Nick

Because this company, Rode, has done $212 million in revenue in the last year. And it's all direct-to-consumer and it's all online. Rode Beauty is not in any physical stores yet. But the key reason why Elf Beauty has fallen in love with Rode, what is it, Jack? A majority of Rode's cosmetics are made in Italy and South Korea. So the business protects Elf against both wrinkles... And tariffs.

But here's what Jack and I found fascinating about this story. Hailey Bieber's road has accomplished all of this with just 10 products. They've got a cream, a balm, a serum. And an iPhone case that actually is customized to hold your lipstick. That's a really funny product. But seriously, there's only 10 things you can buy on the website. That's right.

But here's what Jack and I found fascinating about this story. Hailey Bieber's road has accomplished all of this with just 10 products. They've got a cream, a balm, a serum. And an iPhone case that actually is customized to hold your lipstick. That's a really funny product. But seriously, there's only 10 things you can buy on the website. That's right.

But here's what Jack and I found fascinating about this story. Hailey Bieber's road has accomplished all of this with just 10 products. They've got a cream, a balm, a serum. And an iPhone case that actually is customized to hold your lipstick. That's a really funny product. But seriously, there's only 10 things you can buy on the website. That's right.

You can count all of the products that Hailey Bieber's company makes on two hands. Or as they put it, They make one of everything really good. Now, Jack, in order to really understand the story, could you please sprinkle on some context to the cosmetics industry? It's the opposite. Elf Beauty has 400 products. L'Oreal has 1,000 products.

You can count all of the products that Hailey Bieber's company makes on two hands. Or as they put it, They make one of everything really good. Now, Jack, in order to really understand the story, could you please sprinkle on some context to the cosmetics industry? It's the opposite. Elf Beauty has 400 products. L'Oreal has 1,000 products.

You can count all of the products that Hailey Bieber's company makes on two hands. Or as they put it, They make one of everything really good. Now, Jack, in order to really understand the story, could you please sprinkle on some context to the cosmetics industry? It's the opposite. Elf Beauty has 400 products. L'Oreal has 1,000 products.

From all the ads we've seen on TV our whole lives, Maybelline has maybe a million products. But Hailey resisted the temptation to go beyond 10. It's like an invisible dewy ceiling she refuses to crack. And you know what this means, Jack? At her $1 billion valuation, each of her products is technically worth $100 million.

From all the ads we've seen on TV our whole lives, Maybelline has maybe a million products. But Hailey resisted the temptation to go beyond 10. It's like an invisible dewy ceiling she refuses to crack. And you know what this means, Jack? At her $1 billion valuation, each of her products is technically worth $100 million.

From all the ads we've seen on TV our whole lives, Maybelline has maybe a million products. But Hailey resisted the temptation to go beyond 10. It's like an invisible dewy ceiling she refuses to crack. And you know what this means, Jack? At her $1 billion valuation, each of her products is technically worth $100 million.

So that iPhone case with a customized lipstick holder is a $100 million product? Yes, it is, Jack. So besties, for all of Hailey Bieber's Instagram posts shimmering like a watermelon... It appears that she actually borrowed a strategy from the music industry. And it has nothing to do with Justin Bieber. No, it doesn't. So Jack, what's the takeaway for our buddies over at Rode Beauty?

So that iPhone case with a customized lipstick holder is a $100 million product? Yes, it is, Jack. So besties, for all of Hailey Bieber's Instagram posts shimmering like a watermelon... It appears that she actually borrowed a strategy from the music industry. And it has nothing to do with Justin Bieber. No, it doesn't. So Jack, what's the takeaway for our buddies over at Rode Beauty?

So that iPhone case with a customized lipstick holder is a $100 million product? Yes, it is, Jack. So besties, for all of Hailey Bieber's Instagram posts shimmering like a watermelon... It appears that she actually borrowed a strategy from the music industry. And it has nothing to do with Justin Bieber. No, it doesn't. So Jack, what's the takeaway for our buddies over at Rode Beauty?

Rode just sold for a billion dollars because of Elvis Presley. Yeti's some fun business history here. Elvis Presley is the first musical artist to publish a greatest hits album. It was 1958 and he published Elvis golden records. It was only his best songs. The ones that sold a million units. Well, Elvis's greatest hits album went platinum for similar reasons.

Rode just sold for a billion dollars because of Elvis Presley. Yeti's some fun business history here. Elvis Presley is the first musical artist to publish a greatest hits album. It was 1958 and he published Elvis golden records. It was only his best songs. The ones that sold a million units. Well, Elvis's greatest hits album went platinum for similar reasons.

Rode just sold for a billion dollars because of Elvis Presley. Yeti's some fun business history here. Elvis Presley is the first musical artist to publish a greatest hits album. It was 1958 and he published Elvis golden records. It was only his best songs. The ones that sold a million units. Well, Elvis's greatest hits album went platinum for similar reasons.

We believe that this skincare company just sold for a billion bucks because in a world that offers more too much, frankly, There are major benefits to resisting and doing less. For consumers, offering less limits the stress of choice. And seeing so few choices on Rhodes' website implies that each product is premium.

We believe that this skincare company just sold for a billion bucks because in a world that offers more too much, frankly, There are major benefits to resisting and doing less. For consumers, offering less limits the stress of choice. And seeing so few choices on Rhodes' website implies that each product is premium.

We believe that this skincare company just sold for a billion bucks because in a world that offers more too much, frankly, There are major benefits to resisting and doing less. For consumers, offering less limits the stress of choice. And seeing so few choices on Rhodes' website implies that each product is premium.

And for the business, offering less streamlines operations, simplifies marketing, and saves money overall. Like Elvis' greatest hits album, Hailey Bieber only offers her greatest hits. And that's how she just sold for a billion bucks in three years. Jack, could you whip up the takeaways for us for the real Friday?