Nick Martel

They're not into this latest pivot. Up until now, Jacuzzi has mostly been on a B2B model, working business to business.

They're not into this latest pivot. Up until now, Jacuzzi has mostly been on a B2B model, working business to business.

And it carries a whole bunch of new business risks. Yeah, yeah, it does. Because the other Jacuzzi brothers know there are already big players in the consumer appliance market, which is what Candido is thinking about moving into. Right. They would have to face companies like General Electric, Goliaths of the industry, and Jacuzzi, they're just the little David.

And it carries a whole bunch of new business risks. Yeah, yeah, it does. Because the other Jacuzzi brothers know there are already big players in the consumer appliance market, which is what Candido is thinking about moving into. Right. They would have to face companies like General Electric, Goliaths of the industry, and Jacuzzi, they're just the little David.

And it carries a whole bunch of new business risks. Yeah, yeah, it does. Because the other Jacuzzi brothers know there are already big players in the consumer appliance market, which is what Candido is thinking about moving into. Right. They would have to face companies like General Electric, Goliaths of the industry, and Jacuzzi, they're just the little David.

If GE decides they want to make hydrotherapy bathtubs, Jacuzzi would be done for. If they poke the bear, they're going to get eaten. I mean, Jack, it's sort of like when you're a startup and Google takes an interest in your technology.

If GE decides they want to make hydrotherapy bathtubs, Jacuzzi would be done for. If they poke the bear, they're going to get eaten. I mean, Jack, it's sort of like when you're a startup and Google takes an interest in your technology.

If GE decides they want to make hydrotherapy bathtubs, Jacuzzi would be done for. If they poke the bear, they're going to get eaten. I mean, Jack, it's sort of like when you're a startup and Google takes an interest in your technology.

Why would you ever change a business that is thriving? Plus, it's a family affair. The Jacuzzi's determined their own destiny and the company is providing jobs to many Jacuzzi cousins, among others. I mean, basically, if you got two Zs in your name, you're hired. So why fix a business that's successfully pumping on all cylinders to the tune of $35 million a year in today's money?

Why would you ever change a business that is thriving? Plus, it's a family affair. The Jacuzzi's determined their own destiny and the company is providing jobs to many Jacuzzi cousins, among others. I mean, basically, if you got two Zs in your name, you're hired. So why fix a business that's successfully pumping on all cylinders to the tune of $35 million a year in today's money?

Why would you ever change a business that is thriving? Plus, it's a family affair. The Jacuzzi's determined their own destiny and the company is providing jobs to many Jacuzzi cousins, among others. I mean, basically, if you got two Zs in your name, you're hired. So why fix a business that's successfully pumping on all cylinders to the tune of $35 million a year in today's money?

Well, Candido, remember, is the family salesman. And eventually, he just wears them down. They don't pivot the entire business, but they agreed to establish a new division of the company, Jacuzzi Research, Inc., and they start production of their very first whirlpool bath device, the J300. The J300. Now that, Jack, that sounds like a sharper image device.

Well, Candido, remember, is the family salesman. And eventually, he just wears them down. They don't pivot the entire business, but they agreed to establish a new division of the company, Jacuzzi Research, Inc., and they start production of their very first whirlpool bath device, the J300. The J300. Now that, Jack, that sounds like a sharper image device.

Well, Candido, remember, is the family salesman. And eventually, he just wears them down. They don't pivot the entire business, but they agreed to establish a new division of the company, Jacuzzi Research, Inc., and they start production of their very first whirlpool bath device, the J300. The J300. Now that, Jack, that sounds like a sharper image device.

And after testing, pumping, gallons and gallons of spilled water, and a whole lot of bubbles, five years later, it's approved. On December 16th, 1952, it finally comes through. A Jacuzzi-branded hydrotherapy pump for your tub. You place one of these pumps into any full bathtub, you plug it into the wall, and your bathtub, boom! It is a water-pumping cyclone of sensation.

And after testing, pumping, gallons and gallons of spilled water, and a whole lot of bubbles, five years later, it's approved. On December 16th, 1952, it finally comes through. A Jacuzzi-branded hydrotherapy pump for your tub. You place one of these pumps into any full bathtub, you plug it into the wall, and your bathtub, boom! It is a water-pumping cyclone of sensation.

And after testing, pumping, gallons and gallons of spilled water, and a whole lot of bubbles, five years later, it's approved. On December 16th, 1952, it finally comes through. A Jacuzzi-branded hydrotherapy pump for your tub. You place one of these pumps into any full bathtub, you plug it into the wall, and your bathtub, boom! It is a water-pumping cyclone of sensation.

Jack, I'm listening to everything you just said.

Jack, I'm listening to everything you just said.

Jack, I'm listening to everything you just said.