Simon Sinek

more than three years because over 90% of all new businesses fail in the first three years.

So I joined this very special club in America called Entrepreneur, right?

And what you start to discover is that success is actually more difficult than failure because what I didn't realize is my business had been built on the force of personality.

I didn't have much of a structure.

And as the business started to grow, I couldn't make every decision and I couldn't be in every meeting and I couldn't manage every account.

And I didn't know what to do.

And I was very embarrassed by the fact that I was clueless.

I was afraid to ask for help.

I felt that all of my reputation would be destroyed, put me into a dark depression.

I didn't want to go to work anymore.

I'd lost my passion.

Anybody who's ever been in a dark place will know if you're in a dark place and you keep it to yourself, it gets darker.

And I was lying, hiding, and faking every day of my life.

I was just treading water.

Everything was for show.

And it wasn't until a very dear friend of mine came to me and said, something is wrong.

Something is off.

And I came clean.

She offered me a psychologically safe environment to just admit that I didn't know what the hell I was doing.

And I was clueless and afraid and paranoid and convinced I was going to go bankrupt.