you've developed earlier? Can you walk us through the story behind this book? Why now and how it came to life?
Sure. First of all, to stay on the marketing mode for just for a second, you're right. One of the best things that you can do, I've often said the best business card in the world is a book that's got your name on it. It doesn't necessarily mean you're smart, but it means people think you are. It's a part of our business strategy and for me as a thought leader to be writing.
And I write probably the equivalent of a couple of books a year just on our blog and for other people. But yes, there was the need for me to write a business reason to write another book. But that doesn't answer the question about this book and necessarily why this book at this time. It isn't necessarily. In some ways, it's a culmination of everything I've written to this point.
And yet it's not a sequel. It's not directly connected to anything I've written for. And in fact, I think it has some ideas in it that no one is quite elucidated in the way that I've done. And so I'm super excited about this book. I believe it's the best work I've done and I think hopefully can be the most impactful work I've done because.
You know, I believe Vince is the best work I've done, and I think hopefully can be the most impactful work I've done. Because, you know, the subtitle of the book says, navigate uncertainty and lead with confidence. And certainly we're in a world that's more uncertain than ever. And so it's super important for us to think about that and acknowledge that.
And if the world is changing and uncertain... that means that we likely need to do something different as those things change. And I'm trying to give people a playbook to think a little bit differently about what they need to do to lead in and through that uncertainty.
When you are getting ready to publish a new book, Do you focus more on creating something evergreen? Or do you sometimes take a more opportunistic approach based on current trends? For example, right now everyone is talking about AI. But given how quickly AI technology evolves, writing a book about it might not be the smartest long-term move.
If someone publishes a book about AI today, it might feel timey, but could quickly become outdated. On the other hand, your work on leadership change and uncertainty, those are much more evergreen themes. So when you plan for a new book, do you think more in terms of Hey, this is my vision for the next three to five years. This is what my clients and audience need to be ready for.
Or do you sometimes let the urgency of the moment guide you?
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Chapter 4: What challenges did Kevin face when starting his own business?
And I've tried to be very careful to write in ways that are timeless, rather than evergreen, to use your word, rather than timely, specifically. I happen to believe this new book is very timely, but I believe it will also stand the test of time.
I think so. Honestly, when I started my podcast about a year ago, I couldn't predict everything about the future. But one thing I knew for sure, 200%. Change, both as a concept and the action, is constant. We live with change, uncertainty, and disruption every day. That's actually why I feel you are a perfect fit for this show. Change itself is changing, and it never ends.
Some people might ask if I launched the show opportunistically because of all the current disruptions, climate change, AI technology, workplace shifts, and so on. But no, I see change as evergreen. That's why I chose this theme and this title. As long as I'm healthy, and as long as technology give us the tools to connect,
I plan to keep this show going for a long time because change will never go out of style.
Yeah, that's 100%. In fact, I would say that if there were no change, We wouldn't need leaders. Now, we might still need managers, but we wouldn't need leaders because leadership at the end of the day is about reaching valuable outcomes, which means that we're moving to a place that we aren't currently.
So whether the change is external or not, right, even if there were less external change, unless your situation as a leader was positive, perfect. Your team was doing everything that they could possibly do. And you're reaching every possible goal and outcome that you have in mind. There's still leadership. And since that's not going to happen, right?
There's always the need for leadership to move us closer and moving toward to set that objective. And to keep doing the things it takes to move towards it. And that's not even thinking about all the other external changes that we know are a big part of what we're about.
Yeah, I don't think there's any question that change is an omnipresent and ever probably more important piece of our role as a leader. And therefore, it makes your show so useful to leaders around the world.
Thank you. Thank you, Kevin, for your acknowledgement. Before we dive into the content of the book, I have one more question. Earlier, you mentioned that between you and your co-authors, you have around 20 books. I started imagining a portfolio of books or maybe even like a puzzle made of 20 pieces. This latest one, Flexible Leadership, includes elements from earlier works.
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Chapter 5: How does flexible leadership differ from traditional leadership?
Chapter 6: Why is it important to market yourself as a leader?
Whenever a guest sends me the book, I always make sure to at least skim through it carefully. I read pretty fast, so while I might not promise to study every page in detail, I make sure to get a strong sense of the work. Now, looking at your book right here, there's one sentence from the introduction that really caught my eye. Let me read it out loud. Everything seems to be changing.
Yet, the most important things aren't changing at all. The words aren't changing at all are written in italics. So, my immediate question to you is, what are those most important things that aren't changing?
I'll answer that, but I want to say something else that's really important about change in general, and that is so often... When we're leading a change or even thinking about change, we say, oh my gosh, everything is different. And the reality is it's almost never all different.
And in fact, we make the change efforts harder when we only talk about what's changing and don't talk about what's the same. So the first thing I think is an important point is that we're introducing a new process in our organization. And one of the most important things we can do is say, okay, there's 12 steps in this process and we are drastically changing four of them.
But everybody, eight of these steps aren't changing. And so we lower the anxiety level and we raise the clarity level simply by doing that and reminding people that not everything's changing. So there's an underlying truth there that is inside of that statement. But to your point directly. People have been leading other humans for centuries.
And while context is changing, which is a big part of the idea of this book, while context is changing, when I started leading 30 years ago, I did have a fax machine. I didn't have email yet quite, and I didn't have a website, and there weren't podcasts, and we could go on and on, and we didn't have the phones that we have now, all that stuff. But what was the same as now is that
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Chapter 7: How does Kevin define flexible leadership in today's context?
Teams behave in certain ways based on team dynamics. And human beings are still human beings. Amazing, wonderful, remarkable, and messy. And all of that is still true, will continue to be true. And there are truths about leading. There are truths about influencing. There are truths about human behavior and group dynamics that aren't changing. And so when we try to say everything's changing,
We are missing the boat and losing sight of the foundational stuff. Your values as a leader are likely not changing. And those most important things, you and Wayne talked about the long distance leader. And in that book, we say rule number one is think leadership first, location second. And most people want to flip that around. And say, oh my gosh, it's all different. Nope, it's leadership.
And then the nuances that are important based on the fact that we're not in the same place matter a lot. But we got to start with what's not changing and probably not going to change. Certainly not in my lifetime.
That's where we'll pause today. Kevin walked us through how growing up on a farm shaped his views on priorities, systems, and early career growth. In part two, we dig into the heart of flexible leadership. How intention, context, and personal flexors can change the way you lead, work, and connect. That's coming up next. See you there. Thank you so much for joining us today.
If you like what you heard, don't forget, subscribe to our show, leave us top-rated reviews, check out our website, and follow me on social media. I'm Vince Chen, your ambitious human host. Until next time, take care.
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