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3 Takeaways

NBCUniversal Vice Chair Bonnie Hammer: Life Lessons for Getting Ahead (#236)

Tue, 11 Feb 2025

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NBCUniversal Vice-Chair Bonnie Hammer didn’t climb to the top by following the rules—she rewrote them. In this conversation, she dismantles the biggest career myths, reveals what really drives success, and shares why sweating the small stuff can make or break you. Packed with no-nonsense advice, game-changing insights, and hard-earned wisdom, this episode is a masterclass in ambition, leadership, and career strategy—without the clichés.

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Chapter 1: What are the myths about career success?

9.702 - 38.485 Bonnie Hammer

Every rung of the professional ladder, whether you're new to the work world, on the cusp of a first promotion, or on the path to a dropped job, there are too many rules rooted in pithy dictums, mantras, and maxims that too many people continue to believe. They sound nice, they roll off the tongue, they seem like an easy enough script to follow, and they feel like a time-tested playbook.

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39.346 - 46.392 Bonnie Hammer

That's why I wrote 15 Lives to call BS or bullshit on these cliches.

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47.653 - 75.505 Lynne Thoman

So what are these rules that too many people believe that actually aren't true? Hi, everyone. I'm Lynne Thoman, and this is Three Takeaways. On Three Takeaways, I talk with some of the world's best thinkers, business leaders, writers, politicians, newsmakers and scientists. Each episode ends with three key takeaways to help us understand the world and maybe even ourselves a little better.

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77.383 - 94 Lynne Thoman

Today, I'm excited to be joined by Bonnie Hammer. She rose to become vice chairman of NBC Universal by rejecting common myths about how to act in the workplace. She believes that the traditional wisdom about work hold people back.

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Chapter 2: How did Bonnie Hammer rise to the top of NBCUniversal?

94.68 - 128.62 Lynne Thoman

Having risen from an entry-level production assistant job where her chief charge was a dog to become vice chairman at NBC Universal, Bonnie Hammer challenges conventional workplace wisdom and shares the uncommon sense needed to succeed. She is the author of the new book, 15 Lies. I'm excited to find out what the rules and lies are that too many people believe that actually are not true.

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129.281 - 146.997 Lynne Thoman

Welcome, Bonnie, and thanks so much for joining Three Takeaways today. I'm delighted to be here, Lynn. It's always fun. It is my pleasure. Let's talk about your lessons learned. What do you think about Don't Sweat the Small Stuff?

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Chapter 3: Why is 'Don't Sweat the Small Stuff' bad advice?

148.038 - 172.697 Bonnie Hammer

It is a conceit that came around when people were talking about stressing too much on little things that you lost the big picture. But I'm a believer that the details are in the small stuff and success is in the small stuff. If you ignore the little things around you, you're never going to get to think about the big stuff.

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173.257 - 194.628 Bonnie Hammer

You're judged on the tiny things in life that you clearly can put to the side because you don't think it's important enough to deal with on a daily basis, whether it's literally in a deck little typos or saying thank you or being kind at a specific moment. So I'm big on sweating all stuff.

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195.148 - 203.532 Bonnie Hammer

And I believe that one of the paths to success is being aware that everything matters, not just the big picture.

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204.6 - 220.983 Lynne Thoman

And for you, your first job as a production assistant was to essentially follow around and take care of a dog. And if you hadn't done that job well, your career would not have taken off the way it did. Can you talk about that?

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221.809 - 245.437 Bonnie Hammer

That's absolutely true. But then it wasn't so much the small stuff, but that was really about attitude. It was about humility. It was about knowing my worth at that point in time. And there's a huge difference between personal worth, which we are all born with, and professional worth, which you have to earn.

246.377 - 267.605 Bonnie Hammer

It was my first job, all the other production assistants, which in the media world is the lowest job you could possibly have. It's an entry level. It's even lower than the lowest of assistants. And everybody else had a kid. It was a television children's show about math because I was the newest and the youngest. I got the dog.

