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Chief Change Officer

#242 Monte Wood on Generosity: The Most Underrated Career Cheat Code — Part Two

Tue, 18 Mar 2025

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Monte Wood, former CEO of Opus Agency and author of Generosity Wins, knows that generosity isn’t just about being nice—it’s a game-changer in business and life. From working with icons like Steve Jobs and Mark Benioff to lessons from his mom, Monte has seen firsthand how small acts of giving create big returns. In this episode, he breaks down why generosity is the real secret to happiness and career success—and why it’s more powerful than you think.Key Highlights of Our Interview:Generosity Beyond Kindness: Lessons from Steve Jobs, John Chambers, and Andy Jassy“Steve Jobs’ goal to democratize technology was generous, even if his approach wasn’t. Leaders like Chambers and Jassy showed that while generosity doesn’t always come with kindness, the drive to uplift others’ success is, in itself, a powerful form of generosity.”The 600-Day Challenge: How Practicing Generosity Daily Transforms You“Documenting a daily act of kindness, whether it’s a smile or genuine listening, became a habit that revealed a thousand ways to be generous—proof that practicing generosity opens new perspectives.”Unexpected Generosity in a Hot Tub: A Chat with Elon Musk“In an unexpected encounter, Musk showed genuine interest and warmth, sharing laughs and stories. It was a small gesture, but a powerful reminder of the impact of unexpected generosity from those at the top.”The Hidden Costs of Greed and Division in Today’s Media“With opinion-driven media stirring division, the challenge lies in overcoming these forces with conscious generosity and mutual respect—proving that true strength is found not in agreement, but in the ability to disagree respectfully.”_____________________Connect with us:Host: Vince Chan | Guests: Monte Wood______________________--Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Deep Human Intelligence for Growth Progressives, Visionary Underdogs,Transformation Gurus & Bold Hearts.10 Million+ All-Time Downloads.Reaching 80+ Countries Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.130,000+ subscribers are outgrowing. Act Today. --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.12 Million+ All-Time Downloads.Reaching 80+ Countries Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>140,000+ are outgrowing. Act Today.<<<

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Chapter 1: Who is Monte Wood and what is his perspective on generosity?

57.088 - 93.673 Vince Chan

Like me, she does it because she wants to leave it better for the next person. So who is our guest today? Is Monty Wood, author of the book called Generosity Wins and the former CEO of Opus Agency, a creative branding partner for some of the world's most influential brands.

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95.501 - 144.507 Vince Chan

Monty has worked directly with legends like Mike Benioff of Salesforce, Andy Gross of Intel, Steve Jobs, John Chambers of Cisco, and Andy Jassy of Amazon. From these leaders, his own mentors, and his mother, Monty has learned what generosity truly means, why it matters and how to apply it to life and career to become more successful, happier and healthier. Curious to find out more?

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145.328 - 188.835 Vince Chan

We made a two-part series for you. Yesterday, in Part 1, our last episode, we looked into Monty's personal experiences, his definition of generosity, and why he believes so strongly in practicing generosity as a habit. Today, Part 2, we'll explore what isn't generosity. why practicing generosity can be challenging in today's world, and how to nurture generosity-centered mindset.

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190.656 - 232.323 Vince Chan

If you are still skeptical about how generosity can lead to success, join us for this conversation. We'd love for you to be part of the discussion. Let's get started. I have a couple of follow-up questions. You shared why generosity is important, your definition, what it means, and some real examples from people you've worked with.

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233.864 - 275.102 Vince Chan

But on the flip side, I'd like to hear about what isn't generosity. In your career, you've worked with a lot of leaders and teams. What are some behaviors or attitudes you've seen so far that you would say are the complete opposite of generosity Maybe things that shrug you as really rude. I think understanding the flip side would be helpful for listeners.

Chapter 2: What does Monte Wood identify as the opposite of generosity?

276.417 - 300.684 Vince Chan

giving them a clearer perspective on what generosity isn't. It might even help them recognize, identify, and avoid those less generous behaviors in their own actions or interactions. Could you share some of those not so generous examples?

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302.419 - 329.626 Monte Wood

I'll give an example that many people have quoted. One of the most successful people in history, actually. I worked directly with Steve Jobs when he was at Next and indirectly at Apple for many years. There are many quotes that circulate on the internet now of his last and final words with his best friends.

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Chapter 3: How did Steve Jobs exemplify generosity despite his demeanor?

330.829 - 360.743 Monte Wood

And all of them say that he talked about he wished that he had been more generous in his life. He wished he had benefited those around him. Now, I think there's a little bit of a misnomer there because he was not a kind person. I sat in rooms and watched him berate people. other people and do it in a very inconsiderate and unkind way.

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362.984 - 397.296 Monte Wood

But his generosity, his focus of generosity was to change the world and make it a better place. He wanted to empower everybody of all abilities to be able to use technology for themselves. And his compass was generous. His manner was not. And in the end, I think he wished that his manner had been different. So I think that's probably the best example that I can give.

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397.376 - 425.691 Monte Wood

Most of the great leaders that I worked with, John Chambers and Andy Jassy and many others, actually were generous people. They worked harder than those people around them to create success for others. Some of them were very myopic and maybe didn't have the best interpersonal skills, but I don't know that they were I wouldn't say they were not generous.

