Nick Martel

Okay, so at this point, we have little Kenneth Jacuzzi, a boy with a chronic debilitating condition. His family has found a hydrotherapy treatment that works, but traveling to and from those treatments is wreaking havoc on his body. But there is one silver lining. Ken is a Jacuzzi. He's from a family of brilliant engineers and inventors perfectly poised to create something new.

But he's also proof that you shouldn't put people in a box. He's determined to find a way. So he starts taking a Jacuzzi Brothers sump pump, the kind you'd use to get water out of the basement, and he begins adapting it for use in a bathtub. We have a picture here. Nick, can you describe what we're looking at? Yeah, I'll describe this, Jack.

But he's also proof that you shouldn't put people in a box. He's determined to find a way. So he starts taking a Jacuzzi Brothers sump pump, the kind you'd use to get water out of the basement, and he begins adapting it for use in a bathtub. We have a picture here. Nick, can you describe what we're looking at? Yeah, I'll describe this, Jack.

But he's also proof that you shouldn't put people in a box. He's determined to find a way. So he starts taking a Jacuzzi Brothers sump pump, the kind you'd use to get water out of the basement, and he begins adapting it for use in a bathtub. We have a picture here. Nick, can you describe what we're looking at? Yeah, I'll describe this, Jack.

This initial water pump bathtub thing, it's kind of like a speedboat motor crossed with a Vitamix, you know? Yeah. But you put it in a bathtub. So it basically takes a big pool of water in your bathtub. Yes. And turns it into like a bubbly adventure. It makes you feel like a smoothie is what we're saying. Looks a little dangerous. I'm actually kind of scared as we describe it.

This initial water pump bathtub thing, it's kind of like a speedboat motor crossed with a Vitamix, you know? Yeah. But you put it in a bathtub. So it basically takes a big pool of water in your bathtub. Yes. And turns it into like a bubbly adventure. It makes you feel like a smoothie is what we're saying. Looks a little dangerous. I'm actually kind of scared as we describe it.

This initial water pump bathtub thing, it's kind of like a speedboat motor crossed with a Vitamix, you know? Yeah. But you put it in a bathtub. So it basically takes a big pool of water in your bathtub. Yes. And turns it into like a bubbly adventure. It makes you feel like a smoothie is what we're saying. Looks a little dangerous. I'm actually kind of scared as we describe it.

This little contraption, it is churning bathtub water just like that ginormous Hubbard tank. But here's the question, man. Is it working? Absolutely, it's working. Ken is on his hydrotherapy treatments every day in the comfort of his own home now with no brutal commute to and from that Hubbard tank.

This little contraption, it is churning bathtub water just like that ginormous Hubbard tank. But here's the question, man. Is it working? Absolutely, it's working. Ken is on his hydrotherapy treatments every day in the comfort of his own home now with no brutal commute to and from that Hubbard tank.

This little contraption, it is churning bathtub water just like that ginormous Hubbard tank. But here's the question, man. Is it working? Absolutely, it's working. Ken is on his hydrotherapy treatments every day in the comfort of his own home now with no brutal commute to and from that Hubbard tank.

And when they show Ken's doctor their contraption they built, his response is instantaneous. He doesn't just say it works. He implores them, you got to make more of these things. Yeah. Okay, so this is basically the same pump that the Jacuzzi family used for food on farms, but they've now applied it to tubs for people. It's another pivot.

And when they show Ken's doctor their contraption they built, his response is instantaneous. He doesn't just say it works. He implores them, you got to make more of these things. Yeah. Okay, so this is basically the same pump that the Jacuzzi family used for food on farms, but they've now applied it to tubs for people. It's another pivot.

And when they show Ken's doctor their contraption they built, his response is instantaneous. He doesn't just say it works. He implores them, you got to make more of these things. Yeah. Okay, so this is basically the same pump that the Jacuzzi family used for food on farms, but they've now applied it to tubs for people. It's another pivot.

They didn't just pivot the product, they pivoted the purpose. Totally. And the whole hydrotherapy unit was literally just meant to be a device for Ken. But once the idea is in Candido's mind, it all makes sense. Yeah, it does. Look, not everyone has a farm they need to irrigate, but Everyone gets sore muscles and sore joints, and everyone loves a bubbly frenzy of a hot tub situation.

They didn't just pivot the product, they pivoted the purpose. Totally. And the whole hydrotherapy unit was literally just meant to be a device for Ken. But once the idea is in Candido's mind, it all makes sense. Yeah, it does. Look, not everyone has a farm they need to irrigate, but Everyone gets sore muscles and sore joints, and everyone loves a bubbly frenzy of a hot tub situation.

They didn't just pivot the product, they pivoted the purpose. Totally. And the whole hydrotherapy unit was literally just meant to be a device for Ken. But once the idea is in Candido's mind, it all makes sense. Yeah, it does. Look, not everyone has a farm they need to irrigate, but Everyone gets sore muscles and sore joints, and everyone loves a bubbly frenzy of a hot tub situation.

So Candido wants to pursue the relaxation market. But Jack, this is like the Jacuzzi family.

So Candido wants to pursue the relaxation market. But Jack, this is like the Jacuzzi family.

So Candido wants to pursue the relaxation market. But Jack, this is like the Jacuzzi family.

They're not into this latest pivot. Up until now, Jacuzzi has mostly been on a B2B model, working business to business.