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Simon Sinek

👤 Person
2969 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

It's like, yeah, but you're still an asshole.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

When you raise the, you have a patent on an essential drug and you raise the price of it 1500%, not nice, not illegal, but not cool, right?

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

And so we have to re-understand what the purpose of a company is.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

The purpose of a company is to achieve something, take care of people and community, and make money.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

We'll be right back after a short break.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Yes, but that again goes back to the incentive structures.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

The simple answer is no, I'm getting no pushback.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Your question is sort of like, Simon, are people cynical about exercise because everybody's sitting on their couch and eating chocolate cake and getting fat?

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

Has your theory of exercise really declined in value?

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

No, they're not doing it.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

It doesn't mean it has no value.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

The golden circle in the concept of why is a tool.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

That's all it is.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

It's a hammer.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

If you leave it on a table, it does nothing.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

And you can do big things or small things with it.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

You can hang a picture or build a house with the exact same tool.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

But you've got to use it.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

So the theory holds true.

TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek

The tool exists.