Stevie Santangelo
Appearances
Cult of Body & Soul
3. "Noon on Monday"
What I was asking for was a giant ask. And so when they gave it, and then their room filled up, and then people became obsessed with them, I'm sure it was a lot of energy to handle.
Cult of Body & Soul
3. "Noon on Monday"
A lot of us had stalkers. A lot of us had stalkers. There was one point where I was talking to my doorman. I'm like, listen, under no circumstances anyone to be sent up to my apartment today. We all had to go to HR a million times over to just get people removed from our classes. People were obsessed.
Cult of Body & Soul
3. "Noon on Monday"
For the first time ever, I had to create a manual because before it was just like, I'm hanging out with these kids and I'm going to make sure that they're the best. But like there was no formula to it. I mean, there was in my head, but like not really, you know. And so we made a handbook. And we had a training group in Tribeca and we gave one to each of the trainees.
Cult of Body & Soul
3. "Noon on Monday"
And that night, Julie Rice texted me and said, get all of those back and don't ever hand it out again. It just dawned on her. She was like that she can't have that material out in the world.
Cult of Body & Soul
3. "Noon on Monday"
And really, our department trained the entire industry because if you didn't make it at SoulCycle, and a lot of them didn't, then they went on to teach at Cycle Bar and Flywheel and all the rest of them or a gym or wherever. So we touched and trained, I consider, most of the industry.
Cult of Body & Soul
3. "Noon on Monday"
I mean, listen, it was so dramatic at one point. You're working with divas who created the industry in the first place, right? Lori Cole, Stacey Griffith. They plucked everyone out of Los Angeles.
Cult of Body & Soul
3. "Noon on Monday"
There's many layers to why someone became obsessed with someone at SoulCycle, many, many layers, but it's very powerful when someone can see you. And I made sure that the instructors were trained in a thoughtful, mindful way to make sure that everyone in that room felt seen and part of something.
Cult of Body & Soul
3. "Noon on Monday"
It just is. It feels erotic. You moving your body in the music, the sweat and the candlelight.
Cult of Body & Soul
3. "Noon on Monday"
A lot of people were sexually attracted to their instructor. You know, so like I used to tell them, like, everyone stay grounded. They either want to be you or do you. OK, and you can ride that line in between.
Cult of Body & Soul
3. "Noon on Monday"
So they were being exposed to what felt like these mini concerts, these mini experiences.
Cult of Body & Soul
3. "Noon on Monday"
Dipped in soul. Dipped in soul. When I say dipped in soul, we don't want an instructor dipped in soul, meaning like, I don't want to take the voice that you've been using at Barry's, Orange Theory, your yoga class, just like anywhere else you've taught. I don't want you bringing that instructor voice into SoulCycle, slapping the method on top.