Jennifer Sey
Appearances
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
So to have the opportunity to witness the signing of the EO is thrilling and we're all super excited. We also know we still have work to do. I've talked with Riley about this. I've talked with lawyers who are experts on Title IX. He said it in the room yesterday.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
He said this impacts federally funded institutions and sports that take place within federally funded institutions, so K-12 schools, universities. But twice as many kids participate in what is called the Olympic movement, which is governed by the U.S. Olympic Committee. That doesn't mean you're an Olympic level. I was an elite gymnast. As a young person, I started competing at six.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
I was not competing at the highest level. But the competitions I was in were governed by the U.S. Olympic Committee and USA Gymnastics. That has not impacted. And they've not made a move yet.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
And then you have the International Olympic Committee, which is clearly outside of the auspices of the executive order. And beyond that, you have one more thing. You have all these private races. You know, I'll cite the Boston Marathon, which has its own board. It's privately run. It's all private company funded. They just qualified a man in the women's division.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
They can continue to do whatever they want. And so this landscape is incredibly fractured. And my sort of intention in starting this brand 10 months ago, XXXY Athletics, was to change the culture and give people the confidence that it's appropriate to stand up and say, we're not going to take this anymore. And I think when the people do that, all of these other governing bodies and races change.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
that are going to have to change their tune because the people will demand it. And I just feel like what the EO did was it knocked the door down for us to do that. And Trump has passed us the baton and we need to take it and run through the next door and the next door and the next door because this is not over yet.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Well, you know, we just launched a new ad on Sunday. It's four days now we launched it. It's called Real Girls Rock. And it's a celebration of the discipline, dedication and hard work of female athletes. And it highlights the fact that if you are a female athlete that dares to stand up for the integrity of women's sports,
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
On top of all that crazy training and work, you will be faced with threats and bullying and all kinds of horrible harassment. And that ad has just taken off. We launched it before the Super Bowl purposely because, as you point out, people are almost paying more attention to the ads at this time than the matchup. We also launched it just a couple of days ahead of National Girls and Women in Sport.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
day, which was yesterday, the day the EO got signed. So that ad has just taken off. We were lucky enough to have JK Rowling herself share the ad on Monday with her 14 million followers. And it's just gone totally viral. I can't really count the number of views we're up to. It was 10 million in under two days. So it's got to be double that now. The response has been incredible. And
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
As a longtime marketer, I was the chief marketing officer for Levi's for eight years and worked there in marketing for 20 plus. I mean, this is the dream. We've paid zero in media and gotten all of this basically free advertising, just the cost of the ad. And I think as marketers, not to be too industry specific, we want engaged views, not passive views. And we've had...
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Well over 40,000 people share the ad and endorse it and say that it brought them the tears and they're so glad to see this. I mean, that is the kind of views you want. People who are willing to sit down and share it and endorse it is a real testament to, I think, the strength of the ad. And also the strength of the message and that people are really behind this.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
And one of the things I've observed with the signing of the EO and everything that's happened is people are leaning in now. They're not going, oh, this is over. They're going, I want to show my support for this movement. I want to show that I'm on the right side of history. So they're not just sharing the ad. They're leaning in and buying the brands.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
And people are just tired of the, you know, woke capitalism, as I call it, the hypocrisy of these companies virtue signaling when they don't really mean it, when they're touting these far left policies that they can't possibly actually believe in. I mean, they're capitalists at heart, right? They work in big businesses and people are tired of that hypocrisy.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
And I think they're just glad to see brands like Jeremy's Razors and our brand speaking common sense and truth that appeals to the vast majority of Americans.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Yeah. I mean, what side do you want to be on when all is said and done? We're going to look back at this time in history as sort of just the most psychotic, deluded, insane period of time where we said things like not you and I, but other people. The culture was saying men can be women if they want to. Men can get pregnant. I mean, it's so absurd on its face.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
And one of the messages I've highlighted since the beginning is we're pro woman and girl. That is compassionate to be for women and girls. There's nothing anti anyone. No one is banned from sports. These males can compete in the men's category, the category to which they were born. No one's being banned from anything.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
But, you know, the headlines and even in ESPN, I think two days ago is suggesting, you know, these males competing in women's sports were banned.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
wrongly assigned male at birth and they're now being banned from sports so you guys know this better than anyone in the mainstream media they're not budging on this so we have a ways to go to change the culture but i'm glad you said it very well i think you know at the end of the day do you want to be on the right side of history here are you for women and girls or are you for what these diluted men are demanding i don't understand how we got here yeah but that's where we are
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Well, it's interesting you mention that. And we have relentlessly called them out. You know, I find them to be a company that is incredibly hypocritical, especially as it pertains to women. They have a long history of profiting off of pretending to support women and doing no such thing, whether it's their
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
endorsers like Alison Felix, who they refused to pay when she was pregnant, despite what her contract indicated. Mary Kane, who was a young runner in their running program, who was abused to the point of suicidality, as well as their internal female executives. So this is a company that has a long history of treating women with astonishing disregard.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
And that's what we've been pointing out, you know, up until this point. And we've, we've definitely come at them hard, uh, They've shown no indication of noticing. I will tell you, having operated inside a big corporate entity for a long time, I'm most certain they have noticed and they're pretending not to because it would sort of be beneath them to notice a tiny little company like ours.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
So they're just pretending they haven't noticed and that it'll go away. But yesterday, or maybe it was two days ago, Bill Ackman, the investor with, I think, 1.6 million followers on Ackman, He shared our Dear Nike ad, which launched last October, and he said he was going to talk to the CEO of Nike about it. So I don't think they can hide anymore.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
I mean, I'm sure he made good on his promise and did speak with him. I don't know what that could lead to. I will tell you this. I don't trust any decision they would make. Every decision they make is because of pressure, not because of any desire to do the right thing. So they just as easily reverse course if the next president signs another EO. Yeah.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
So I don't think they have any principles at all. Now, my gut tells me that's a business that's struggling. They're going to back away from any kind of political or social messaging and just get back to focusing on product, which is fine. You know, that's fine.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Thank you guys so much for having me. And thank you for everything you guys do.
Morning Wire
Keeping Men Out of Women’s Sports | 2.8.25
Well, I mean, the reaction has been quite thrilling. I was lucky to be in the room yesterday, got a prime spot right behind him. In fact, he handed me his papers after he was done reciting the list of people to thank. I mean, everyone in the room, we're so thrilled. You know, we've been pushing for this for many, many years for basic common sense, logic, fairness for women and girls.