268.385 - 299.162 Bonnie Hammer

Now, mind you, we were a union house, so none of the stagehands were going to follow around a dog and pick up its poop. I had to do it. But I did it with a smile because I realized that it's all about attitude. If I had a good attitude, if people wanted me around, if people knew I would deal with stuff that wasn't exactly pretty or pleasant, they would be there to help me grow and they were.

300.123 - 326.459 Bonnie Hammer

What do you think about the advice of follow your dreams? That's another cliche we've all been brought up with. And it's interesting because when you think about where we got those dreams and when we got those dreams, we were kids. It was either our parents whispering them in our ear or a teacher or a kid's book that we read when we were young.

327.239 - 356.221 Bonnie Hammer

But they weren't things we actually got exposed to and learned by example. In my mind, you can't be what you can't see. You can't dream what you don't know. It's not that I think people should throw away passions or dreams that they think they may want, but people have to concentrate on opportunities. My line to myself and to others, you don't have to throw your passion away.

Chapter 4: Is 'Follow Your Dreams' misleading career advice?

356.242 - 376.039 Bonnie Hammer

It just doesn't have to be your boss in life. If you follow your dreams, in my mind, you're going to sleepwalk through life. If you follow opportunities, it can get you to very, very interesting places. But those dreams can always stay in the background and you can play with them as a sideline.

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376.98 - 383.143 Lynne Thoman

What do you think about the fake it till you make it strategy of trying to appear knowledgeable and confident?

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384.003 - 398.009 Bonnie Hammer

First of all, I think all of us at some point in life have felt like an impostor. I think it's just a given in terms of who we are, what we get exposed to, especially when we start navigating the corporate world.

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398.829 - 421.401 Bonnie Hammer

But I'm a big believer that the minute you fake it and the minute you get caught in a lie, it's kind of over because it's impossible to build back that trust from people once they've lost it in you. It's really about being open and honest and letting people know what you know and what you don't.

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421.881 - 446.509 Bonnie Hammer

And when you ask for help in a corporate world or in life in general, you're empowering other people to help you. So then they want to take you under their wing and help you grow. The minute you lie about something and you get caught in it, they're not going to want to give you the opportunity anymore. So take advantage of the people around you. Be honest about what you know, what you don't know.

446.529 - 462.592 Bonnie Hammer

You're going to learn a lot more. You're going to gain a lot more friends and mentors, if you will, because you can admit what you know. So they're going to trust you the next time you say you do know something because they already knew that you were honest when you didn't.

Chapter 5: Should you 'Fake it Till You Make it' in your career?

463.678 - 486.874 Lynne Thoman

I love your story about what happened when you were asked to edit four shows, including, I forget what the acronym stands for, WWE, and you'd never done an editing job in your life before, and how you were able to do that, but also how being an outsider and knowing nothing about it actually helped you. Can you talk about that?

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487.799 - 515.081 Bonnie Hammer

The WWE story was interesting. My boss at the time decided that he thought that I could help Vince McMahon and his team develop stories for the wrestling world. Now, mind you, I had never watched one of his shows in my life. I didn't even know really what it was. And it was just mind blowing to me. But I felt, OK, if it didn't work, I didn't like it.

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515.121 - 538.402 Bonnie Hammer

I could always quit, but I might as well try it. And I remember going up to the Stanford Connecticut offices and walking in this room with these big, oversized guys. I was the only chick in the room and I'm only just under 5'4". And I remember walking in and trying to figure out what am I going to say to these guys? You know, I was put into their world by my boss. They didn't ask for me.

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538.422 - 567.451 Bonnie Hammer

And I remember when Vince came in, he literally looked at me and all he said was, so? And I took a deep breath and I said, Vince, up until two weeks ago, I never watched one of your shows. I surely was never in a stadium to watch one of your live events. So I don't know anything about what your world is. The only thing I know is how to develop stories, how to create great characters.

