Simon Sinek

The question is, is why aren't people using the tool?

There's a few reasons.

I mean, I'm going to sound like a broken record when I talk misaligned incentives.

But another part of it is, and I'll use the same analogy, which is the big reason why most companies do not use any of my work is because I can't tell you when it'll work.

And companies in this modern day and age with the pressures from their investors have massive pressures to make things work on certain dates.

So for example, Simon, I need to get into shape.

How do I get into shape?

Easy, easy.

I'm going to tell you how it works.

I want you to work out every single day for 20 minutes.

What if I'm really tired?

You can skip a day here and there, but that's fine.

But on balance, I need you to work out every single day for 20 minutes.

And 100% of the time, it will work.

But I don't know when.

And neither does any doctor.

And that's my work.

My work, you don't have to do it every day.

You can screw up.

You can do things for short term, whatever.