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425.911 - 444.609 Monte Wood

I think that maybe they just didn't understand generosity, which again is one of my goals is to help people understand what generosity is, how simple, very simple, easy things when done with the right intent can make a tremendous impact in the world.

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445.916 - 491.189 Vince Chan

If you could stand on top of a mountain and shout to the world, telling everyone how essential it is, not just as a concept, but as a life approach that can truly change your life, make you happier, and bring more fulfillment, then why aren't more people embracing it? In your experience, why do you think we've lost the art of generosity? I have my own theory, but I'd love to hear yours.

492.949 - 504.552 Vince Chan

What's gone wrong in a society that some of us have either forgotten about it or never developed the skill at all?

506.027 - 542.109 Monte Wood

I think that greed is a big part of it. And the reason I say greed is because there are powerful entities and people who are using divide, who are using conflict and creating conflict amongst parties to line their own pockets with money. When you have a media, all of our media outlets, there's not a single good one out there, right? They're not reporting news anymore. It's all opinion.

542.83 - 575.77 Monte Wood

And it's all opinion to create divide and conflict. When you have such powerful entities that are trying to do that, it's difficult for the single person standing on a mountaintop to get people to understand. Now, I will say there are some really strong and powerful people that are focused on consciousness and generosity now. And we're beginning to see some of that effect.

Chapter 4: Why is generosity less common in today's society?

575.85 - 604.888 Monte Wood

And I'm not going to give you any names, but I'm fortunate to be on the inside of some of that. And I am hoping that those people can create, like you and I talked about earlier, collaboration. respect for each other. I don't have to agree with everything you say. In fact, I never will agree with everything you say, but I can respect your opinion and I can respect you as an individual.

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605.648 - 628.329 Monte Wood

And then I can respectfully disagree and we can be fine together. But it is now, it's almost if a lot of media is promoting that if you don't agree, then you should hate the person that you disagree with. And that is incredibly dangerous, in my opinion. What do you think?

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630.27 - 670.087 Vince Chan

Looking at it from human nature. Greed is one of our seven deadly sins, as they say. We even got a movie called Seventh. Brad Pitt, wasn't it? While there's a lot that could be said about that, I would rather focus on how our present reality has impacted generosity. First off, Social media has changed how we see and interact with the world.

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671.328 - 713.944 Vince Chan

It affects how we conduct ourselves, often emphasizing superficial connections over genuine connections. Mainstream media adds an outer layer, often with their own agenda. pushing certain narratives that can cloud our judgment, especially around elections or other high-stick events. Independent journalism is wailing, and we're left with these biased perspectives shaping the way we think.

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Chapter 5: How has media and technology impacted our understanding of generosity?

715.66 - 751.736 Vince Chan

Then there's this trend of idolizing successful tech founders, especially among younger leaders. They see people raising millions, building billion-dollar companies, and assume they need to emulate every behavior to reach that level. But as you pointed out, even Steve Jobs though he had a clear purpose, wasn't known for his kindness in the workplace.

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753.157 - 788.694 Vince Chan

It's as if some tech founders believe they have to be ruthless to be successful, ignoring that generosity and empathy are just as essential to leadership and success. And this brings us to a big misconception with technology. Connectivity does not equal connection. We think that having friends or followers means we are connected, in quotation. But that's not true.

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789.774 - 819.083 Vince Chan

Real connections are much deeper and more meaningful. People text family members in the same house rather than having a face-to-face conversation. In offices too, I hear stories from friends who say, back in the day, we just turned to the person next to us to chat. Now, even when two people are seated beside each other, one would send a message instead of speaking.

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820.794 - 848.483 Vince Chan

All this technology has left us disconnected as human beings. And without real connection, the idea of giving generously without expecting anything in return becomes wearer. This disconnect is a big factor across all cultures and why generosity is harder to come by today.

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849.79 - 883.817 Monte Wood

Yep, I would agree. And you'd be surprised the people that are generous that you might not expect. Two and a half years ago, in a hot tub at a hotel in the island of Lanai, and Elon Musk and Grimes and X said, walked up to the hot tub. We sat there and chatted for probably 45 minutes. We weren't anybody in comparison to him.

884.578 - 913.57 Monte Wood

He was considerate and gave us conversation and we laughed and he talked about a German movie that he had watched and was all animated. He could have just turned and walked away, but he didn't. He was considerate, and I considered it to be a very generous thing that he did. He left a very positive impression on me, like he really cared about people.

914.935 - 940.551 Monte Wood

I'm sure when you're that wealthy, there's all kinds of limitations. And I know there were security guards in every direction, all in black, that we couldn't see. But he really stopped and cared about the conversation he was having with us. And that gives me hope. It really does give me hope that there are people, powerful people out there that will help us make a difference.

942.461 - 979.186 Vince Chan

It seems to me that you are an optimist. You are hopeful about the impact of generosity in the world. Despite the challenges we've discussed, you genuinely and passionately want to help people become more generous. You share insights, you write, you publish books to get the message out there. Would you say that's accurate? That you believe we can still build a more generous society?

980.466 - 989.431 Vince Chan

One where leaders and individuals alike can grow to be more generous, happier, and ultimately more successful?

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