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567.791 - 581.099 Bonnie Hammer

And that's how I can help you. And he just said to me, thanks for being honest. Let's go. And we worked together for over 20 years and had an amazing relationship in a world that was completely foreign to me.

581.959 - 587.182 Lynne Thoman

How important is being the smartest or the most knowledgeable person in the room?

588.083 - 612.138 Bonnie Hammer

I have a saying that I've often said to myself, you don't have to and shouldn't be the smartest one in the room. You should surround yourself with great people, with smarter people, and always have the smartest one you know on speed dial. to pretend to be the smartest in the room or to act like that basically shuts down everybody else. And that's such an unhealthy world to be in.

612.738 - 628.368 Bonnie Hammer

If you sit back, ask questions, let others have conversations around you, you get a much better project property show because you are inclusive. So you usually come out with the best idea.

629.389 - 642.341 Lynne Thoman

I don't think most people appreciate enough the fact that as you become more senior, it becomes more about the other people and having the other people become stars and flourish.

Chapter 6: How did being an outsider benefit Bonnie Hammer?

643.479 - 666.554 Bonnie Hammer

To me, you are only as good as the people who surround you. I don't think I would be anywhere near where I am now without the people who have surrounded me, who I've hired, or who have been given to me by others in terms of the professional world. Anybody who believes they can do it themselves, I personally think are lying.

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666.755 - 673.039 Bonnie Hammer

But the truth is, even if they are smarter and better, the journey is a lot less fun.

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674.059 - 682.161 Lynne Thoman

Many children are raised today being told that they can do anything. What happens when they start their first job?

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683.061 - 697.824 Bonnie Hammer

Well, it's a really complicated question right now for a variety of reasons. I think kids need encouragement and you need to have them believe that if they work hard enough at something,

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698.504 - 719.342 Bonnie Hammer

they can do pretty much anything they want to do but it takes work and they have to prove their worth by their hard work but what's happening in the work world right now and i think in life in general that the pendulum has swung so far out there that being able to critique

720.003 - 736.815 Bonnie Hammer

give criticism, tell somebody they need to grow or learn in certain ways doesn't exist anymore because of the fear of saying something that might hurt somebody else's feeling and therefore is a bad thing to do or say.

737.455 - 760.99 Bonnie Hammer

So I think a lot of the younger folks coming into our corporate world right now don't understand the advantage of criticism, don't understand that in order to grow, you may hear things that might not always feel good, but are really useful in terms of learning if you're open enough to it. I grew up with some really tough mentors.

762.06 - 779.485 Lynne Thoman

One of the first people that I interviewed for Three Takeaways was Joel Peterson, who was then chairman of JetBlue. And one of his takeaways, which I thought was so interesting, goes exactly to your point. It was about feedback. He called feedback the breakfast of champions.

780.649 - 811.938 Bonnie Hammer

I completely agree with him 150%. I may frame it differently than he does. But for me, if you really want to succeed in life, you need challenging mentors. You need truth tellers. You need sparring partners. Just having people who are cheering you on or who they're cheerleaders in life, it's really not going to get you. Maybe you feel good, but it's not going to help you get anywhere.

Chapter 7: Why is it important not to be the smartest person in the room?

811.958 - 833.632 Bonnie Hammer

I kind of divided into three different ways. You have supportive mentors. Those are the people who are your cheerleaders are going to tell you how great you are. Then you have what I call more active, supportive mentors who are your coaches. They'll help you get into the game because they're going to help build your confidence and help you get there.

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834.192 - 857.72 Bonnie Hammer

But then there are the challenging mentors, which are the drill sergeants. They're not only going to prepare you for the game but they're going to help you win the war so they're the ones who for me are the guys and gals but for most part for me they've been men in the world who've been my challenging mentors they've been the ones who've

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858.26 - 879.37 Bonnie Hammer

said things to me that might not have felt good at the moment, but because I was open enough to listen and to hear their critiques, criticisms were the things that got me to move forward. They help you realize what you're capable of, even when you don't realize it yourself.

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880.43 - 883.872 Lynne Thoman

And Barry Diller fell into one of those categories.

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885.05 - 916.254 Bonnie Hammer

Oh, yes. Barry was and to this day still is, believe it or not, my challenging mentor. He taught me how to think. He taught me how to take criticism. And he was, without doubt, my sparring partner. And I don't believe... I would have been where I am today without Barry, a part of my life. And not because he helped pull strings or get me anywhere. Trust me, he did not.

917.014 - 942.886 Bonnie Hammer

But it was because he taught me how to think. He taught me how to turn things upside down and inside out. And Barry, to this day as a person, he doesn't care if a great idea comes from a new assistant or a chairperson, you know, didn't care what shape, color, size, anything you were. A good idea was a good idea and a bad idea was a bad idea. And he let you know it.

943.427 - 969.018 Bonnie Hammer

And to this day, I have tremendous respect for him, even though it was really painful living through that era. And what was Barry's position or title? at that time it was a company called iac that owned usa sci-fi and universal films and barry was the ceo of iac and at that time i was running sci-fi channel working for barry

969.969 - 977.292 Lynne Thoman

And how did he challenge you to be better? How did he give feedback to you that was really helpful?

Chapter 8: What happens when children told they can do anything start their first job?

978.212 - 1004.182 Bonnie Hammer

It's a funny example, but it's a very specific example that describes it. So I was running Sci-Fi Channel and I was about to put a show that had a psychic onto the sci fi channel. So it was in December and it was a snowy day and I was working from home and I was on a computer. And keep in mind, those days we didn't have our iPhones. Everything had to be sitting in front of a computer.

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1004.622 - 1030.366 Bonnie Hammer

If you're emailing back and forth to someone so very emails me and says it was better. four o'clock on a Friday saying, why would you have a psychic on the sci-fi channel? And I go back and forth saying, well, because it's an interesting topic. People are into psychics and there is a huge interest. And he sends me back an email. I get that. I accept that.

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1031.027 - 1057.554 Bonnie Hammer

But if psychics are real, why would they be on science fiction? And if psychics aren't real, why the hell are you in business with this guy anyway? So this goes back and forth and back and forth, probably every few hours till Sunday, probably late in the day, maybe even the evening. And I finally came up with the answer and I was able to write back and I said, Barry,

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1058.214 - 1083.185 Bonnie Hammer

You cannot prove a psychic is real or not real. It's all in the eye of the beholder. So it doesn't matter whether you believe them or I believe them. It's out there in the ether and it's somewhere between fact and fiction. Let's call it friction, which is why it should be on sci fi. He wrote that. OK, your idea wins. Go.

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1084.145 - 1103.452 Bonnie Hammer

So it was always having some kind of argument that made sense, that had a form of logic. And if it was logical and smart, he would let you do anything. If I didn't come up with that last piece, I'm not sure I would have gotten it on the air.

1104.392 - 1110.036 Lynne Thoman

Great story. Bonnie, what is the most common piece of advice that you dole out?

1111.017 - 1134.653 Bonnie Hammer

I don't know if there's one piece or just so many pieces of advice that I give people based on who they are. For me, advice is individualized. It's people coming to me with what they need at that stage of their life or their career that I then help them navigate through their situation.

1135.454 - 1163.712 Bonnie Hammer

For example, I get constantly the question from so many people, particularly women, but everybody, it's how can I have it all? And my answer to them, there's no such thing as having it all. What we have in life is choices, and it's having the agency of those choices. So don't let somebody else's all define who you are, because my all and then your all

1164.292 - 1192.936 Bonnie Hammer

are going to be totally different so you have to figure out what you need and want out of life and then even once you isolate that you have to choose it can change over different decades or different times of your life but you do have to figure out what your all is for you at that moment in time and then move forward and know that everybody feels out of balance at some point and so will you and that's okay

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